Personal Information
Entreprise/Lieu de travail
Greater New York City Area United States
Site Web
www.tonyzambito.com
À propos
In 2001, I took a chance. I asked - what if marketing and sales can benefit from the use of personas as had product and software design? That year, I pioneered the concept of buyer personas and a buyer research methodology designed to help us understand customers at a deeper level. Thanks to organizations who were early adopters, buyer personas are finding its' way into the mainstream of marketing and sales. Buyer research and buyer insights used to create buyer personas have enabled companies to make informed decisions on strategies to grow top line revenues and retain customers.
Human-Centered Marketing
We are seeing changes in the world of marketing and sales on an order of ma...
Mots-clés
marketing
sales
buyer personas
buyer persona
buyer experience
buyer insight
buyer behavior
buyer journey
customer strategy
b2b marketing
buyergraphics
marketing automation
innovation
customer experience
business
b2b sales
buyer modeling
buyerology
buyer insights
social media
customer insight
content marketing
social media marketing
sales enablement
#buyerpersona #marketing #digitaltransformation
#buyerpersona #marketing #digital
buyer model
business to business
buyer trends
qualitative research
customer jouney mapping
social sciences
advertising and marketing
social business
goal centric
customer experience management
digital marketing strategy
demand generation
decision making
marketing and advertising
buying process
digital marketing
lead nuturing
personas
sales 20
persona
insight
sales and marketing alignment
buyer goals
sales strategy
marketing strategy
buyer persona development
social media strategy
digital marketing startegy
Tout plus
Présentations
(6)J’aime
(1)LinkedIn for Sales - Social Selling
Koka Sexton 💼
•
il y a 11 ans
Personal Information
Entreprise/Lieu de travail
Greater New York City Area United States
Site Web
www.tonyzambito.com
À propos
In 2001, I took a chance. I asked - what if marketing and sales can benefit from the use of personas as had product and software design? That year, I pioneered the concept of buyer personas and a buyer research methodology designed to help us understand customers at a deeper level. Thanks to organizations who were early adopters, buyer personas are finding its' way into the mainstream of marketing and sales. Buyer research and buyer insights used to create buyer personas have enabled companies to make informed decisions on strategies to grow top line revenues and retain customers.
Human-Centered Marketing
We are seeing changes in the world of marketing and sales on an order of ma...
Mots-clés
marketing
sales
buyer personas
buyer persona
buyer experience
buyer insight
buyer behavior
buyer journey
customer strategy
b2b marketing
buyergraphics
marketing automation
innovation
customer experience
business
b2b sales
buyer modeling
buyerology
buyer insights
social media
customer insight
content marketing
social media marketing
sales enablement
#buyerpersona #marketing #digitaltransformation
#buyerpersona #marketing #digital
buyer model
business to business
buyer trends
qualitative research
customer jouney mapping
social sciences
advertising and marketing
social business
goal centric
customer experience management
digital marketing strategy
demand generation
decision making
marketing and advertising
buying process
digital marketing
lead nuturing
personas
sales 20
persona
insight
sales and marketing alignment
buyer goals
sales strategy
marketing strategy
buyer persona development
social media strategy
digital marketing startegy
Tout plus