IntroductionThis databook provides key data and information on the household products market in Finland. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.Scope*Contains information on:textile washing,dishwashing,general purpose cleaners, insecticides,air fresheners,bleach,scouring,toilet care&furniture polish*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data*Category level company and brand share as well as distribution share information for 2007 and 2008*Review of the top two companies within the household products market, including company overview, key facts and business descriptionHighlightsThe market for household products in Finland increased at a compound annual growth rate of 2.1% between 2003 and 2008.The textile washing products category led the household products market in Finland, accounting for a share of 53.6%.Leading players in Finnish household products market include Procter & Gamble Company, The, Henkel KGaA and Colgate-Palmolive Company.Reasons to Purchase*Develop business strategies by understanding the quantitative trends within the household products market in Finland*Design effective marketing and sales strategies by identifying key market categories and segments*Identify key players within the market to plan lucrative M&A, partnerships and agreements
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Household Products in Finland to 2013
Published on March 2010
Report Summary
Introduction
This databook provides key data and information on the household products market in Finland. This report is a comprehensive
resource for market, category and segment level data including value, volume, distribution share and company & brand share. This
report also provides expenditure and consumption data for the historic and forecast periods.
Scope
*Contains information on:textile washing,dishwashing,general purpose cleaners, insecticides,air fresheners,bleach,scouring,toilet
care&furniture polish
*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and
forecast (2009-2013) data
*Category level company and brand share as well as distribution share information for 2007 and 2008
*Review of the top two companies within the household products market, including company overview, key facts and business
description
Highlights
The market for household products in Finland increased at a compound annual growth rate of 2.1% between 2003 and 2008.
The textile washing products category led the household products market in Finland, accounting for a share of 53.6%.
Leading players in Finnish household products market include Procter & Gamble Company, The, Henkel KGaA and
Colgate-Palmolive Company.
Reasons to Purchase
*Develop business strategies by understanding the quantitative trends within the household products market in Finland
*Design effective marketing and sales strategies by identifying key market categories and segments
*Identify key players within the market to plan lucrative M&A, partnerships and agreements
Household Products in Finland to 2013 Page 1/12
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Table of Content
TABLE OF CONTENTS
Chapter 1 Executive Summary 2
Summary market level: household products 2
Summary category level: toilet care 3
Summary category level: furniture polish 4
Summary category level: insecticides 5
Summary category level: textile washing products 6
Summary category level: scouring products 7
Summary category level: general purpose cleaners 8
Summary category level: air fresheners 9
Summary category level: bleach 10
Summary category level: dishwashing products 11
Chapter 2 Introduction 12
What is this report about' 12
How to use this report 12
Market definition 13
Chapter 3 Market Overview 34
Value analysis (Euro), 2003-08 34
Value analysis (Euro), 2008-13 35
Value analysis (US dollars), 2003-08 37
Value analysis (US dollars), 2008-13 38
Volume analysis, 2003-08 40
Volume analysis, 2008-13 41
Company and brand share analysis 44
Distribution analysis 48
Expenditure and consumption per capita 50
Chapter 4 Leading Company Profiles 56
The Procter & Gamble Company 56
Henkel AG & Co. KGaA 58
Chapter 5 Category Analysis: Toilet care 60
Value analysis (Euro), 2003-08 60
Value analysis (Euro), 2008-13 61
Value analysis (US dollars), 2003-08 63
Value analysis (US dollars), 2008-13 63
Volume analysis, 2003-08 65
Volume analysis, 2008-13 66
Company and brand share analysis 68
Distribution analysis 71
