FM Radio Broadcasting Industry Growth in India

FM Radio Broadcasting Industry ‐
FM Radio Broadcasting Industry India
December 2009

Executive Summary
 Radio stations generated a revenue of INR 8 bn in 2008 ; expected to reach INR 18 bn by 2012
 Share of radio advertising was 3.3 % in 2008; expected to reach 4% in 2012
Market  Most stations use same level of genre of content with little or no differentiation
 There are over 240 radio stations beaming across over 90 cities in India
There are over 240 radio stations beaming across over 90 cities in India
Drivers: Challenges:
– Increasing radio listener base – Royalty
– Opportunities in Phase III expansion – Lack of content differentiation
– Increasing advertising by small local brands
Increasing advertising by small local brands – Government regulations
Government regulations
Drivers &
Di &
– Favourable demographics – Bargaining tactics used by advertisers
Challenges – Political advertising
– Introduction of new performance measurement tool

 Emergence of Visual Radio
Emergence of Visual Radio
 Satellite Radio
 Community Radio
Trends  Internet Radio
 Sales Alliances
Sales Alliances
 Players going Niche
 All India Radio (AIR), covers 91% of India's area and reaches 99% of India’s population
 Radio Mirchi leads the overall market with share in revenue terms in excess of 40%
Competition
 Big FM leads in terms of highest number of stations
 Majority of players are backed by media houses with interests in media activities like TV or Print

FM RADIO BROADCASTING INDUSTRY – INDIA.PPT 2

•Privatization of Radio
•Market Overview
Market Overview
•Drivers & Challenges
•Trends
•Competition
•Key Developments


Privatization of Radio in India was a lengthy process

Time Line Radio Privatization

• Private broadcasters sold slots on AIR’s FM channels for certain key cities, the service was later
1993
discontinued in 1998
di ti d i 1998

• Privatization of FM ‐ Phase I Policy
1999
• Bids were invited for allotting licenses for a ten‐year period

2000 • Phase I FM broadcast licensing, auction was conducted

2001 • Licenses issued to private radio broadcasters

• In February 2004 TRAI was asked to give recommendations for Phase II licensing of FM radio
2004 • In August 2004, TRAI presented its recommendations on the regulatory framework for private FM
stations

2005 • Announcement of Phase II Policy of privatization of FM

2006 • Licenses for 91 cities were auctioned


Phase I policy was not successful due to a high license fee
structure , Phase II helped in reviving radio industry
1999 - Phase I of Radio Licensing
Total Frequencies on Offer 108 frequencies across 40 cities
Allotments 37 licenses were taken up and 22 radio stations took off across 12 cities in the Phase-I
Key Features • In Phase I Policy of FM radio privatization, private operators were invited to bid for a 10-year
license to set-up and operate FM radio stations
• No limits or penalties were levied on speculative bidding
• No foreign equity was allowed
• Bids often reaching unrealistic levels, many winning bidders paid inflated fees
• 50% of the license fee had to be paid upfront by the players
• Determination of license fee was by auction for each market
Revenues Earned by Govt. From Phase-I Government earned INR 1.55 bn

2005 - Phase II of Radio Licensing
Total Frequencies on Offer 338 frequencies in 91 cities
Allotments Private FM Radio companies bidding for these licenses won 280 out of these 338 frequencies
Key Features • All the 91 cities were classified in A-plus, A, B, C and D categories
• Total 85 private players, apart from media companies and players from other sectors, were
shortlisted for bidding
h tli t d f biddi
• Phase II granted licenses on one time entry fee (OTEF) basis along with annual revenue
sharing at 4% of annual gross revenue or 10% of the reserved OTEF for the concerned city
• Government permitted automatic migration of Phase-I players if they clear all the previous dues
and pay OTEF equal to the average of all successful bids under Phase-II in that city
Revenues Earned by Govt. Government earned over INR 9 bn from Phase II round of licensing


