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Steps to Rational Decision Making
1. Define the problem
2. Identify decision criteria
3. Weight the criteria
4. Generate alternative courses of action
5. Evaluate each alternative
© 2012 Cengage Learning
Limits to Rational Decision Making
• In theory, fully rational decision makers
maximize decision by choosing the optimal
solution.
• In practice, limited resources make it nearly
impossible to maximize decisions.
© 2012 Cengage Learning
Advantages of Group
Decision Making
Groups do a better job than individuals at
• Defining the problem
• Generating alternative solutions
© 2012 Cengage Learning
Pitfalls of Group
Decision Making
• Groupthink
– occurs in highly cohesive groups when group
members feel intense pressure to agree with each
other so that the group can approve a proposed
solution
• Takes considerable time
• Strong willed members
© 2012 Cengage Learning

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Decisionmaking

  • 1. Steps to Rational Decision Making 1. Define the problem 2. Identify decision criteria 3. Weight the criteria 4. Generate alternative courses of action 5. Evaluate each alternative © 2012 Cengage Learning
  • 2. Limits to Rational Decision Making • In theory, fully rational decision makers maximize decision by choosing the optimal solution. • In practice, limited resources make it nearly impossible to maximize decisions. © 2012 Cengage Learning
  • 3. Advantages of Group Decision Making Groups do a better job than individuals at • Defining the problem • Generating alternative solutions © 2012 Cengage Learning
  • 4. Pitfalls of Group Decision Making • Groupthink – occurs in highly cohesive groups when group members feel intense pressure to agree with each other so that the group can approve a proposed solution • Takes considerable time • Strong willed members © 2012 Cengage Learning

Notes de l'éditeur

  1. Whereas maximizing is choosing the best alternative, satisficing is choosing a “good enough” alternative. In reality, however, the manager’s limited time, money, and expertise mean that only a few alternatives will be assessed against a few decision criteria.
  2. Groupthink is most likely to occur under the following conditions: • The group is insulated from others who might have different perspectives. • The group leader begins by expressing a strong preference for a particular decision. • The group has no established procedure for systematically defining problems and exploring alternatives. • Group members have similar backgrounds and experiences.