Expenditure and consumption per capita 73
Chapter 6 Category Analysis: Furniture polish 76
Value analysis (Euro), 2003-08 76
Value analysis (Euro), 2008-13 77
Value analysis (US dollars), 2003-08 79
Value analysis (US dollars), 2008-13 79
Volume analysis, 2003-08 81
Volume analysis, 2008-13 82
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Company and brand share analysis 84
Distribution analysis 87
Expenditure and consumption per capita 89
Chapter 7 Category Analysis: Insecticides 92
Value analysis (Euro), 2003-08 92
Value analysis (Euro), 2008-13 93
Value analysis (US dollars), 2003-08 95
Value analysis (US dollars), 2008-13 95
Volume analysis, 2003-08 97
Volume analysis, 2008-13 98
Company and brand share analysis 100
Distribution analysis 102
Expenditure and consumption per capita 104
Chapter 8 Category Analysis: Textile washing products 107
Value analysis (Euro), 2003-08 107
Value analysis (Euro), 2008-13 108
Value analysis (US dollars), 2003-08 110
Value analysis (US dollars), 2008-13 110
Volume analysis, 2003-08 112
Volume analysis, 2008-13 113
Company and brand share analysis 115
Distribution analysis 118
Expenditure and consumption per capita 120
Chapter 9 Category Analysis: Scouring products 123
Value analysis (Euro), 2003-08 123
Value analysis (Euro), 2008-13 124
Value analysis (US dollars), 2003-08 126
Value analysis (US dollars), 2008-13 126
Volume analysis, 2003-08 128
Volume analysis, 2008-13 129
Company and brand share analysis 131
Distribution analysis 134
Expenditure and consumption per capita 136
Chapter 10 Category Analysis: General purpose cleaners 139
Value analysis (Euro), 2003-08 139
Value analysis (Euro), 2008-13 140
Value analysis (US dollars), 2003-08 142
Value analysis (US dollars), 2008-13 143
Volume analysis, 2003-08 145
Volume analysis, 2008-13 146
Company and brand share analysis 148
Distribution analysis 151
Expenditure and consumption per capita 153
Chapter 11 Category Analysis: Air fresheners 159
Value analysis (Euro), 2003-08 159
Value analysis (Euro), 2008-13 160
Value analysis (US dollars), 2003-08 162
Value analysis (US dollars), 2008-13 162
Volume analysis, 2003-08 164
Volume analysis, 2008-13 165
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Company and brand share analysis 167
Distribution analysis 169
Expenditure and consumption per capita 171
Chapter 12 Category Analysis: Bleach 174
Value analysis (Euro), 2003-08 174
Value analysis (Euro), 2008-13 175
Value analysis (US dollars), 2003-08 177
Value analysis (US dollars), 2008-13 177
Volume analysis, 2003-08 179
Volume analysis, 2008-13 180
Company and brand share analysis 182
Distribution analysis 185
Expenditure and consumption per capita 187
Chapter 13 Category Analysis: Dishwashing products 190
Value analysis (Euro), 2003-08 190
Value analysis (Euro), 2008-13 191
Value analysis (US dollars), 2003-08 193
Value analysis (US dollars), 2008-13 193
Volume analysis, 2003-08 195
Volume analysis, 2008-13 196
Company and brand share analysis 198
Distribution analysis 201
Expenditure and consumption per capita 203
Chapter 14 Country Comparison 206
Value 206
Volume 210
Market share 214
Chapter 15 PESTLE Analysis 215
Summary 215
Political analysis 217
Economic analysis 220
Social analysis 223
Technological analysis 226
Legal analysis 230
Environmental analysis 233
Chapter 16 New Product Development 237
Product launches over time 237
Recent product launches 239
Chapter 17 Macroeconomic Profile 240
Macroeconomic indicators 240
Chapter 18 Research Methodology 245
Methodology overview 245
Secondary research 246
Market modeling 247
Creating an initial data model 247
Revising the initial data model 247
Creating a final estimate 248
Creating demographic value splits 248
Primary research 248
Data finalization 249
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Ongoing research 249
Chapter 19 APPENDIX 250
Future readings 250
How to contact experts in your industry 250
Disclaimer 250
LIST OF FIGURES
Figure 1: Household products, Finland, value by category ('m), 2003-13 36
Figure 2: Household products, Finland, category growth comparison, by value, 2003-13 39
Figure 3: Household products, Finland, volume by category (kg/liters/units, million), 2003-13 42
Figure 4: Household products, Finland, category growth comparison, by volume, 2003-13 43
Figure 5: Household products, Finland, company share by value (%), 2007-08 46
Figure 6: Household products, Finland, distribution channels by value (%), 2007-08 49