•Market Overview
Market Overview
•Trends
•Competition
•Key Developments


Radio Market has a good growth potential

Market Overview Advertising Revenues and Share
• There are over 240 radio stations beaming across ~90 Advertising Revenues
cities in India INR bn % Share of Radio in Ad Pie %
4.0 18.0
3.8
38
• R di
Radio programming during primetime consists of at
i d i i ti it f t 20 3.6 3.5 4
3.2 3.3
least 40 minutes of music, 9 minutes of Ads and 5 3.1
15.0
minutes of jockey talk 15 2.5
12.0
3
2.1
• Radio advertising penetration in India is low as 10
10.0
2
8.0
compared to other nations
compared to other nations 6.2
62
5.0
 Demand for radio advertising is expected to increase as 5 3.2 1
2.4
the players across industries feel the impact of recession
0 0
• Radio’s national footprint is expected to rise with
2004 2005 2006 2007 2008 2009e 2010e 2011e 2012e
phase III round of licensing
Radio Advertising Share in Total Ad Spend Advertisers Profile on Radio
% Media
9.4 Others
10 8.4 22%
26%

5 4.4
3.3 8% 14%
Telecom FMCG
8%
12%
0 10%
Retail
India China Singapore World Finance Durables


Operating cost for a radio station differ with category of the
city
• Set‐up costs include transmission and studio equipment, networking infrastructure, office premises & equipment
• Set‐up cost varies from small to large stations
Set‐up Cost  It ranges between INR 15 – 25 mn for smaller stations
 For metro or a large city stations it is INR 40 – 50 mn

• Music Royalty : It ranges in between INR 5‐ 7 mn per year it is constant since current system does not differentiate
between population of city and station location
• Payroll Costs: Radio jockeys and guests comprise a third of total payroll costs.
• Marketing Costs are concentrated on cities where listener base is highest, large radio companies do not have high
Operating Cost marketing budgets for smaller stations
• License fees are to be paid, 4% of gross revenues
• Other operating costs are generally fixed and do not vary month by month these include lease rentals, utility costs,
security, administration and radio tower rentals
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Metros A & B Category Cities C & D Category Cities

22% 21%
10% 14% 7% Marketing
33% 8% Payroll
P ll
28%
7% 10% 34% Royalty
7% Rentals
31% 25% 43%
Others

Note: Categorization of stations in Phase II is according to Population
A+ :Top 4 Metros; A: Population above 2 mn; B:Population between 1 – 2 mn; C: Population between 0.3 ‐ 1 mn; D: Population between 0.1 ‐ 0.3 mn


•Market Overview
Market Overview
•Trends
•Competition
•Key Developments


Drivers & Challenges ‐ Summary

Drivers Challenges
Increasing radio listener base Royalty

Opportunities in Phase III expansion Lack of content differentiation

Increasing advertising by small local
Government regulations
brands

Favourable demographics Bargaining tactics used by advertisers

Political advertising

Introduction of new performance
measurement tool


Increasing radio listener base and expansion opportunities
in Phase III is driving growth in radio industry in India
Increasing Radio Listener base Impact
• Easy availability of FM radio sets at affordable price points ranging between INR 40‐INR 150 has
fueled its mass penetration
• India has an estimated 180 million radio sets, reaching over 99% of its one billion inhabitants
 This indicates vast commercial potential in India for radio market
• Availability of radio enabled mobile handsets has helped in popularizing the radio
 It is estimated that 25% of mobile subscribers in India have radio enabled mobile phones
 This implies that more than over 60 million people can access the radio stations while traveling
• Consumption of radio in India is still largely at home, 'the radio on the move' trend is catching
on in urban and semi‐urban areas
 People in urban areas are listening to radio while traveling in cars using the car stereo

Opportunities in Phase III expansion Impact
• The third phase of the FM Radio expansion proposes adding 790 new channels in 290 towns
which have a population of over 100,000
• Third phase is likely to allow broadcasters to own multiple frequencies which will in turn
increase their revenue and profitability by offering more programming options to listeners
• Tradability of licenses is likely to be allowed after 3 years instead of the present 5 years
• Government is considering opening news, current affairs and sports to the private players
g p g , p p p y


