Navigating the ever evolving landscape of possibilities is not an easy task. Join a panel experts as they share recent advancements in augmented reality, QR codes, SMS, and MMS that will help retailers plan for 2012. Gain insights about how to best approach decisions related to each of these engaging applications. Discussing consumer insights that will allow for a greater understanding of how to begin using each solution in tandem and understand how they can be an effective complement to print advertising as well as online, mobile or video efforts. Learning how to enable interaction with brand, products and characters in compelling ways not previously possible. Allowing interaction with your consumer that can quickly go viral and spread exposure with word of mouth, social networking, and link sharing.

1. !"#$%&'()*)"#%+,'%-./0"1$"2%3"(45$6%%
(12%73%8,2"#%
!'5(1%9(15"4:%8;<:%=.//"'1(.$%>1$"'()*?"%
@50%A(62"1:%8B<:%CC9,,'#%
=50%D$()E:%95'")$,'%,+%;?"1$#:%>'5#%B,F54"%
B5)G("4%H,,2#:%@")G1,4,/6%;?(1/"45#$:%@G"%I"'2"'6%

2. !"#$%#&'(()*"+(,*-#$.(/+*'+01(2#34(5&3.+0678.((
!'5(1%9(15"4%J%%=.//"'1(.$%>1$"'()*?"%
B5)G("4%H,,2#%K%@G"%I"'2"'6%
@50%A(62"1%J%%CC9,,'#%
=50%D$()E%K%>'5#%B,F54"%%

3. Augmented Reality:
http://vimeo.com/8783284

4. Bloomingdales
Campaign:
“Look the Part, Be the Part”
Timing:
Allows shoppers at 44
Bloomingdale’s locations to
pose with virtual characters
shows including “The Playboy
Club,” “Whitney,” “Free
Agents,” “Prime Suspect” and
“Up All Night.”
Delivery:
On mobile app or in store
associate via iPad.
Source:
Luxury Daily
Sept. 2011

6. ="'1.&3.%(>.0$#3)(
!"#$%&%#'()"*(%+&%*,(&-%().*'/0%#(%+1%#2%*)%("*,(3#"*,("''%&'(&.(2*)#%"'%(
2*4'&.#%(2*&%#")5.*'(
9):.;(*<(="'1.&3.%(>.0$#3)(
%L%M,)(*,1%!(#"2%NO&DP8,0Q(##R:%>0(/"%3"),/15*,1%N73R%
9):.;(*<(?@:.+#.&6.;(
%L%>1$"'()*,1%S5$G%T2%B,2"4#:%>00"'#5?"%-150($"2%;UQ"'5"1)"#:% %
%%%%%%%%%%%%%%%%%%%%>1$"'()*,1%S5$G%'"(4%S,'42%,FV")$#%
A403B;(?1.+'#&'(
%L%A6F'52%;UQ"'5"1)"#%N-.'#(0(:%D50.4$(1",.#%M,)(*,1%(12%B(QQ51/R%

8. !"#$%#&'(()*"+(,*-#$.(/+*'+01(2#34(5&3.+0678.((
!'5(1%9(15"4%J%%=.//"'1(.$%>1$"'()*?"%
B5)G("4%H,,2#%K%@G"%I"'2"'6%
@50%A(62"1%J%%CC9,,'#%
=50%D$()E%K%>'5#%B,F54"%%

10. Ralph Lauren
Campaign:
“Play Ball”
Location:
Front windows of Ralph Lauren
locations aimed to lure customers
in store to scan
Experience:
Special polo shirts were designed
for the US Open.
Source:
Luxury Daily
Sept. 2011

11. J>(L(J"#6C(>.;:*&;.(((
,0+C.3.+;(D(!+0&%;(#&6+.0;.(#&3.+067*&;(34+*"'4(:0;;#8.(3*"64(:*#&3;(;"64(
0;(/EFG(/+#&3G(0&%(1*+.H((
5&6+.0;#&'(I*&8.+;#*&(-)(:+*8#%#&'(+.$.80&3(6*&3.&3((
%L%M(1/.(/":%@50":%2(6P2($":%W%M,)(*,1%,'%F"G(?5,'%F(#"2%0('E"*1/%
/*:"$0+(0::$#607*&;(3*%0)($.8.+0'#&'(J>(
%L%8,.Q,1#%
%%%%%%%%%%%%%%%%L%>1+,'0(*,1(4%8,1$"1$%NA,S%@,X#:%$"#*0,15(4#R%
A403B;(K.@3(#&(34#;(603.'*+)(
%L%&(60"1$#%(12%3"S('2%P%M,6(4$6%&4(Y,'0#%
%%%%%%%%%%%%%%%%L%8,0F51"2%S5$G%I"('JZ5"42%8,00.15)(*,1#%

12. !"#$%#&'(()*"+(,*-#$.(/+*'+01(2#34(5&3.+0678.((
!'5(1%9(15"4%J%%=.//"'1(.$%>1$"'()*?"%
B5)G("4%H,,2#%K%@G"%I"'2"'6%
@50%A(62"1%J%%CC9,,'#%
=50%D$()E%K%>'5#%B,F54"%%

14. >#64(,.%#0(,.;;0'#&'(
,0+C.3.+;(60&(;.&%(.&'0'#&'(6*&3.&3(M#10'.;G(0"%#*G(8#%.*N(3*(0$$(1*-#$.(
";.+;(M;10+3(D(<.03"+.(:4*&.;N(";#&'(34.(;01.(:$0O*+1H(
,*-#$.(,.;;0'#&'(I01:0#'&;(
%L%;?"1$:%4,)(*,1%,'%F"G(?5,'%F(#"2%0('E"*1/%
,*-#$.(I*":*&;(
%L%&',0,*,1(4%,["'#%,'%Q,51$J,+JQ.')G(#"%25#),.1$#%
,*-#$.(5&#7078.;(
%L%8,1$"#$%(12%#.'?"6#%
P#%.*(,.;;0'#&'(
%L%B.#5):%$'(54"'#%,'%1"S#)(#$#%

15. !"#$%#&'(()*"+(,*-#$.(/+*'+01(2#34(5&3.+0678.((
!'5(1%9(15"4%J%%=.//"'1(.$%>1$"'()*?"%
B5)G("4%H,,2#%K%@G"%I"'2"'6%
@50%A(62"1%J%%CC9,,'#%
=50%D$()E%K%>'5#%B,F54"%%

16. ?&Q*)(34.(-+.0C*"3((