Figure 7: Toilet care, Finland, value by segment ('m), 2003-13 62
Figure 8: Toilet care, Finland, category growth comparison, by value, 2003-13 64
Figure 9: Toilet care, Finland, volume by segment (units, million), 2003-13 67
Figure 10: Toilet care, Finland, category growth comparison, by volume, 2003-13 67
Figure 11: Toilet care, Finland, company share by value (%), 2007-08 69
Figure 12: Toilet care, Finland, distribution channels by value (%), 2007-08 72
Figure 13: Furniture polish, Finland, value by segment ('m), 2003-13 78
Figure 14: Furniture polish, Finland, category growth comparison, by value, 2003-13 80
Figure 15: Furniture polish, Finland, volume by segment (units, million), 2003-13 83
Figure 16: Furniture polish, Finland, category growth comparison, by volume, 2003-13 83
Figure 17: Furniture polish, Finland, company share by value (%), 2007-08 85
Figure 18: Furniture polish, Finland, distribution channels by value (%), 2007-08 88
Figure 19: Insecticides, Finland, value by segment ('m), 2003-13 94
Figure 20: Insecticides, Finland, category growth comparison, by value, 2003-13 96
Figure 21: Insecticides, Finland, volume by segment (units/liters, million), 2003-13 99
Figure 22: Insecticides, Finland, category growth comparison, by volume, 2003-13 99
Figure 23: Insecticides, Finland, distribution channels by value (%), 2007-08 103
Figure 24: Textile washing products, Finland, value by segment ('m), 2003-13 109
Figure 25: Textile washing products, Finland, category growth comparison, by value, 2003-13 111
Figure 26: Textile washing products, Finland, volume by segment (units/liters, million), 2003-13 114
Figure 27: Textile washing products, Finland, category growth comparison, by volume, 2003-13 114
Figure 28: Textile washing products, Finland, company share by value (%), 2007-08 116
Figure 29: Textile washing products, Finland, distribution channels by value (%), 2007-08 119
Figure 30: Scouring products, Finland, value by segment ('m), 2003-13 125
Figure 31: Scouring products, Finland, category growth comparison, by value, 2003-13 127
Figure 32: Scouring products, Finland, volume by segment (units, million), 2003-13 130
Figure 33: Scouring products, Finland, category growth comparison, by volume, 2003-13 130
Figure 34: Scouring products, Finland, company share by value (%), 2007-08 132
Figure 35: Scouring products, Finland, distribution channels by value (%), 2007-08 135
Figure 36: General purpose cleaners, Finland, value by segment ('m), 2003-13 141
Figure 37: General purpose cleaners, Finland, category growth comparison, by value, 2003-13 144
Figure 38: General purpose cleaners, Finland, volume by segment (liters, million), 2003-13 147
Figure 39: General purpose cleaners, Finland, category growth comparison, by volume, 2003-13 147
Figure 40: General purpose cleaners, Finland, company share by value (%), 2007-08 149
Figure 41: General purpose cleaners, Finland, distribution channels by value (%), 2007-08 152
Figure 42: Air fresheners, Finland, value by segment ('m), 2003-13 161
Figure 43: Air fresheners, Finland, category growth comparison, by value, 2003-13 163
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Figure 44: Air fresheners, Finland, volume by segment (units, million), 2003-13 166
Figure 45: Air fresheners, Finland, category growth comparison, by volume, 2003-13 166
Figure 46: Air fresheners, Finland, distribution channels by value (%), 2007-08 170
Figure 47: Bleach, Finland, value by segment ('m), 2003-13 176
Figure 48: Bleach, Finland, category growth comparison, by value, 2003-13 178
Figure 49: Bleach, Finland, volume by segment (kg/liters, million), 2003-13 181
Figure 50: Bleach, Finland, category growth comparison, by volume, 2003-13 181
Figure 51: Bleach, Finland, company share by value (%), 2007-08 183
Figure 52: Bleach, Finland, distribution channels by value (%), 2007-08 186
Figure 53: Dishwashing products, Finland, value by segment ('m), 2003-13 192
Figure 54: Dishwashing products, Finland, category growth comparison, by value, 2003-13 194
Figure 55: Dishwashing products, Finland, volume by segment (units, million), 2003-13 197
Figure 56: Dishwashing products, Finland, category growth comparison, by volume, 2003-13 197
Figure 57: Dishwashing products, Finland, company share by value (%), 2007-08 199
Figure 58: Dishwashing products, Finland, distribution channels by value (%), 2007-08 202