Increasing ad spend by small local brands and favorable
demographics is expected to drive FM radio industry
Increasing advertising by small local brands Impact
• Radio by its very nature, is a localized medium, due to it’s ability to transmit messages over a
small geographical area
• L l fi
Local firms with region specific requirements prefer advertising through radio
ith i ifi i t f d ti i th h di
• Advertising on radio costs just 15% that of television
 Low cost of advertising has encouraged many local firms to try advertising through Radio
• Approximately 40% of ad revenues in smaller towns come from local brands
Favourable demographics Impact
• India has one of the youngest populations in the world
 Two‐third of India is under 35 years of age and the median age is about 24 years
 Urban India accounts for nearly 30% of this young population
• FM radio players are targeting this young population who look at radio as mean of
entertainment at home and even when they are on‐the‐move
• Radio stations are hiring young and energetic radio jockeys who can easily connect with the
target population
• Young population is an attractive segment for most advertisers
Median Age
years
50 35 41
24 30

0
India China US Japan


Political advertising and new performance measurement
tool are positive developments for this sector
Political advertising Impact
• Government has allowed political advertising on private FM stations
 Political advertising was earlier permitted for other mass mediums except private radio stations
 Radio broadcasters had earlier requested the Government to allow political advertising
• Radio being the best local media available to connect with people even in far‐flung areas has
made it a preferred medium for political parties
• Many radio broadcasters have benefited from the ad spends of various regional and national
parties during the elections

Introduction of new performance measurement tool Impact
• Introduction of a new performance measurement tool ‐Radio Audience Measurement (RAM) ‐ is
p ( )
expected to aid the growth in radio advertising
 Although another radio listener measurement tool Indian Listenership Track (ILT) ‐ already exists in the
market, advent of RAM provides another option to both advertisers and radio stations
 Both RAM and ILT are expected to aid the growth in radio advertising by making the measurement of return
p g g y g
on investment for advertisers more scientific and assessable, and thus allowing radio stations to sell
themselves better
 The RAM study was launched by TAM India Limited in the cities of Delhi, Mumbai and Bangalore in October
2007, it was later expanded to include Kolkata. It is expected to extend to Hyderabad and Chennai soon


High royalty rates and lack of content differentiation
hamper industry growth
Royalty Impact
• FM stations currently pay royalty to Phonographic Performance (PPL) representing music
publishers and Indian Performing Rights Society (IPRS) representing musicians
 Royalty is paid irrespective of the listener base size of operator or even how old the songs are played
Royalty is paid irrespective of the listener base, size of operator or even how old the songs are played
• Under an agreement from 2002, stations currently pay INR 660 per needle‐hour, equivalent to
45 min of broadcast, costing 24‐hour stations around INR 6 mn a year in royalty fees
 PPL wants to increase it to INR 2500 per needle hour or 20% of operators' revenues, whichever is highest
 IPRS is demanding INR 1020 per needle hour
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 This would make small radio stations not feasible
• Internationally music firms get just between 2‐4% of an FM station’s revenues for music rights

Lack of content differentiation Impact
• Due to regulatory reasons, the Indian radio industry can only provide non‐news content
 This creates difficulties for the channels who try to differentiate themselves with competition
• Initially, the stations had well defined niche content
 However, pressure to sell airtime & recover costs forced players to play safe by playing Bollywood music
 70% radio programming now comprise of Bollywood music
• This results in constant channel swapping by listeners
 Thus, radio stations have been unable to generate any significant channel loyalty


Stringent government regulations and bargaining tactics
used by advertisers impede industry growth
Government regulations Impact
• In comparison to other media private FM radio is one of the most regulated mediums in India
• FDI in radio continues to be at 20%, the lowest as compared to print and television media
• Th
There are restrictions on broadcasting news and current affairs programmes on private FM
i i b d i d ff i i FM
 This makes it difficult for radio operators in diversifying content
• Present regulations do not permit operators to own multiple frequencies in the same city, FM
broadcaster can have one station per city and 15% of all stations in India
 This restricts operators in targeting different target segments within the same city
This restricts operators in targeting different target segments within the same city
• Regulations at present do not permit consolidation of business, before five years of operations
 This restricts the ability for the businesses to expand or consolidate
• In India the mandatory gap between frequencies is 800 Khz as compared to 200 Khz in US
 This creates unused spectrum gaps and reduces number of available frequencies
This creates unused spectrum gaps and reduces number of available frequencies
• Regulations currently prohibit sharing of facilities and content between different stations
 This prevents economies of scale, increases operating costs and break even periods
Bargaining tactics used by advertisers Impact
• Airtime is a perishable commodity for radio companies as any unsold airtime is a loss to the
station and cannot be recovered
• Advertisers often delay their purchases up to the last minute in order to bring the prices down
while continuing negotiations with multiple stations
• R di t ti
Radio stations are often forced to sell airtime at throwaway prices when sales are not achieved
ft f dt ll i ti t th i h l t hi d


