The Sophisticat, the Elephant, and the Secret of the Digital Native - by Arthur Goldstuck
•Télécharger en tant que PPT, PDF•
0 j'aime•351 vues
![[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommandé
Contenu connexe
Tendances
Tendances (19)
En vedette
En vedette (8)
Similaire à The Sophisticat, the Elephant, and the Secret of the Digital Native - by Arthur Goldstuck
Similaire à The Sophisticat, the Elephant, and the Secret of the Digital Native - by Arthur Goldstuck (20)
Plus de RAMP Group
Plus de RAMP Group (20)
Dernier
Dernier (20)
The Sophisticat, the Elephant, and the Secret of the Digital Native - by Arthur Goldstuck
- 1. The Elephant, the Sophisticat, and the Secret of the Digital Native By Arthur Goldstuck Netprophet, Cape Town, 13 May 2010
- 12. Sophisticats (9%) Phone features: Which features does your phone have? Which features do you use? Market Segment Avg features have: 10.1 Avg features used: 7.0 Have to use %: 70%
- 14. Elephants (10%) Phone features: Which features does your phone have? Which features do you use? Market Segment Avg features have: 7.4 Avg features used: 1.9 Have to use %: 25%
- 15. Argue as much as you like about the size and definition of the Mobile Internet
- 16. The Sophisticat is your real market for digital content and data-intensive apps
- 17. What does this have to do with the Digital Native?
- 18. ‘ 21 st century children are different.’
- 19. ‘ They are digital born.’ (cue New Age music)
- 20. ‘ They arrive digital ready.’ (cue Radiohead)
- 21. Are they Sophisticats before they’ve earned a buck?
- 22. The elephant hunters set out to cross the digital chasm…
- 23. … and discovered the digital gap
- 25. Are 21 st century children different? ‘ Digital Natives’?
- 26. We asked them to rate their skills levels. 1 can be a lie, 100 is a trend
- 27. 20% of township kids advanced in general PC use. Private schools: 85%
- 28. 42% of township kids advanced in general Windows. Private schools: 85%
- 29. It’s about the support structure
- 30. Not ready for world of work Private schools 85% advanced in Windows
- 31. And no support structure
- 32. Private school teachers who think kids are advanced: 53%
- 33. The canary in the coalmine Private schools (township schools: 13%)
- 34. 30% of township kids advanced in general Internet. Private schools: 82%
- 35. 51% of private school teachers advanced in general Internet (and think kids are at same level)
- 36. Oh c’mon, these are digital divide clichés, man
- 37. The Internet is the doorway Private schools 93% advanced in Google
- 38. Not yet such private lives Private schools 70% advanced in Hotmail
- 39. The new doorway Private schools 84% advanced
- 40. Playing with the future (Private schools twice as advanced)
- 42. Beware of the app Private schools 90% and 87% advanced
- 43. Mxit: the great leveller
- 44. Look again
- 45. The big secret: Digital Peer Group Learning
- 47. Research reveals youth buy into digital when their peers buy into it
- 48. Kids are digital bought, not born
- 49. Facebook reveals same about adults
- 51. It’s not about your age, it’s about your Digital Peer Group
- 52. What are you going to do about it?
- 53. All communities of interest can learn from the kids
- 54. Remember what Steve Jobs said to John Sculley, then CEO of Pepsi?
- 55. ‘ Do you want to sell sugar water all of your life or do you want to change the world?’
- 56. Well, do you want to sell apps all your life or do you want to change the world?
- 57. Build Digital Peer Group Learning into your business model
- 58. Build it into your development model
- 59. Build it into your marketing model
- 60. You, too, can change the world