1. Youth4Media
gets pro
Presentation by Michał Wójcik

2. Youth4Media – content of the presentation

3. Youth4Media - activities
political media
education qualification
network &
media
NGO
production
management

4. Youth4Media - activities
political
education supporting democracy
participation of young people
active citizenship

5. Youth4Media - activities
media
qualification video journalism
crossmedia journalism
train the trainer

6. Youth4Media - activities
media
production web-TV production
live broadcast
docummentation

7. Youth4Media - activities
network &
NGO sharing our knowledge
management
supporting our members
communication

8. Youth4Media - activities
activities to qualify
young people
activities
to support
our production
members
and
partners
activities to research
for and work with the
content

9. Youth4Media - activities
• Report on activities 2011 by 29.02.2012
CONTENT of the REPORT
• Welcome word
• Basic statistics
• About Youth4Media in general
• Our main activities:
o Video journalism training courses
o Crossmedia journalism training courses

10. Youth4Media - activities
o Think – tank: Economic Forum of Young Leaders
o Webbroadcasting: Night of Culture
o Active citizenship: Volunteer-TV Project
o International Citizen’s Media Award
• Short description of all activities in chronological order
• Short list of activities run by our members
• Description of activities in partnership / other:
o Violence of Information
o Production of Art&Media magazines

11. Youth4Media - activities
• Short list of our video reports and web-TV productions
• Summary of the general assembly 2011
• Members of the executive board
• List of our network members
• Youth4Media offer
• Contact to the Youth4Media

12. Youth4Media – tools &products
elearning
training
courses
broadcasting

13. Why do we need those tools?
to be independent
to win new partners
from 1 source of and projects
financing

14. Our target
4500€
7000€
2500€

15. Youth4Media- webbroadcasting
promotion
and
commercial marketing
offer
infrastructure

16. Youth4Media- webbroadcasting
equipment
infrastructure webplayer
& team
commercial offer in 5
calculation
offer languages
marketing SEM newsletter

17. europeanweb player

18. Youth4Media- webbroadcasting
webplayer
integrated with the europeanweb.tv
user friendly version
platform
integrated with other elements plays SD and HDV, different formats
easy to custiomize and embed into
customized for iPad and iPhone*
websites

19. Presentation based template

20. Conference based
template
webplayer integrated with:
chat
schedule
branding/ads
news ticker

21. webplayer- templates

22. broadcast’s wizard
choose the define basic define options:
broadcast parameters of (eg.chat or
template the broadcast comments
paste the code
you get the
to your
code
website

23. the code
<iframe id="bboxframe" width="980" height="1100"
src="http://europeanweb.tv/broadcast/y4m/box/?template
=y4m&chat=true" frameborder="0"></iframe>

24. Youth4Media- training courses
promotion
and
offer for marketing
NGOs, public
institutions
and
improvement community
of the courses media
centers

25. How to improve?
Video Crossmedia Trainer
• text correction, • new lessons • need for an extra
new photos • seminar in Lublin project for that
• Seminar in Lublin (March 2012) PL –
(March 2012) PL- DE
DE

26. Youth4Media – course offer
crossmedia journalism
how to write to the web? basics of HTML and CSS
online marketing, social media, SEO
how to promote your video online?
basics
practical work with the use of
basics of webbroadcasting
youth4media platform

27. Hypertext principle
Facts and figures
Related stories
Background info
Video &
Photo galleries Links
Print/Download/Share Comments

28. Post
Share / Social media
Author
Picture Related
stories
Recommended
Info about
sponsors

29. Post
Facts & figures
Quote
Video
Photo gallery
Comments

30. Post
Video related to the topic
Photo gallery
Comments

31. Our post in HTML
<title>Media for youth work</title>
<p class="newsLead">Lead</p>
<p>Text</p>
<div class="newsRelatedLeft"></div>
• <img>
• <p class="newsImageAuthor">
• <p class="newsmageDescription">
• <h2>Recommended</h2>
• <h2>Project supported by</h2>
<div class="newsRelatedRight
newsFacts"></div>
[pullquote style="left"]Text[/pullquote]

32. Post

33. Online course offer
• crossmedia
• linked to another pages
• promoted by different online
tools

34. Online course offer

35. Online course offer
• landing page: Home – MediaTrainer – Video course
• crossmedial landing page presenting the whole offer
• landing page linked with other pages: news, project
pages, home, webplayer, about us page
• 5 pages (often searched online) linked with the landing page:
worm’s view, camera setup, camera accessories
• convertion is when an internet user send us request form

36. Online course offer
• after receiving the request for free broschure we are sending
it together with our offline offer
OTHER IDEAS:
• in March 2012 we are going to invite internet users for the
first online lesson (the first lesson will be about
webbroadcasting)
• during media camps online lessons can be for free, but we
can develop commercial online lessons for the community
media sector (e.g. prize 9,99 €)

37. Youth4Media- training courses
promotion
and
offer for marketing
NGOs, public
institutions
and
improvement community
of the courses media
centers

38. Promotion and marketing
• European network association needs World Wide Web
promotion
• we will invest 150 € for an Google AdWords – an
advertisement in search engine
• the first 150 € we will win for the association will be invested
in promotion
• another 450 € will be invested in: banner and T-Shirts

39. Our target
4500€
7000€
2500€