•Market Overview
Market Overview
•Trends
•Competition
•Key Developments


Trends ‐ Summary

Emergence of f
Visual Radio

Players going
Niche Satellite Radio

Trends

Sales Alliances Community Radio

Internet Radio


Visual and Satellite radio are upcoming trends in this sector

Emergence of Visual Radio

• Visual Radio adds a new dimension to FM radio with interactive contents and services for
mobile radio listeners, increasing listener loyalty for radio station operators while providing
an opportunity for mobile operators to increase usage for data services
• Visual Radio allows listeners to tune in to local FM radio via the analog receiver on their
mobile phone while simultaneously receiving interactive information and graphics that are
synchronized with the radio broadcast via the cellular data network onto the screen
• Hutch is planning to launch Visual Radio service for its customers in New Delhi, followed by
other metros in the country
Trends
Satellite Radio

• A satellite radio is basically a digital format of the medium that receives signals broadcast by
communications satellite
• It is possible to receive satellite radio stations from anywhere in the country, unlike
terrestrial radio (AM and FM) whose signals are limited to a certain area
terrestrial radio (AM and FM) whose signals are limited to a certain area
• Satellite radio offers digital quality sound and uninterrupted service without any
commercials
• It is not possible to tune in to local radio stations using satellite radio
• Satellite radio service is not for free, it is available on subscription for a fee
Satellite radio service is not for free, it is available on subscription for a fee
• Currently WorldSpace is the only satellite radio offering its services in India


Community and Internet radio have helped in improving
radio listenership in India
Community Radio

• Community radio operates out of rural or urban areas and is broadcasted to small areas
• It operates on non‐commercial basis fulfilling specific needs of various groups
• It has a limited broadcast range of about five kilometers
• It is usually operated by educational institutions and NGOs, who use the service to
broadcast public service messages
• Earlier, for a couple of years, it was mostly ‘campus radio’ stations that were being allowed
to operate as community radio
• Government is also considering 5,000 licenses for community radio
Trends  Licenses would be divided into sectors, such as farming community, fishing community, women and
children and others

Internet Radio

• Internet radio is an audio broadcasting service transmitted through the internet
Internet radio is an audio broadcasting service transmitted through the internet
• Internet radio stations are accessible from anywhere in the world, which makes them
popular
 Tata Indicom has launched seamless internet radio services, offering its customers access to 41
international and local radio stations through its application, ‘Brew,’ at an attractive price of INR 25 for a
15‐day subscription


Players are forging alliances with other stations and are
targeting niche audience for improving revenues
Sales Alliances

• Radio stations are forging alliances with other stations in order to offer advertisers larger
packages to reach bigger audiences
 Radio Misty, which operates in the eastern cities of Siliguri and Gangtok and has a sales alliance with
Radio One, which broadcasts in seven cities
 Radio Mirchi has alliances with Radio Chaska in Gwalior, Radio Gupshup in Guwahati and Radio
Mantra’s eight stations
 Radio Mirchi’s tie‐up with Radio Mantra of the Dainik Jagran Group has resulted in an encouraging flow
of incremental revenues to both the brands/networks

Trends
Players going Niche

• Stations are expected to try out niche content formats once the government allows multiple
license ownership in each city
• Stations are planning to have programmes in more than one language, and cater to more
than one genre of music
than one genre of music
• Few radio stations are already targeting niche audience
 Radio Today has niche, talk based Meow 104.8 FM, a channel dedicated to women
 Radio City instance, is targeting older audiences as compared to other stations
 Red FM is chasing a younger audience
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 Hit 95 FM plays only English songs


