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Bcg matrix
- 1. BCG Matrix: Detergent Category Star Question Mark Detergent Market is growing in India at a rate of 13% per annum. HUL leads the market share with Surf Excel with 38%. Tide comes under the Question Mark Category. Cow Dog Industry is growing but Tide needs to invest hugely to become the market leader.
- 2. BCG Matrix – Head and Shoulders Star Question Mark Cow Dog • Indian Hair & Care sector has double digit growth. • HUL is the market Leader with 63% growth. • It comes under Question Mark Category. • As it is growing year on year it comes under Question Mark Catergory.
- 3. BCG Matrix – Dental Care Star Question Mark Cow Dog • Growth in Dental Care industry continues compound at 6.8%. • Oral B is the Market Leader in Tooth Brush Category. • It is a Star.