For the past year, Remodista has been working with The Girl Scouts on a pilot program teaching them about the exciting career of digital marketing. As these young ladies gear up for high school, we hope to teach them skills and awareness to think about how they represent themselves digitally. In addition, they will learn about great careers paths focused on STEM. We interact with brands every day – clothing brands, shoe brands, food brands and more. What we feel even more strongly about are our personal brands. In an increasingly digital world, it's even more important to be not just aware of, but also be a proactive leader in establishing your personal brand. In this 3 hours workshop, a Netiquette badge is earned.

1. Remodista
+
Girl
Scouts
=
The
digital
YOU!

2. Program
Guide
Overview
We
interact
with
brands
every
day
–
clothing
brands,
shoe
brands,
food
brands
and
more.
What
we
feel
even
more
strongly
about
are
our
personal
brands.
In
an
increasingly
digital
world,
it's
even
more
important
to
be
not
just
aware
of,
but
also
be
a
proac>ve
leader
in
establishing
your
personal
brand.
In
this
3
hours
workshop,
a
Ne>queCe
badge
is
earned.
The
interac>ve
experience
will
enable
you
to
define
and
make
the
right
choices
to
establish
your
digital
YOU.

3. Objec@ves/outcomes
By
comple@ng
the
5
steps,
you
will:
• Understand
branding
and
personal
branding
• Establish
your
own
personal
brand
and
an
awareness
of
your
personal
brand
• Understand
how
to
apply
your
personal
brand
digitally
• Determine
how
your
digital
choices
impact
their
personal
brand

4. Let’s
get
started!
What
makes
up
a
brand?

5. What
is
a
brand?
What
are
your
favorite
brands?
Define
why
you
like
the
brand
(aQributes,
i.e.
comfortable,
sporty,
etc..)
What
stood
out
to
you
about
these
brands?

6. Build
a
brand
board!
Pick
a
brand
and
build
a
board
that
represents
the
brands
image/purpose/message

7. Personal
Brands…
Unique,
Independent,
Driven?
Research/
Explore
others’
personal
brands
and
how
they
apply
them
digitally
Unique
Powerful
Honest
Independent
Talented
Caring
Driven
Strong
Sweet

8. Applying
a
brand…
well?
Explore
others
“oops!”
and
“wow!”
moments.
Oops!
It
happens
every
day
–
somebody
expresses
themselves
(i.e.
posts
something)
that
causes
anger,
hurt,
or
embarrassment
for
herself
and
others.

9. Context
doesn’t
apply!
Or
does
it…
• Text:
“K,
sure”
• Interpreta@ons
– Okay,
sure!
J
– K
(whatever).
Sure
(can’t
wait…
not).
– Okay,
sure
(that’s
fine,
I
don’t
really
care)

10. I
think
I’m
misunderstood?
Dig
into
stories
of
text/IM
“ouch”
–
and
repair
some
hurt
if
necessary

11. YOU
Define
your
digital
YOU!
3
aQributes
that
others
would
say
about
you
(present)
3
traits
that
you
want
people
to
associate
with
you
(future)
Discuss
and
determine
how
to
bridge
the
gap
between
the
two
How
can
you
reflect
this
digitally
with
the
choices
you
make
in
your
status
posts,
profile,
pictures,
etc…?

12. ME
(for
example)
What
others
would
think/say
about
me
What
I
want
others
to
Ac@on
Plan!
say
about
me
Digital
implica@ons
Passionate
Passionate
N/A
–
con@nue
doing
the
things
I
love
to
do!
Con@nue
pos@ng
about
things
that
I
am
posi@vely
passionate
about
Driven
Smart/
thoughVul
Difference
is
I
want
people
to
respect
my
opinion
–
put
more
thought
into
why
I
may
feel
a
certain
way
Join
goodreads
and
share
books,
do
online
research
and
post
about
it,
be
more
thoughdul
in
how
I
post
Impa>ent
Easygoing
Count
to
10
before
responding
if
upset,
understand
how
to
not
take
things
personally
Choose
not
to
respond
via
text
or
IM
if
unable
to
do
so
in
a
neutral
manner,
wait
a
day
to
respond
to
an
angry
email,
resolve
conflict
in-­‐
person

13. Time
to
go
digital!
I love reading, playing soccer,
going to the movies
Build
a
profile
based
on
your
new
digital
YOU!

14. Express
yourself.
Top
ten
list
of
email
do’s
and
don’ts
1. DON’T
convey
nega>ve
emo>ons
via
email
2. DO
express
gra>tude
via
email
3. Etc…
Now,
take
the
Email
e>queCe
quiz
to
test
yourself!

15. Project
yourself!
Our
challenge
to
you
–
Create
a
niceness
prac@ce!
Text
or
post
something
that
will
make
someone
smile
once
a
day

16. REMODISTA
+
GIRL
SCOUTS
Elevates
women
Educates
women
Mentor/
nurture
women
Remodista
Encouraging
Confident
Character
building
Girl
Scouts

17. VOLUNTEER
TEAM
–
1
YEAR
Remodista
• Kelly
S@ckel,
President,
Remodista
• Amanda
Kranz,
Digital
Strategist,
Accenture
• Ola
Bolton,
HR
Senior
Specialist,
Accenture
• Kelly
Plantz,
Business
Development,
AArete
The
Girl
Scouts
• Vicki
King,
Director,
Alliances,
Girl
Scouts
• Natalie
Hughes,
Communica@ons,
Girls
Scouts
• Candice
Schmidt,
Journey
World,
Girls
Scouts
• Lisa
Nguyen,
Journey
World,
Girl
Scouts

18.
Appendix

19. Remodista
Mission
Remodista
is
a
power
broker
in
connec@ng
the
most
influen@al
and
solu@on
oriented
execu@ves
working
in
digital,
social,
and
mobile
commerce.
It
is
a
collabora@ve
forum
with
three
primary
goals:
to
elevate
women,
educate
brands,
and
mentor
a
community
focused
on
shaping
universal
best
prac@ces
for
global
retail
mobility.
By
connec@ng
industry
leaders
with
innova@ve
ideas,
who
are
ready
to
learn,
share
and
bring
visionary
strategies
to
the
market,
Remodista
has
built
a
strong
brand
community.

20. Eleva@ng
women
globally
is
a
core
mission
of
Remodista.

21. Community
is
Our
Differen@ator
Community
Elevate
Women
Mentor
Youth
Nurture
Globally
Sophis@cated
In@mate
Commerce
Educa@on
Community
Collabora@on
Content
Cura@on

22. ELEVATE,
EDUCATE,
+
MENTOR
Kelly
S@ckel
President
+
Global
Community
Builder
Remodista
312-­‐371-­‐9302
I
Skype:
kelly.s@ckel
kelly@remodista.com