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Youth4Media
  gets pro
 Presentation by Michał Wójcik
Youth4Media – content of the presentation
Youth4Media - activities


     political     media
    education    qualification




                  network &
      media
                    NGO
    production
                 management
Youth4Media - activities

political
education   supporting democracy

            participation of young people

            active citizenship
Youth4Media - activities

media
qualification   video journalism

                crossmedia journalism

                train the trainer
Youth4Media - activities

media
production   web-TV production

             live broadcast

             docummentation
Youth4Media - activities

network &
NGO          sharing our knowledge
management


             supporting our members

             communication
Youth4Media - activities
               activities to qualify
                 young people



 activities
to support
    our                                 production
 members
    and
 partners


               activities to research
              for and work with the
                      content
Youth4Media - activities

• Report on activities 2011 by 29.02.2012
CONTENT of the REPORT
• Welcome word
• Basic statistics
• About Youth4Media in general
• Our main activities:
   o Video journalism training courses
   o Crossmedia journalism training courses
Youth4Media - activities
   o   Think – tank: Economic Forum of Young Leaders
   o   Webbroadcasting: Night of Culture
   o   Active citizenship: Volunteer-TV Project
   o   International Citizen’s Media Award

• Short description of all activities in chronological order
• Short list of activities run by our members
• Description of activities in partnership / other:
   o Violence of Information
   o Production of Art&Media magazines
Youth4Media - activities

•   Short list of our video reports and web-TV productions
•   Summary of the general assembly 2011
•   Members of the executive board
•   List of our network members
•   Youth4Media offer
•   Contact to the Youth4Media
Youth4Media – tools &products


                    elearning




         training
         courses
                                broadcasting
Why do we need those tools?

    to be independent
                        to win new partners
     from 1 source of       and projects
         financing
Our target


4500€


              7000€
2500€
Youth4Media- webbroadcasting


                                promotion
                                and
                   commercial   marketing
                   offer


  infrastructure
Youth4Media- webbroadcasting
                 equipment
infrastructure                 webplayer
                  & team


commercial        offer in 5
                               calculation
   offer         languages


 marketing         SEM         newsletter
europeanweb player
Youth4Media- webbroadcasting
webplayer
                                    integrated with the europeanweb.tv
user friendly version
                                    platform

integrated with other elements      plays SD and HDV, different formats

easy to custiomize and embed into
                                    customized for iPad and iPhone*
websites
Presentation based template
Conference based
     template
webplayer integrated with:
chat
schedule
branding/ads
news ticker
webplayer- templates
broadcast’s wizard
choose the     define basic    define options:
broadcast     parameters of      (eg.chat or
 template     the broadcast      comments



              paste the code
you get the
                 to your
   code
                 website
the code
<iframe id="bboxframe" width="980" height="1100"
src="http://europeanweb.tv/broadcast/y4m/box/?template
=y4m&chat=true" frameborder="0"></iframe>
Youth4Media- training courses


                                promotion
                                and
                 offer for      marketing
                 NGOs, public
                 institutions
                 and
  improvement community
  of the courses media
                 centers
How to improve?


Video                  Crossmedia            Trainer
• text correction,     • new lessons         • need for an extra
  new photos           • seminar in Lublin     project for that
• Seminar in Lublin      (March 2012) PL –
  (March 2012) PL-       DE
  DE
Youth4Media – course offer
crossmedia                          journalism

how to write to the web?             basics of HTML and CSS

                                     online marketing, social media, SEO
how to promote your video online?
                                     basics

practical work with the use of
                                     basics of webbroadcasting
youth4media platform
Hypertext principle



                                                     Facts and figures
Related stories
                                                     Background info


           Video &
           Photo galleries                   Links

           Print/Download/Share   Comments
Post
                      Share / Social media
      Author




    Picture                           Related
                                      stories




Recommended

 Info about
 sponsors
Post

                         Facts & figures
Quote




               Video
               Photo gallery
               Comments
Post
Video related to the topic




                Photo gallery


     Comments
Our post in HTML
<title>Media for youth work</title>
<p class="newsLead">Lead</p>
<p>Text</p>
<div class="newsRelatedLeft"></div>
     •   <img>
     •   <p class="newsImageAuthor">
     •   <p class="newsmageDescription">
     •   <h2>Recommended</h2>
     •   <h2>Project supported by</h2>

<div class="newsRelatedRight
newsFacts"></div>
[pullquote style="left"]Text[/pullquote]
Post
Online course offer
•   crossmedia
•   linked to another pages
•   promoted by different online
    tools
Online course offer
Online course offer
• landing page: Home – MediaTrainer – Video course
• crossmedial landing page presenting the whole offer
• landing page linked with other pages: news, project
  pages, home, webplayer, about us page
• 5 pages (often searched online) linked with the landing page:
  worm’s view, camera setup, camera accessories
• convertion is when an internet user send us request form
Online course offer
• after receiving the request for free broschure we are sending
  it together with our offline offer
OTHER IDEAS:
• in March 2012 we are going to invite internet users for the
  first online lesson (the first lesson will be about
  webbroadcasting)
• during media camps online lessons can be for free, but we
  can develop commercial online lessons for the community
  media sector (e.g. prize 9,99 €)
Youth4Media- training courses