Figure 59: Global household products market split (value terms, 2008), top five countries 207
Figure 60: Global household products market value, 2003'08, top five countries 209
Figure 61: Global household products market split (volume terms, 2008), top five countries 211
Figure 62: Global household products market volume, 2003'08, top five countries 213
Figure 63: Annual data review process 246
LIST OF TABLES
Table 1: Household products category definitions 14
Table 2: Household products distribution channels 16
Table 3: Household products, Finland, value by category ('m), 2003-08 34
Table 4: Household products, Finland, value forecast by category ('m), 2008-13 35
Table 5: Household products, Finland, value by category ($m), 2003-08 37
Table 6: Household products, Finland, value forecast by category ($m), 2008-13 38
Table 7: Household products, Finland, volume by category (kg/liters/units, million), 2003-08 40
Table 8: Household products, Finland, volume forecast by category (kg/liters/units, million), 2008-13 41
Table 9: Household products, Finland, brand share by value (%), 2007-08 44
Table 10: Household products, Finland, value by brand ('m), 2007-08 45
Table 11: Household products, Finland, company share by value (%), 2007-08 47
Table 12: Household products, Finland, value by company ('m), 2007-08 47
Table 13: Household products, Finland, distribution channels by value (%), 2007-08 48
Table 14: Household products, Finland, value by distribution channel ('m), 2007-08 48
Table 15: Household products, Finland, expenditure per capita ('), 2003-08 50
Table 16: Household products, Finland, forecast expenditure per capita ('), 2008-13 51
Table 17: Household products, Finland, expenditure per capita ($), 2003-08 52
Table 18: Household products, Finland, forecast expenditure per capita ($), 2008-13 53
Table 19: Household products, Finland, consumption per capita (kg/liters/units), 2003-08 54
Table 20: Household products, Finland, forecast consumption per capita (kg/liters/units), 2008-13 55
Table 21: The Procter & Gamble Company key facts 56
Table 22: Henkel AG & Co. KGaA key facts 58
Table 23: Toilet care, Finland, value by segment ('m), 2003-08 60
Table 24: Toilet care, Finland, value forecast by segment ('m), 2008-13 61
Table 25: Toilet care, Finland, value by segment ($m), 2003-08 63
Table 26: Toilet care, Finland, value forecast by segment ($m), 2008-13 63
Table 27: Toilet care, Finland, volume by segment (units, million), 2003-08 65
Table 28: Toilet care, Finland, volume forecast by segment (units, million), 2008-13 66
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Table 29: Toilet care, Finland, brand share by value (%), 2007-08 68
Table 30: Toilet care, Finland, value by brand ('m), 2007-08 68
Table 31: Toilet care, Finland, company share by value (%), 2007-08 70
Table 32: Toilet care, Finland, value by company ('m), 2007-08 70
Table 33: Toilet care, Finland, distribution channels by value (%), 2007-08 71
Table 34: Toilet care, Finland, value by distribution channel ('m), 2007-08 71
Table 35: Toilet care, Finland, expenditure per capita ('), 2003-08 73
Table 36: Toilet care, Finland, forecast expenditure per capita ('), 2008-13 73
Table 37: Toilet care, Finland, expenditure per capita ($), 2003-08 74
Table 38: Toilet care, Finland, forecast expenditure per capita ($), 2008-13 74
Table 39: Toilet care, Finland, consumption per capita (units), 2003-08 75
Table 40: Toilet care, Finland, forecast consumption per capita (units), 2008-13 75
Table 41: Furniture polish, Finland, value by segment ('m), 2003-08 76
Table 42: Furniture polish, Finland, value forecast by segment ('m), 2008-13 77
Table 43: Furniture polish, Finland, value by segment ($m), 2003-08 79
Table 44: Furniture polish, Finland, value forecast by segment ($m), 2008-13 79
Table 45: Furniture polish, Finland, volume by segment (units, million), 2003-08 81
Table 46: Furniture polish, Finland, volume forecast by segment (units, million), 2008-13 82
Table 47: Furniture polish, Finland, brand share by value (%), 2007-08 84
Table 48: Furniture polish, Finland, value by brand ('m), 2007-08 84
Table 49: Furniture polish, Finland, company share by value (%), 2007-08 86
Table 50: Furniture polish, Finland, value by company ('m), 2007-08 86
Table 51: Furniture polish, Finland, distribution channels by value (%), 2007-08 87
Table 52: Furniture polish, Finland, value by distribution channel ('m), 2007-08 87
