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ASSIGNMENT
DRIVE SUMMER 2014
PROGRAM MBADS (SEM 3/SEM 5)
MBAFLEX/ MBA (SEM 3)
PGDMMN (SEM 1)
SUBJECT CODE & NAME MK0012- Retail Marketing
BK ID B1723
CREDIT & MARKS 4 Credits, 60 marks
Q.No Questions Marks Total Marks
1
Define Private Branding. Explain the growth drivers of private label in detail
Explanation of Private Branding 3
Growth drivers of private label 7 10
2
Describe the Retail Buying Process in brief.
Definition of retailing 2
Explanation of retail buying process 8 10
3
Explain the Retail Merchandising Management (RMM) in brief.
Definition of Retail Merchandising 3
Steps involved in RMM 7 10
4
Define e-tailing. Explain the future of electronic retailing.
Definition of e-tailing 2
Future of e-tailing 8 10
5
Price is a highly sensitive and visible part of retail marketing mix. Retailer’s overall
profitability depends on Pricing. It plays an important role in strategic decision making
process. Explain various pricing strategies are adapted by the retailer according to the
situation.
Explanation of pricing in Retail 2
Retail Pricing strategies 8 10
6
Describe any three Rural retail strategies in brief.
Definition of Rural retail 2
Any three Rural retail strategies 8 10
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Note – Answer all questions. Kindly note that answers for 10 marks questions should be approximately
of 400 words. Each question is followed by evaluation scheme.
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