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Social media presentation guo schmitt_04_24_2011
- 1. Social Media Presentation Do We Need Social Media? Ruiling Guo and Sarah Schmitt HCA 4473/5573 Instructor: Ann Swanson 04/24/2011 1 Social Media Presentation
- 2. What Is Social Media? “Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue” (Wikimedia, 2011). More and more health care organizations are using social media, such as Facebook, Twitter, and Blog as a marketing and communication tool to reach their patients and family members. Mayo Clinic - created Center for Social Media and applied social media tools to improve communication and enhance their productivity (Mayo Clinic, 2011). 04/24/2011 Social Media Presentation 2
- 3. Rapid Growth of Social Media Over 500 million active users on Facebook (Facebook, 2011). People spend over 700 billion minutes per month on Facebook. Over 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) are shared each month. Twitter- the average tweets per day (TPD) for March 2010 was 50 million while the average TPD for February, 2011 was 140 million (KISSmetric, 2011). 177 million numbers of tweets sent on March 11, 2011. 04/24/2011 Social Media Presentation 3
- 4. Top Ten Participations in Groundswell Activities 04/24/2011 Social Media Presentation 4
- 5. Social Media Pros Marketing: Good way to market our hospital and services. Fast dissemination: Content can be seen by thousands of visitors quickly Direct Feedback: We can get feedback from customers directly through social media networking Interactive communication: We can communicate with customers interactively and share the latest information about our hospital and clinics on social media 04/24/2011 Social Media Presentation 5
- 6. What to Consider? What resources do we have? Do we have staff ready? Cost- can you effectively staff? Protect the hospital’s image and reputation. Guidelines or policies for the use of social media. HIPAA and patients’ privacy Provide workshops on social media use Participation levels Ours and audiences 04/24/2011 Social Media Presentation 6
- 7. Does Our Hospital Need It? Reasons for creating Facebook and Twitter accounts: Useful tools for marketing the hospital Fast communication Quick results can be received through social media tools More patients and customers can be reached 04/24/2011 Social Media Presentation 7
- 8. What Do We Need to Know? We need to know: What technology fits well into our hospital working environment and mission Who would be the right people responsible for creating the social media accounts and maintaining them How much time can they commit to this? How we can protect the hospital image and reputation and patients’ privacy How we can prepare emergency if unexpected events happen 04/24/2011 Social Media Presentation 8
- 9. How Do We Start? Survey the use of social media among the hospital employees and customers Listen to their input Choose the social media tool(s) that best fit the hospital’s mission, resources and customers’ needs Consult IT regarding the security of the information system Begin simple, such as Facebook and Twitter. Evaluate and add more later if needed 04/24/2011 Social Media Presentation 9
- 10. Recommendation Begin with a Facebook and Twitter account Long term we can save money While time-consuming for updating and maintaining these accounts, it is worthwhile Social media can improve our communication with our patients and community and enhance our productivity 04/24/2011 Social Media Presentation 10
- 11. References Wikipedia. (2011). Social media. Retrieved on April 22, from http://en.wikip edia.org/wiki/Social_media. Mayo Clinic. (2011). Can social media improve health care? Retrieved on April 23, from http://socialmedia.mayoclinic.org/. Facebook (2011). Press room: statistics. Retrieved on April 21, from http://www.facebook.com/press/info.php?statistics 4. KISSmetrics Marketing Blog. Twitter statistics. (2011). Twitter statistics. Retrieved on April 21, from http://blog.kissmetrics.com/twitter-statistics/?wide=1 5. Li, C., Bernoff, J. (2008). Groundswell: winning in a world transformed by social technologies. Boston, MA: Harvard Business Press. Cleveland Clinic. (2011). Social media policy. Retrieved on April 23, from http://my.clevelandclinic.org/social_media_policy.aspx Massachusetts General Hospital. Social media guidelines for participation in Massachusetts General Hospital. Retrieved on April 22, 2011 from http://www.massgeneral.org/notices/socialmediapolicy.aspx 04/24/2011 Social Media Presentation 11
Notes de l'éditeur
- First, what is social media? Social media is For instance, Mayo Clinic has created Center for Social Media and applied social media tools to improve communication and enhance their productivity (Mayo Clinic, 2011).
- Currently, there are more than 500 million active users on Facebook (Facebook, 2011). People spend over 700 billion minutes per month on Facebook.More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) are shared each month. Concerning Twitter, the average tweets per day (TPD) for March 2010 was 50 million while the average TPD for February, 2011 was 140 million (KISSmetric, 2011). 177 million numbers of tweets sent on March 11, 2011.
- Marketing: People can use social media, such as Facebook and Twitter as a way to market their hospitals and services. Fast dissemination: People can develop content on Facebook and the content can be seen by thousands of visitors quickly.Get feedback directly: People can get the feedback from customers directly through social media networking.Interactive communication: People can communicate with their customers interactively and share the latest information about their hospitals and institutions on social media.There are over 900 million objects that people interact with (pages, groups, events and community pages) Average user is connected to 80 community pages, groups and events Average user creates 90 pieces of content each monthMore than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.
- So, what do we need to consider? First – Resources- Do you have enough staff? How much do they need to be trained? Is there enough money in the budget to pay the employee(s)?Establish guidelines or policies for the use of social media to allow all the employees to follow. Some hospitals, such as Cleveland Clinic and Massachusetts General Hospital have set up the policies ( Cleveland Clinic and Massachusetts General Hospital, 2011)Consider HIPAA and try to protect patients’ privacyProvide workshops on social media which include how to use Facebook and Twitter Protect the hospital’s image and reputation. Be cautious about posting information related to the institutionDo think before share
- Fast communication can be achieved through social mediaQuick results can be received through social media tools while marketing the hospitalMore patients and customers can be reached through social media.
- Conduct a survey on the use of social media among the hospital employees, such as physicians, nurses, and other medial staff and customers.Remember start simple and go step by step. We can start small now with facebook and twitter. And add more, for example a blog, if we still think it’d be useful later. It’s easier to add later then overuse our resources now.
- ***Free to start page- NOT free to staff it…Money can be saved for posting ads for marketing the hospital and services on Facebook and Twitter. It may be time-consuming for updating and maintaining these accounts. However, it is worthwhile establishing social media tools.Social media is the trend for improving communication and marketing health care organizations. Let’s start with social media and embrace this trend to improve our hospital communication with our patients and community and enhance our productivity.