Table 53: Furniture polish, Finland, expenditure per capita ('), 2003-08 89
Table 54: Furniture polish, Finland, forecast expenditure per capita ('), 2008-13 89
Table 55: Furniture polish, Finland, expenditure per capita ($), 2003-08 90
Table 56: Furniture polish, Finland, forecast expenditure per capita ($), 2008-13 90
Table 57: Furniture polish, Finland, consumption per capita (units), 2003-08 91
Table 58: Furniture polish, Finland, forecast consumption per capita (units), 2008-13 91
Table 59: Insecticides, Finland, value by segment ('m), 2003-08 92
Table 60: Insecticides, Finland, value forecast by segment ('m), 2008-13 93
Table 61: Insecticides, Finland, value by segment ($m), 2003-08 95
Table 62: Insecticides, Finland, value forecast by segment ($m), 2008-13 95
Table 63: Insecticides, Finland, volume by segment (units/liters, million), 2003-08 97
Table 64: Insecticides, Finland, volume forecast by segment (units/liters, million), 2008-13 98
Table 65: Insecticides, Finland, brand share by value (%), 2007-08 100
Table 66: Insecticides, Finland, value by brand ('m), 2007-08 100
Table 67: Insecticides, Finland, company share by value (%), 2007-08 101
Table 68: Insecticides, Finland, value by company ('m), 2007-08 101
Table 69: Insecticides, Finland, distribution channels by value (%), 2007-08 102
Table 70: Insecticides, Finland, value by distribution channel ('m), 2007-08 102
Table 71: Insecticides, Finland, expenditure per capita ('), 2003-08 104
Table 72: Insecticides, Finland, forecast expenditure per capita ('), 2008-13 104
Table 73: Insecticides, Finland, expenditure per capita ($), 2003-08 105
Table 74: Insecticides, Finland, forecast expenditure per capita ($), 2008-13 105
Table 75: Insecticides, Finland, consumption per capita (units/liters), 2003-08 106
Table 76: Insecticides, Finland, forecast consumption per capita (units/liters), 2008-13 106
Table 77: Textile washing products, Finland, value by segment ('m), 2003-08 107
Table 78: Textile washing products, Finland, value forecast by segment ('m), 2008-13 108
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Table 79: Textile washing products, Finland, value by segment ($m), 2003-08 110
Table 80: Textile washing products, Finland, value forecast by segment ($m), 2008-13 110
Table 81: Textile washing products, Finland, volume by segment (units/liters, million), 2003-08 112
Table 82: Textile washing products, Finland, volume forecast by segment (units/liters, million), 2008-13 113
Table 83: Textile washing products, Finland, brand share by value (%), 2007-08 115
Table 84: Textile washing products, Finland, value by brand ('m), 2007-08 115
Table 85: Textile washing products, Finland, company share by value (%), 2007-08 117
Table 86: Textile washing products, Finland, value by company ('m), 2007-08 117
Table 87: Textile washing products, Finland, distribution channels by value (%), 2007-08 118
Table 88: Textile washing products, Finland, value by distribution channel ('m), 2007-08 118
Table 89: Textile washing products, Finland, expenditure per capita ('), 2003-08 120
Table 90: Textile washing products, Finland, forecast expenditure per capita ('), 2008-13 120
Table 91: Textile washing products, Finland, expenditure per capita ($), 2003-08 121
Table 92: Textile washing products, Finland, forecast expenditure per capita ($), 2008-13 121
Table 93: Textile washing products, Finland, consumption per capita (units/liters), 2003-08 122
Table 94: Textile washing products, Finland, forecast consumption per capita (units/liters), 2008-13 122
Table 95: Scouring products, Finland, value by segment ('m), 2003-08 123
Table 96: Scouring products, Finland, value forecast by segment ('m), 2008-13 124
Table 97: Scouring products, Finland, value by segment ($m), 2003-08 126
Table 98: Scouring products, Finland, value forecast by segment ($m), 2008-13 126
Table 99: Scouring products, Finland, volume by segment (units, million), 2003-08 128
Table 100: Scouring products, Finland, volume forecast by segment (units, million), 2008-13 129
Table 101: Scouring products, Finland, brand share by value (%), 2007-08 131
Table 102: Scouring products, Finland, value by brand ('m), 2007-08 131
Table 103: Scouring products, Finland, company share by value (%), 2007-08 133
Table 104: Scouring products, Finland, value by company ('m), 2007-08 133
Table 105: Scouring products, Finland, distribution channels by value (%), 2007-08 134