•Market Overview
Market Overview
•Trends
•Competition
•Key Developments


Majority of players are backed by media houses with
interests in other media activities like television or print
Competition Overview Private players – No. of Stations
• In terms of reach, All India Radio (AIR), covers 91% of Big FM 45
India's area and reaches 99 % of India’s population Red FM 41
• R di Mi hi l d h
Radio Mirchi leads the overall market with a share, in
ll k ih h i Radio Mirchi
R di Mi hi 32
revenue terms, in excess of 40% Radio City 20
My FM 17
• Market comprises of small and large players
Radio Dhamaal 24 10
 Small players normally have two to four stations
Radio Mantra 8
 Large players are present nationally or in multiple regions
Large players are present nationally or in multiple regions Suryan FM 7
 Majority of players are backed by media houses with Radio One 7
interests in other media activities like TV or Print Hello FM 7
– Such players are in position of providing benefit of cross‐ 4
Radio Ooo La La
advertising to advertisers
Radio Mango 4
• Regulations at present do not permit consolidation of
Regulations at present do not permit consolidation of Club FM 4
business, before five years of operations Fever 104 4
 Large players are thus forging strategic sales tie‐up with Radio Choklate 3
the regional or small players Meow FM 3
• Metro cities are over crowded with FM stations Radio Indigo 2
 18% of all private FM stations are located in metros Nine FM 2
 Metro cities have diverse set of people, hence attract Aahaa FM 2
maximum attention of advertisers Radio Tomato 1
Radio Misty 1
• Radio companies spend a lot of effort on branding
Hit FM 1
 Companies try to differentiate by building loyalty through
Companies try to differentiate by building loyalty through
Radio Chaska 1
RJ shows


Major Players (1/7)

Company FM Frequency No. of Stations Business Description
Aahaa FM 91.9 1 • It broadcasts in Chennai
• It also offers Online Live service
• It is promoted by Kumudham publications in Tamil Nadu

All India Radio Various Pan India • It is operated by the Prasar Bharati Broadcasting Corporation
Frequencies of India
(AIR)
• AIR network comprises of 232 broadcasting centers with 149
AIR network comprises of 232 broadcasting centers with 149
medium frequency (MW), 54 high frequency (SW) and 171
FM transmitters
• AIR broadcasts in 24 languages and 146 dialects in home
services
• In external services AIR covers 27 languages; 17 national and
10 foreign languages
• News, music and spoken work programmes are part of AIR's
programme composition
• FM service of AIR has comprises of two channels
 FM Rainbow and FM Gold
 There are 12 FM Rainbow channels and 4 FM Gold Channels
• Its popular services include Vividh Bharati and Akashvani

Note: This list is not exhaustive


Major Players (2/7)

Big FM 92.7 45 • It is a radio initiative from Reliance Media World Ltd
• It launched its first Station in September 2006
• A network of 45 stations including an FM station in Singapore
k f l d
• Major cities covered include Hyderabad, Mumbai, Delhi,
Kolkata, Mangalore, Jalandhar, Ajmer, Bhopal and Surat
Club FM 94.3 4 • Club FM started its service on January 1, 2008
• It is a private FM radio station for the state of Kerala,
operated by the Mathrubhumi in Kerala
• Services in Cochin, Thiruvanathapuram, Kannur and Thrissur
Fever 104 104 4 • It broadcasts in Mumbai, Bangalore, Delhi and Kolkata
• It is operated by HT Media Ltd
• HT Media also owns Hindustan Times, Mint (newspaper), and
social networking site, Desimartini
Gyan Vani Various 26 • It is an educational FM radio station in several cities of India
Frequencies
F i • Operate as ‘media cooperative’ with day‐to‐day programmes
contributed by educational institutions, NGOs, government
and semi‐government organizations, UN agencies, Ministries
• Medium of broadcast is English, Hindi or regional language
• Broadcasts through radio network of 26 Gyan Vani Stations



