This document summarizes a webinar on how to perform an SEO audit of a website. The webinar covered on-site technical audits including analyzing indexed pages, backlinks, and technical SEO factors. It also discussed keyword research tools and competitive analysis tools. Finally, it provided guidance on developing a link building strategy and removing unwanted links, including using Google's disavow tool and third-party services. The speaker was from Promodo and offered a free SEO and conversion rate optimization audit to attendees.