With marketing budgets and resources slashed across organizations, growing brands and generating leads is proving to be a tedious process for marketers and sales professionals. Join us on the Webinar as we discuss how leading marketers and organizations are putting together their marketing plan in an uncertain economy. With greater focus on where each and every marketing dollar is spent, marketers are now looking for ways to increase the efficiency of their marketing programs. Each approach, concept and idea discussed in the seminar, will be supported by real life examples of how companies have succeeded in adopting marketing best practices. By the end of the seminar, you will leave with a set of innovative, effective and efficient marketing ideas which will work for your business. TOPICS INCLUDE: * How to get more from your marketing plan by paying less than before. * New and creative ways to think about your marketing plan and dollars spent on it. * Measurable Metrics for a bullet proof marketing plan. * Real life case studies on how companies have efficiently used their marketing dollars.

1. Marketing In An Economic Downturn by Regalix Inc - Feb 4, 2009

9. © 2009 Confidential | Think Innovation Marketing Cycle In The Recession Vicious Cycle Low Consumer & Business Spending Decreased Sales Reduced Outreach Reduced Marketing Budget Less Advertising Dollars

10. What To Do In This Downturn – More With Less © 2009 Confidential | Think Innovation Smart Marketing Monitor Analytics Refocus on investments High leverage External intelligence Efficient branding Partner with Experts

11. Case Studies © 2009 Confidential | Think Innovation

15. Smart Marketing © 2009 Confidential | Think Innovation Smart Marketing Monitor analytics Refocus on your investments High leverage External intelligence Efficient branding Partner with Experts