1. Design Matters
How to achieve a stellar user experience
DesignForUse
Nishant Jain
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2. What is Good Design?
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3. Useful
Usable
Engaging
The optimal balance of
Usefulness
Ease-of-use
Emotional Appeal
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4. What’s
Viable?
What’s
Possible?
What’s
Desirable?
The 3 Constraints
Larry Keely, Doblin Group, among others
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5. Business: What can I bear?
What’s
Viable?
•
•
•
How much can we sell it for?
How much can it cost?
Is there an acceptable RoI?
What’s
Possible?
What’s
Desirable?
The 3 Constraints
Larry Keely, Doblin Group, among others
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6. What’s
Viable?
Technology: What can I
do?
•
•
•
With my technology?
With regulatory constraints?
With business constraints?
What’s
Possible?
What’s
Desirable?
The 3 Constraints
Larry Keely, Doblin Group, among others
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7. What’s
Viable?
What’s
Possible?
Design: What should I do?
What’s
Desirable?
•
•
•
Who are my users?
What are their needs?
What is their mental model?
The 3 Constraints
Larry Keely, Doblin Group, among others
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8. 1
Design is a Process
It is not just an input to the development process, it is a process in itself.
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9. DesignForUse
User Centered
Design
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10. The Problem
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11. Who?
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12. Why?
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13. Hypothesis (Prototype)
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14. Validate Hypothesis
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15. Solution
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16. 2
Make Design Central to Execution
Get design team involved from day 1.
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17. airbnb
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18. Square
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19. Path
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20. 3
A Shift from Product to Experience
Focus on delighting the user and the product will achieve greatness.
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21. First MP3 Player
Diamond Rio (1998)
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22. Most Successful
iPod (2001)
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23. The Experience
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24. Extending the Experience
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25. 4
Good Design is Iterative
You can never get it right the first time, and seldom on the second try.
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26. “
Several quick design iterations are
better than fewer longer ones.
”
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27. www.37signals.com/svn/archives2/the_long_road_to_simple_creating_debating_and_iterating_add_an_event.php
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28. 5
Measure RoI from Design
Test early and often.
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29. Guerilla Usability
Testing
Web Analytics
Some Measuring Techniques
A/B Testing
Surveys
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30. 1
Design is a process
2
Make design central to execution
3
A shift from product to experience
4
Good design is iterative
5
Measure RoI from design
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31. Thanks!
Questions or Comments?
Nishant Jain
njain@designforuse.net
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