Networked Society - Story to be Continued presented by Maria Eriksson. A Networked Society where every person and every industry is empowered to reach their full potential.

1. Networked
Society
2015

2. Networked Society Lab | © Ericsson AB 2015 | January 2015 | Page 2
More connections
1875 20001975
10
30
50 15 years
50 billion connected devices
25 years
5 billion connected people
100 years
1 billion connected places
20
40
Connections(billion)
2020

3. Networked Society Lab | © Ericsson AB 2015 | January 2015 | Page 3
2010 2014
More communication
Voice
130
Data
160
Voice
210
Data
2300
CommunitiesInternet surf
MessagingOffice services Entertainment
content
Apps

4. Networked Society Lab | © Ericsson AB 2015 | January 2015 | Page 4
1991: Total Cost $3054.82
2015: Smartphone $299.00
More function

5. Networked Society Lab | © Ericsson AB 2015 | January 2015 | Page 5
Every day
$13 million
crowdfunding
$2,7 billion
e-commerce
133 million hours
YouTube video
watched
2.7 billion
photos posted
328 million
app downloads
2.7 billion likes
on Facebook
700,000
new internet users
NEW BEHAVIORS

6. The age of
empowerment

7. Networked Society Lab | © Ericsson AB 2015 | January 2015 | Page 7
From TRANSPORTATION to mobility
“I always get a
suggestion for a train
where I can be sure to
get a seat “
“I always share my car
travel with others”
“I prefer taxis with
drivers recommended
by my community”

8. Networked Society Lab | © Ericsson AB 2015 | January 2015 | Page 8
From RETAIL to exchange
“I save time and
money by subscribing
to my grocery supply”
“When traveling I
usually stay at a home
away from home”
“In my neighborhood
we share lots of stuff
that’s good to have but
seldom used”

9. Networked Society Lab | © Ericsson AB 2015 | January 2015 | Page 9
From EDUCATION to learning
UNIVERSITIES
“Learning has become
a lifelong experience”
“My education and
pedagogic method
was totally
personalized”
“I got my Masters
degree on-line”

10. A New Logic

11. Networked Society Lab | © Ericsson AB 2015 | January 2015 | Page 11
New logics
HEALTHCARE WELLNESS
EDUCATION LEARNING
TRANSPORT MOBILITY

12. Networked Society Lab | © Ericsson AB 2015 | January 2015 | Page 12
New assets
1. Digitalization – exponential and
ubiquitous
2. Data – own, shared and open
3. Things – connected and intelligent
4. Users – participating and active
5. Platforms – economics and scale
6. Capabilities – available and on-
demand

13. Networked Society Lab | © Ericsson AB 2015 | January 2015 | Page 13
Industry transformation
PATH OF EVOLUTION
PATH OF DISRUPTION
OUTSIDE DRIVERS
INSIDE CONTROL

14. Networked Society Lab | © Ericsson AB 2015 | January 2015 | Page 14
Ict-led TRANSFORMATION
EVOLUTION
DISRUPTION
OUTSIDE
INSIDE
BETTER PERFORMANCE
OF CURRENT OFFERING
IMPROVED OFFERING
TO CURRENT MARKET
SYNERGY OFFERING
ACROSS INDUSTRIES
PROFOUNDLY NEW
OFFERING CREATING NEW
MARKETS

15. Networked Society Lab | © Ericsson AB 2015 | January 2015 | Page 15
INDUSTRIES IN TRANSFORMATION
EVOLUTION
DISRUPTION
OUTSIDE
INSIDE

16. Networked Society Lab | © Ericsson AB 2015 | January 2015 | Page 16
New practices needed
1. Digitalize business resources
2. Make sense from data
3. Establish networked practices
4. Encourage user co-creation
5. Develop new platforms
6. Innovate in the service business

17. We enable
change makers

18. Networked Society Lab | © Ericsson AB 2015 | January 2015 | Page 18
› Connected Vehicle Cloud based on Ericsson’s
Multiservice Delivery Platform .
› Allows drivers, passengers and the car to connect to
services available in the cloud, e.g. information,
navigation and entertainment apps.
› Volvo Cars will be able to open parts of the platform to
other actors in the eco-system of the automotive
industry
Volvo car group

19. Networked Society Lab | © Ericsson AB 2015 | January 2015 | Page 19
› Transporting 3 + million containers on vessels
globally.
› Implemented a total end-to-end communications
solution for 350 vessels.
› Cut fuel costs and increased the value of Maersk's
logistics
› Boosted fleet management capabilities and reduced
CO2 footprint
› Tighter monitoring of cargo delivery times
Maersk Line

20. Networked Society Lab | © Ericsson AB 2015 | January 2015 | Page 20
Technology for good
CITY OF
CURITIBA
REFUGEES
UNITED
CITY OF
MUMBAI
CONNECT
TO LEARN

21. FURTHER INTO THE
Networked Society

22. Networked Society Lab | © Ericsson AB 2015 | January 2015 | Page 22
In 2030…
New buildings generate
more energy than they
consume
3D printing and drone
delivery provides close to
real time supply
Millions of people have
a life expectancy of
150 years or more
Food is grown in
skyscrapers
Cash is all digital and
virtual currencies capture a
large share of GDP
Actors are out of work,
replaced by animated
artists
Learning a second
language is no longer
necessary
You don’t need to drive
your car unless you want to

23. Networked Society Lab | © Ericsson AB 2015 | January 2015 | Page 23
a new golden age
A Networked Society where
every person and every
industry is empowered to
reach their full potential.