Table 106: Scouring products, Finland, value by distribution channel ('m), 2007-08 134
Table 107: Scouring products, Finland, expenditure per capita ('), 2003-08 136
Table 108: Scouring products, Finland, forecast expenditure per capita ('), 2008-13 136
Table 109: Scouring products, Finland, expenditure per capita ($), 2003-08 137
Table 110: Scouring products, Finland, forecast expenditure per capita ($), 2008-13 137
Table 111: Scouring products, Finland, consumption per capita (units), 2003-08 138
Table 112: Scouring products, Finland, forecast consumption per capita (units), 2008-13 138
Table 113: General purpose cleaners, Finland, value by segment ('m), 2003-08 139
Table 114: General purpose cleaners, Finland, value forecast by segment ('m), 2008-13 140
Table 115: General purpose cleaners, Finland, value by segment ($m), 2003-08 142
Table 116: General purpose cleaners, Finland, value forecast by segment ($m), 2008-13 143
Table 117: General purpose cleaners, Finland, volume by segment (liters, million), 2003-08 145
Table 118: General purpose cleaners, Finland, volume forecast by segment (liters, million), 2008-13 146
Table 119: General purpose cleaners, Finland, brand share by value (%), 2007-08 148
Table 120: General purpose cleaners, Finland, value by brand ('m), 2007-08 148
Table 121: General purpose cleaners, Finland, company share by value (%), 2007-08 150
Table 122: General purpose cleaners, Finland, value by company ('m), 2007-08 150
Table 123: General purpose cleaners, Finland, distribution channels by value (%), 2007-08 151
Table 124: General purpose cleaners, Finland, value by distribution channel ('m), 2007-08 151
Table 125: General purpose cleaners, Finland, expenditure per capita ('), 2003-08 153
Table 126: General purpose cleaners, Finland, forecast expenditure per capita ('), 2008-13 154
Table 127: General purpose cleaners, Finland, expenditure per capita ($), 2003-08 155
Table 128: General purpose cleaners, Finland, forecast expenditure per capita ($), 2008-13 156
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Table 129: General purpose cleaners, Finland, consumption per capita (liters), 2003-08 157
Table 130: General purpose cleaners, Finland, forecast consumption per capita (liters), 2008-13 158
Table 131: Air fresheners, Finland, value by segment ('m), 2003-08 159
Table 132: Air fresheners, Finland, value forecast by segment ('m), 2008-13 160
Table 133: Air fresheners, Finland, value by segment ($m), 2003-08 162
Table 134: Air fresheners, Finland, value forecast by segment ($m), 2008-13 162
Table 135: Air fresheners, Finland, volume by segment (units, million), 2003-08 164
Table 136: Air fresheners, Finland, volume forecast by segment (units, million), 2008-13 165
Table 137: Air fresheners, Finland, brand share by value (%), 2007-08 167
Table 138: Air fresheners, Finland, value by brand ('m), 2007-08 167
Table 139: Air fresheners, Finland, company share by value (%), 2007-08 168
Table 140: Air fresheners, Finland, value by company ('m), 2007-08 168
Table 141: Air fresheners, Finland, distribution channels by value (%), 2007-08 169
Table 142: Air fresheners, Finland, value by distribution channel ('m), 2007-08 169
Table 143: Air fresheners, Finland, expenditure per capita ('), 2003-08 171
Table 144: Air fresheners, Finland, forecast expenditure per capita ('), 2008-13 171
Table 145: Air fresheners, Finland, expenditure per capita ($), 2003-08 172
Table 146: Air fresheners, Finland, forecast expenditure per capita ($), 2008-13 172
Table 147: Air fresheners, Finland, consumption per capita (units), 2003-08 173
Table 148: Air fresheners, Finland, forecast consumption per capita (units), 2008-13 173
Table 149: Bleach, Finland, value by segment ('m), 2003-08 174
Table 150: Bleach, Finland, value forecast by segment ('m), 2008-13 175
Table 151: Bleach, Finland, value by segment ($m), 2003-08 177
Table 152: Bleach, Finland, value forecast by segment ($m), 2008-13 177
Table 153: Bleach, Finland, volume by segment (kg/liters, million), 2003-08 179
Table 154: Bleach, Finland, volume forecast by segment (kg/liters, million), 2008-13 180
Table 155: Bleach, Finland, brand share by value (%), 2007-08 182
Table 156: Bleach, Finland, value by brand ('m), 2007-08 182
Table 157: Bleach, Finland, company share by value (%), 2007-08 184
Table 158: Bleach, Finland, value by company ('m), 2007-08 184
Table 159: Bleach, Finland, distribution channels by value (%), 2007-08 185
