4 r introduction to comm mba - ruchi jaggi

[object Object],[object Object],[object Object],[object Object],Communication Perspectives

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Communication Perspectives

[object Object],[object Object],[object Object],Models of Communication – WHY?

[object Object],[object Object],[object Object],Functions of communication models

[object Object],[object Object],Limitations of communication models

[object Object],[object Object],[object Object],Linear or Transmission Models

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Laswell’s Formula – explanation

[object Object],[object Object],[object Object],Shannon and Weaver’s Mathematical Model

[object Object],[object Object],[object Object],[object Object],Concepts of entropy and redundancy

Towards non-linearity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Non-linear models ,[object Object],[object Object],[object Object],[object Object],[object Object]

Wilbur Schramm’s Model ,[object Object],[object Object],[object Object],[object Object],[object Object]

Osgood- Schramm Model (Image Source: eldar.cz/mishutka/mn/%9Akola/.../Osgood.doc) ,[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Image Source: http://madanmaniadhikary.blogspot.com/2008/08/gerbners-general-model-1956.html GERBNER’S MODEL

Gerbner’s Model: An Analysis ,[object Object],[object Object],[object Object],[object Object]

Newcomb’s Model : Co-orientation Model for Relational analysis ,[object Object],[object Object],[object Object]

Features of Newcomb’s Model ,[object Object],[object Object],[object Object]

Model of Public Service Programming

Westley and Mc Lean’s Conceptual Model for Communication Research ,[object Object],[object Object],[object Object],[object Object],[object Object]

Basic Concepts ,[object Object],[object Object],[object Object],[object Object],X1 A2 X2 A1 >>>>> C >>>>>B X 3 A3 < fca << << fbc < (FEEDBACK LOOPS)

What does it mean? ,[object Object],[object Object],[object Object],[object Object]

Applications of the model ,[object Object],[object Object],[object Object],[object Object],[object Object]

Limitations ,[object Object],[object Object],[object Object],[object Object]

4 r introduction to comm mba - ruchi jaggi

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