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The Festival of NewMR 2013 would not be possible without our sponsors. Thanks to:
Gold Sponsors
Silver Sponsors
Session Sponsors
Media Partner
Festival Supporters
• Q – Research Software
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• L&E Research
• Schlesinger Associates
• Focus Forums
• eCGlobal Solutions
• Revelation
Leslie Townsend, Kinesis Survey Technologies, United States
Festival of NewMR 2013 - Main Stage
The Hundredth Monkey:
How Mobile Changes Everything
Leslie Townsend
Kinesis Survey Technologies
CEO & Co-founder
United States
Leslie Townsend, Kinesis Survey Technologies, United States
Festival of NewMR 2013 - Main Stage
2003 2005
2008
2010
2013
2012
The Hundred Monkey: How Mobile Changes Everything
Leslie Townsend, Kinesis Survey Technologies, United States
Festival of NewMR 2013 - Main Stage
Q1’12 Q3’12 Q1’13 Q3’13
Desktop browsers
Mobile browsers
The Hundredth Monkey: How Mobile Changes Everything
Whitepaper available at: http://www.kinesissurvey.com/resources/whitepapers/
Type of Traffic by Region,
U.S Q1’12 – Q3’13
Leslie Townsend, Kinesis Survey Technologies, United States
Festival of NewMR 2013 - Main Stage
The Hundred Monkey: How Mobile Changes Everything
#1. APPS
More data will be collected from
smartphones than from other devices
Leslie Townsend, Kinesis Survey Technologies, United States
Festival of NewMR 2013 - Main Stage
The Hundredth Monkey: How Mobile Changes Everything
#2. INCENTIVES
BIG DATA is a primary driver of global
economic growth
#3. WORLD ECONOMY
Leslie Townsend, Kinesis Survey Technologies, United States
Festival of NewMR 2013 - Main Stage
The Hundredth Monkey: How Mobile Changes Everything
#4. SURVEYS
Microsurveys will
collect more data
than lengthier
surveys
Leslie Townsend, Kinesis Survey Technologies, United States
Festival of NewMR 2013 - Main Stage
The Hundredth Monkey: How Mobile Changes Everything
#5. RESPONDENT
EXPERIENCE
#6. OUTSOURCING
Now valued …
Roles are shifting
Leslie Townsend, Kinesis Survey Technologies, United States
Festival of NewMR 2013 - Main Stage
The Hundredth Monkey: How Mobile Changes Everything
#7. SURVEY ROUTING
Give respondents the ability to complete
A survey that’s right for them
Leslie Townsend, Kinesis Survey Technologies, United States
Festival of NewMR 2013 - Main Stage
The Hundredth Monkey: How Mobile Changes Everything
#8. PANELS
Traditional panelist data
Is combined with alternative sets
to provide for a greater understanding
Leslie Townsend, Kinesis Survey Technologies, United States
Festival of NewMR 2013 - Main Stage
The Hundredth Monkey: How Mobile Changes Everything
#9. METHODOLOGIES
#10. BENCHMARKS
Leslie Townsend, Kinesis Survey Technologies, United States
Festival of NewMR 2013 - Main Stage
The Hundredth Monkey: How Mobile Changes Everything
#11. RESPONDENT
AUTHENTICATION
Cross-platform tracking takes on new meaning
Leslie Townsend, Kinesis Survey Technologies, United States
Festival of NewMR 2013 - Main Stage
The Hundredth Monkey: How Mobile Changes Everything
#12. SOCIAL
Mobile devices have made connecting
with others easier than ever
Leslie Townsend, Kinesis Survey Technologies, United States
Festival of NewMR 2013 - Main Stage
The Hundredth Monkey: How Mobile Changes Everything
#13. PRIVACY/SECURITY
#14. AUTOMATION
It’s all about trust…
“Market Researcher”
Will Be Redefined
Leslie Townsend, Kinesis Survey Technologies, United States
Festival of NewMR 2013 - Main Stage
Q & A
Leslie Townsend
Kinesis Survey Technologies
Lenny Murphy
GreenBook
Leslie Townsend, Kinesis Survey Technologies, United States
Festival of NewMR 2013 - Main Stage
Visit the Kinesis website: http://kinesissurvey.com
Read Kinesis blog @ http://kinesissurvey.com/blog/
Follow Kinesis tweets at @ http://twitter.com/kinesis_survey
Email Leslie: ltownsend@kinesissurvey.com
Leslie Townsend
Providing future-proof, mobile-ready solutions for survey,
panel management, and communities

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SALES-PITCH-an-introduction-to-sales.pptx
 