Table 160: Bleach, Finland, value by distribution channel ('m), 2007-08 185
Table 161: Bleach, Finland, expenditure per capita ('), 2003-08 187
Table 162: Bleach, Finland, forecast expenditure per capita ('), 2008-13 187
Table 163: Bleach, Finland, expenditure per capita ($), 2003-08 188
Table 164: Bleach, Finland, forecast expenditure per capita ($), 2008-13 188
Table 165: Bleach, Finland, consumption per capita (kg/liters), 2003-08 189
Table 166: Bleach, Finland, forecast consumption per capita (kg/liters), 2008-13 189
Table 167: Dishwashing products, Finland, value by segment ('m), 2003-08 190
Table 168: Dishwashing products, Finland, value forecast by segment ('m), 2008-13 191
Table 169: Dishwashing products, Finland, value by segment ($m), 2003-08 193
Table 170: Dishwashing products, Finland, value forecast by segment ($m), 2008-13 193
Table 171: Dishwashing products, Finland, volume by segment (units, million), 2003-08 195
Table 172: Dishwashing products, Finland, volume forecast by segment (units, million), 2008-13 196
Table 173: Dishwashing products, Finland, brand share by value (%), 2007-08 198
Table 174: Dishwashing products, Finland, value by brand ('m), 2007-08 198
Table 175: Dishwashing products, Finland, company share by value (%), 2007-08 200
Table 176: Dishwashing products, Finland, value by company ('m), 2007-08 200
Table 177: Dishwashing products, Finland, distribution channels by value (%), 2007-08 201
Table 178: Dishwashing products, Finland, value by distribution channel ('m), 2007-08 201
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Table 179: Dishwashing products, Finland, expenditure per capita ('), 2003-08 203
Table 180: Dishwashing products, Finland, forecast expenditure per capita ('), 2008-13 203
Table 181: Dishwashing products, Finland, expenditure per capita ($), 2003-08 204
Table 182: Dishwashing products, Finland, forecast expenditure per capita ($), 2008-13 204
Table 183: Dishwashing products, Finland, consumption per capita (units), 2003-08 205
Table 184: Dishwashing products, Finland, forecast consumption per capita (units), 2008-13 205
Table 185: Global household products market value, 2008 206
Table 186: Global household products market split (value terms ($m), 2008), top five countries 209
Table 187: Global household products market volume, 2008 210
Table 188: Global household products market split (volume terms, 2008), top five countries 213
Table 189: Leading players, top five countries 214
Table 190: Analysis of Finland's political landscape 217
Table 191: Analysis of Finland's economy 220
Table 192: Analysis of Finland's social system 223
Table 193: Analysis of Finland's technology landscape 226
Table 194: Hourly labor cost in EU countries 228
Table 195: Patents received from USPTO 229
Table 196: Analysis of Finland's legal landscape 230
Table 197: Analysis of Finland's environmental landscape 233
Table 198: Finland household products new product launches reports, by company (top five companies), 2009 237
Table 199: Finland household products new product launches SKUs, by company (top five companies), 2009 237
Table 200: Finland household products new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 238
Table 201: Finland household products new product launches (reports), by ingredients (top 10 ingredients), 2009 238
Table 202: Finland household products new product launches (reports), by package tags or claims (top 10 claims), 2009 239
Table 203: Finland household products new product launches - recent five launches (2009) 239
Table 204: Finland population, by age group, 2003-08 (millions) 240
Table 205: Finland population forecast, by age group, 2008-13 (millions) 241
Table 206: Finland population, by gender, 2003-08 (millions) 241
Table 207: Finland population forecast, by gender, 2008-13 (millions) 242
Table 208: Finland nominal GDP, 2003-08 ('bn, nominal prices) 242
Table 209: Finland nominal GDP forecast, 2008-13 ('bn, nominal prices) 242
Table 210: Finland real GDP, 2003-08 ('bn, 2000 prices) 243
Table 211: Finland real GDP forecast, 2008-13 ('bn, 2000 prices) 243
Table 212: Finland real GDP, 2003-08 ($bn, 2000 prices) 243
Table 213: Finland real GDP forecast, 2008-13 ($bn, 2000 prices) 244
Table 214: Finland consumer price index, 2003-08 (2000=100) 244
Table 215: Finland consumer price index, 2008-13 (2000=100) 244
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