Scaling API-first – The story of a global engineering organization
Crowdsourcing New ideas
1. PulsePoint Group
Building On Social Listening Centers:
Crowdsourcing New Product Ideas
A PulsePoint Group Study Conducted in Collaboration with The Economist Intelligence Unit (Wave I - 2012)
Presented by Paul Walker, PulsePoint Group
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2. Meet Paul Walker
Paul Walker is widely recognized as one of the country’s
leading communications and marketing digital media
specialists. He has more than 25 years of experience in brand
management, market development, business development,
digital media and venture investing and development.
At PulsePoint Group he leads the Digital Strategy Practice,
which works with Global 1000 companies in areas of brand
and reputation management, marketing, innovation,
collaboration and performance management. He was the
chief strategist behind Dell’s IdeaStorm, the company’s widely
recognized crowdsourcing platform. Based on IdeaStorm and
his experience in venture capital at Accenture, Paul has
worked with a number of major organizations on innovative
initiatives.
Paul has held leadership positions at WPP, Accenture and Y&R. He is a graduate of The
University of Texas. Paul lives in Austin, Texas with his wife and two children.
Connect with Paul on Twitter, Facebook, LinkedIn and Foursquare.
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12. Consulting Firm: Best Ideas to Best Clients
• A leading global management and IT consulting
firm is creating a managed service offering
• The offering: “Tap into” intellectual and
creative assets of their employees, consultants
and alumni to solve client challenges
• Positions the firm as innovative
• Builds new relationships
• Generates incremental revenue
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13. The Model
Select the Evaluate,
Activate
Client and Package Deliver
Your Best
Define the and Present Value
Minds
Challenges New Ideas
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17. Key Learnings
1. Ensure executive sponsor and real commitment to invest in new ideas.
2. Agree on and win buy-in and commitment for an Idea Management
Process Timing, from collection to assessment to decision and response.
3. Provide “focus” for community members’ ideas based on priority needs
and opportunities.
4. Community manager and moderators need to be passionate, empowered
and enabled to engage community members in real-time.
5. Give employees the opportunity to submit ideas. They are a great source
of ideas and can be evangelists for the initiative.
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18. Key Learnings
6. Have a plan to keep the program fresh and interesting – brainstorms
around specific topics, sharing progress, etc.
7. Recognize top contributors on the site and in other appropriate forums –
this is one of their top motivations.
8. Celebrate ideas that are implemented and make a big deal out of their
contributors.
9. Establish Key Performance Indicators (KPIs) and make sure the team is
assessing performance and taking steps to improve it. Importantly, this also
should be across the idea management process.
10. Ensure the selected software platform can’t be easily gamed, supports the
idea management process.
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19. PulsePoint Group
Building On Social Listening Centers:
Crowdsourcing New Product Ideas
A PulsePoint Group Study Conducted in Collaboration with The Economist Intelligence Unit (Wave I - 2012)
Presented by Paul Walker, PulsePoint Group
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