                                promotion
                                and
                 offer for      marketing
                 NGOs, public
                 institutions
                 and
  improvement community
  of the courses media
                 centers
Promotion and marketing
• European network association needs World Wide Web
  promotion
• we will invest 150 € for an Google AdWords – an
  advertisement in search engine
• the first 150 € we will win for the association will be invested
  in promotion
• another 450 € will be invested in: banner and T-Shirts
Our target


4500€


              7000€
2500€

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Prezentacja1

  • 1. Youth4Media gets pro Presentation by Michał Wójcik
  • 2. Youth4Media – content of the presentation
  • 3. Youth4Media - activities political media education qualification network & media NGO production management
  • 4. Youth4Media - activities political education supporting democracy participation of young people active citizenship
  • 5. Youth4Media - activities media qualification video journalism crossmedia journalism train the trainer
  • 6. Youth4Media - activities media production web-TV production live broadcast docummentation
  • 7. Youth4Media - activities network & NGO sharing our knowledge management supporting our members communication
  • 8. Youth4Media - activities activities to qualify young people activities to support our production members and partners activities to research for and work with the content
  • 9. Youth4Media - activities • Report on activities 2011 by 29.02.2012 CONTENT of the REPORT • Welcome word • Basic statistics • About Youth4Media in general • Our main activities: o Video journalism training courses o Crossmedia journalism training courses
  • 10. Youth4Media - activities o Think – tank: Economic Forum of Young Leaders o Webbroadcasting: Night of Culture o Active citizenship: Volunteer-TV Project o International Citizen’s Media Award • Short description of all activities in chronological order • Short list of activities run by our members • Description of activities in partnership / other: o Violence of Information o Production of Art&Media magazines
  • 11. Youth4Media - activities • Short list of our video reports and web-TV productions • Summary of the general assembly 2011 • Members of the executive board • List of our network members • Youth4Media offer • Contact to the Youth4Media
  • 12. Youth4Media – tools &products elearning training courses broadcasting
  • 13. Why do we need those tools? to be independent to win new partners from 1 source of and projects financing
  • 14. Our target 4500€ 7000€ 2500€
  • 15. Youth4Media- webbroadcasting promotion and commercial marketing offer infrastructure
  • 16. Youth4Media- webbroadcasting equipment infrastructure webplayer & team commercial offer in 5 calculation offer languages marketing SEM newsletter
  • 18. Youth4Media- webbroadcasting webplayer integrated with the europeanweb.tv user friendly version platform integrated with other elements plays SD and HDV, different formats easy to custiomize and embed into customized for iPad and iPhone* websites
  • 20. Conference based template webplayer integrated with: chat schedule branding/ads news ticker
  • 22. broadcast’s wizard choose the define basic define options: broadcast parameters of (eg.chat or template the broadcast comments paste the code you get the to your code website
  • 23. the code <iframe id="bboxframe" width="980" height="1100" src="http://europeanweb.tv/broadcast/y4m/box/?template =y4m&chat=true" frameborder="0"></iframe>
  • 24. Youth4Media- training courses promotion and offer for marketing NGOs, public institutions and improvement community of the courses media centers
  • 25. How to improve? Video Crossmedia Trainer • text correction, • new lessons • need for an extra new photos • seminar in Lublin project for that • Seminar in Lublin (March 2012) PL – (March 2012) PL- DE DE
  • 26. Youth4Media – course offer crossmedia journalism how to write to the web? basics of HTML and CSS online marketing, social media, SEO how to promote your video online? basics practical work with the use of basics of webbroadcasting youth4media platform
  • 27. Hypertext principle Facts and figures Related stories Background info Video & Photo galleries Links Print/Download/Share Comments
  • 28. Post Share / Social media Author Picture Related stories Recommended Info about sponsors
  • 29. Post Facts & figures Quote Video Photo gallery Comments
  • 30. Post Video related to the topic Photo gallery Comments
  • 31. Our post in HTML <title>Media for youth work</title> <p class="newsLead">Lead</p> <p>Text</p> <div class="newsRelatedLeft"></div> • <img> • <p class="newsImageAuthor"> • <p class="newsmageDescription"> • <h2>Recommended</h2> • <h2>Project supported by</h2> <div class="newsRelatedRight newsFacts"></div> [pullquote style="left"]Text[/pullquote]
  • 32. Post
  • 33. Online course offer • crossmedia • linked to another pages • promoted by different online tools
  • 35. Online course offer • landing page: Home – MediaTrainer – Video course • crossmedial landing page presenting the whole offer • landing page linked with other pages: news, project pages, home, webplayer, about us page • 5 pages (often searched online) linked with the landing page: worm’s view, camera setup, camera accessories • convertion is when an internet user send us request form
  • 36. Online course offer • after receiving the request for free broschure we are sending it together with our offline offer OTHER IDEAS: • in March 2012 we are going to invite internet users for the first online lesson (the first lesson will be about webbroadcasting) • during media camps online lessons can be for free, but we can develop commercial online lessons for the community media sector (e.g. prize 9,99 €)
  • 37. Youth4Media- training courses promotion and offer for marketing NGOs, public institutions and improvement community of the courses media centers
  • 38. Promotion and marketing • European network association needs World Wide Web promotion • we will invest 150 € for an Google AdWords – an advertisement in search engine • the first 150 € we will win for the association will be invested in promotion • another 450 € will be invested in: banner and T-Shirts
  • 39. Our target 4500€ 7000€ 2500€