This document summarizes a webinar on how to perform an SEO audit of a website. The webinar covered on-site technical audits including analyzing indexed pages, backlinks, and technical SEO factors. It also discussed keyword research tools and competitive analysis tools. Finally, it provided guidance on developing a link building strategy and removing unwanted links, including using Google's disavow tool and third-party services. The speaker was from Promodo and offered a free SEO and conversion rate optimization audit to attendees.
4. Webinar main points
How to Perform On-site SEO Technical Audit
How to do Keyword Research
Competitive Analysis Tools
Link-building Strategy Development & Deleting
Links Wisely
5. On-site SEO technical audit
Analysis of the primary indicators
#1 The goal of SEO audit
#2 The task of SEO audit
6. The number of indexed
pages in Google.com search
engine
Site:website.com
7. The number of indexed pages and actual number
of pages are roughly equivalent
The number of indexed pages is significantly
smaller than the actual number of pages
The number of indexed pages is significantly
larger than the actual number of pages
35. Link-Building Strategy Development & Deleting
Links Wisely
Link building strategy
! Vary backlinks mass
! Vary referring domains
! Make sure the links are from trustworthy sites
! The links must not be “nofollowed”
38. • List of backlinks pointing to requested URL or domain for hostnaim
• List of backlinks pointing to requested URL or domain for domain name
• List of backlinks pointing to requested URL or domain for URL.
48. Step 1: Uncover the Bad Links
Step 2: Contact webmasters to request link removals
Step 3: Track
your campaign's
progress
Step 4: Export
your results and
submit
reconsideration
request
49. Free SEO and CRO audit
We would like to invite all you to take a free 10-15 minutes
personalised webinar for a quick audit of your website and
marketing campaigns by Google certified experts.
- Quick usability audit of the existing site;
- Quick SEO audit and review of existing analytics;
- Audit of PPC campaigns;
- Technical audit;
- Best practices of conversion rate optimization.