Leslie townsend main stage - 2013

  • 1. The Festival of NewMR 2013 would not be possible without our sponsors. Thanks to: Gold Sponsors Silver Sponsors Session Sponsors Media Partner Festival Supporters • Q – Research Software • CreaMetrix Research • TapestryWorks • Keen as Mustard • CrowdLab • L&E Research • Schlesinger Associates • Focus Forums • eCGlobal Solutions • Revelation
  • 2. Leslie Townsend, Kinesis Survey Technologies, United States Festival of NewMR 2013 - Main Stage The Hundredth Monkey: How Mobile Changes Everything Leslie Townsend Kinesis Survey Technologies CEO & Co-founder United States
  • 3. Leslie Townsend, Kinesis Survey Technologies, United States Festival of NewMR 2013 - Main Stage 2003 2005 2008 2010 2013 2012 The Hundred Monkey: How Mobile Changes Everything
  • 4. Leslie Townsend, Kinesis Survey Technologies, United States Festival of NewMR 2013 - Main Stage Q1’12 Q3’12 Q1’13 Q3’13 Desktop browsers Mobile browsers The Hundredth Monkey: How Mobile Changes Everything Whitepaper available at: http://www.kinesissurvey.com/resources/whitepapers/ Type of Traffic by Region, U.S Q1’12 – Q3’13
  • 5. Leslie Townsend, Kinesis Survey Technologies, United States Festival of NewMR 2013 - Main Stage The Hundred Monkey: How Mobile Changes Everything #1. APPS More data will be collected from smartphones than from other devices
  • 6. Leslie Townsend, Kinesis Survey Technologies, United States Festival of NewMR 2013 - Main Stage The Hundredth Monkey: How Mobile Changes Everything #2. INCENTIVES BIG DATA is a primary driver of global economic growth #3. WORLD ECONOMY
  • 7. Leslie Townsend, Kinesis Survey Technologies, United States Festival of NewMR 2013 - Main Stage The Hundredth Monkey: How Mobile Changes Everything #4. SURVEYS Microsurveys will collect more data than lengthier surveys
  • 8. Leslie Townsend, Kinesis Survey Technologies, United States Festival of NewMR 2013 - Main Stage The Hundredth Monkey: How Mobile Changes Everything #5. RESPONDENT EXPERIENCE #6. OUTSOURCING Now valued … Roles are shifting
  • 9. Leslie Townsend, Kinesis Survey Technologies, United States Festival of NewMR 2013 - Main Stage The Hundredth Monkey: How Mobile Changes Everything #7. SURVEY ROUTING Give respondents the ability to complete A survey that’s right for them
  • 10. Leslie Townsend, Kinesis Survey Technologies, United States Festival of NewMR 2013 - Main Stage The Hundredth Monkey: How Mobile Changes Everything #8. PANELS Traditional panelist data Is combined with alternative sets to provide for a greater understanding
  • 11. Leslie Townsend, Kinesis Survey Technologies, United States Festival of NewMR 2013 - Main Stage The Hundredth Monkey: How Mobile Changes Everything #9. METHODOLOGIES #10. BENCHMARKS
  • 12. Leslie Townsend, Kinesis Survey Technologies, United States Festival of NewMR 2013 - Main Stage The Hundredth Monkey: How Mobile Changes Everything #11. RESPONDENT AUTHENTICATION Cross-platform tracking takes on new meaning
  • 13. Leslie Townsend, Kinesis Survey Technologies, United States Festival of NewMR 2013 - Main Stage The Hundredth Monkey: How Mobile Changes Everything #12. SOCIAL Mobile devices have made connecting with others easier than ever
  • 14. Leslie Townsend, Kinesis Survey Technologies, United States Festival of NewMR 2013 - Main Stage The Hundredth Monkey: How Mobile Changes Everything #13. PRIVACY/SECURITY #14. AUTOMATION It’s all about trust… “Market Researcher” Will Be Redefined
  • 15. Leslie Townsend, Kinesis Survey Technologies, United States Festival of NewMR 2013 - Main Stage Q & A Leslie Townsend Kinesis Survey Technologies Lenny Murphy GreenBook
  • 16. Leslie Townsend, Kinesis Survey Technologies, United States Festival of NewMR 2013 - Main Stage Visit the Kinesis website: http://kinesissurvey.com Read Kinesis blog @ http://kinesissurvey.com/blog/ Follow Kinesis tweets at @ http://twitter.com/kinesis_survey Email Leslie: ltownsend@kinesissurvey.com Leslie Townsend Providing future-proof, mobile-ready solutions for survey, panel management, and communities