1. BCG Matrix: Detergent Category
Star
Question
Mark
Detergent Market is growing in
India at a rate of 13% per annum.
HUL leads the market share with
Surf Excel with 38%.
Tide comes under the Question
Mark Category.
Cow
Dog
Industry is growing but Tide
needs to invest hugely to become
the market leader.

2. BCG Matrix – Head and Shoulders
Star
Question
Mark
Cow
Dog
• Indian Hair & Care sector
has double digit growth.
• HUL is the market Leader
with 63% growth.
• It comes under Question
Mark Category.
• As it is growing year on year
it comes under Question
Mark Catergory.

3. BCG Matrix – Dental Care
Star
Question
Mark
Cow
Dog
• Growth in Dental Care
industry continues
compound at 6.8%.
• Oral B is the Market
Leader in Tooth Brush
Category.
• It is a Star.