Media concepts
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This document defines key media terminology used to measure audience reach and engagement. It explains concepts like universe, reach, gross reach, net reach, opportunities to see, ratings, share of voice, and media weights. Reach refers to the number of people exposed, while ratings consider both reach and time spent viewing. Gross and net reach differentiate counting audiences multiple times.
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Media concepts
- 1. Media Terminologies: Definition & Calculation By Prof Indrani Sen SIMC 20/7/11
- 9. Gross Reach, Net Reach, OTS Wwomens Era (1) Femina (1) 20,000 20,000 30,000 Gross Reach in numbers = ? Net Reach = ? OTS = ?
- 10. Gross Reach, Net Reach, OTS Wwomens Era (1) Femina (1) 20,000 20,000 30,000 Gross Reach in numbers = 90,000 Net Reach = 40,000 + 50,000 - 20,000 = 70,000 OTS = 90,000 / 70,000 = 1.29
- 20. Calculation of Average OTS Spot 1 KBC Spot 2 Heena Spot 3 News 50% see ad in total. 10% see ad twice. AOTS = Gross reach / Net reach = 60 / 50 =1.2 Average O.T.S Reach 30% Reach 20% Reach 10%
- 23. Universe : 11089000 Calculation Explained Average Minutes (viewer) =Total Viewing Time / Reach = (1056 x 11089000) / 10314000= 1135 Average minutes ( universe) = Total Viewing Time / Universe can be calculated similarly
- 26. TVRs v/s Reach
- 28. TVRs v/s Reach
- 29. TVR vs Reach Person Minutes Viewed Minutes Available A 3 5 B 1 5 C 0 5 D 2 5 E 5 5 5 (i.e., A+B+C+D+E) x 100 TVR = On an average 44% of universe of the TG saw the entire time band of 5 minutes TVRs : (3/5)+(1/5)+(0/5)+(2/5)+(5/5)
- 30. TVRs v/s Reach
- 31. The other way of looking at TVR Minute No. of viewers Total viewers 1 2 5 2 3 5 3 3 5 4 1 5 5 2 5 5 (mins ) x 100 TVR = 44% of universe of the TG saw the programme on an average per minute TVRs : (2/5)+(3/5)+(3/5)+(1/5)+(2/5)
- 35. Revisiting TVR !! Person Minutes Viewed Minutes Available A 3 5 B 1 5 C 0 5 D 2 5 E 5 5 5 (i.e., A+B+C+D+E) x 100 TVR = On an average 44% of universe of the TG saw the entire Time band TVRs : (3/5)+(1/5)+(0/5)+(2/5)+(5/5)
- 42. CPRP (Cost per Ratings Point) CPRP = Cost / GRP ( how cost effective is the buy to generate GRP ) CPT (Cost per 000s Audience) CPT = Cost / (TVR * Universe in 000s) ( how cost effective is the buy in reaching out to more viewers )
- 47. Typical Reach Distribution Effective Frequency % Rch
- 51. Thank You.