Major Players (3/7)

Hello FM 106.4 7 • It is promoted by Malar Publications
• It has broadcasting centers at Chennai, Madurai, Coimbatore,
Trichy, Tirunelveli, Tuticorin and Pondicherry
Trichy Tirunelveli Tuticorin and Pondicherry
• It had partnered with the Chennai Sangamam 2007 and 2008,
Mrs. Chennai 2007 and 08 and ATP Tennis Chennai Open
2007
• Hello FM is planning to bid for licenses for 14 locations in
Hello FM is planning to bid for licenses for 14 locations in
Tamil Nadu that are likely to be up for bidding in Third Phase
Hit FM 95 1 • It broadcasts only in Delhi
• It partnered with Idea Cellular to present ‘The Michael
Jackson This Is It Challenge the show asks listeners to come
Jackson This Is It Challenge’, the show asks listeners to come
on‐air and sing Michael Jackson's (MJ) records
• Participants are required to call up a number, which puts
them through to an IVRS and records a 30‐second extract
from any MJ song
Meow FM 104.8 3 • It is present in Mumbai, Kolkata and Delhi
• It is an India Today Group venture
• It is Just‐for‐Women Radio station



Major Players (4/7)

My FM 94.3 17 • It is owned by the Bhaskar Group
• It broadcasts in Ahmedabad, Ajmer, Amritsar, Bilaspur,
Bhopal, Chandigarh, Gwalior, Indore, Jabalpur, Jaipur,
Bhopal Chandigarh Gwalior Indore Jabalpur Jaipur
Jalandhar, Jodhpur, Kota, Nagpur, Raipur, Surat and Udaipur
Nine FM 91.9 2 • It broadcasts in Gangtok and Siliguri
• Nine FM also provides opportunity to the common people of
Sikkim to place their requests to listen to their favorite songs,
Sikkim to place their requests to listen to their favorite songs
which they want to listen or dedicate to their loved ones
• Nine has collection of Nepali, English and Hindi music
Radio Chaska 95 1 • It operates in Gwalior
• It f
It forged a partnership with Radio Netherlands Worldwide
d t hi ith R di N th l d W ld id
(RNW) in 2008 and under which it will air the popular
monthly chart show Euro Hit 40, European Jazz, jazz
performances from stages across the Europe and classical
music
Radio Choklate 104 3 • FM radio venture of Orissa from the house of Sambad group
 Sambad is popular daily newspaper in Orissa
• It broadcasts from Rourkela, Cuttack and Bhubneshwar



Major Players (5/7)

Radio City 91.1 20 • Promoted by Music Broadcast Private Limited (MBPL)
• Covers Mumbai, Delhi, Bangalore, Chennai, Ahmedabad,
Pune, Hyderabad, Lucknow, Jaipur, Vadodara, Surat, Sholapur,
Pune, Hyderabad, Lucknow, Jaipur, Vadodara, Surat, Sholapur,
Nagpur, Sangli, Coimbatore, Vizag, Ahmednagar, Akola,
Nanded & Jalgaon
• Provides end‐to‐end 360 degree brand marketing solutions
through its Radio City Connect service
Radio Dhamaal 106.4 10
24 • It is promoted by BAG Films & Media Ltd
• It is available in Hissar, Karnal, Patiala, Muzaffarpur, Dhule
Jalgaon, Ranchi, Ahmednagar, Jabalpur and Shimla

Red FM 93.5 41 • Its network covers 41cities
• Prominent cities covered by Red FM include Mumbai, Delhi,
Kolkata Pune, Bhopal, Gwalior, Jabalpur, Indore, Nashik, etc
• It is owned by Sun TV Network
It is owned by Sun TV Network
• It was acquired from India Today promoter Living Media in
January 2006
Radio Indigo 91.9 2 • Broadcasts in Bangalore and Goa and plays contemporary &
international music
international music



Major Players (6/7)
Company FM No. of
Frequency Stations Business Description

Radio Mango 91.9 4
• It is a Malayala Manorama venture
• It broadcasts in Thrissur Kozhikode ,Kochi, Kannur
• It started FM broadcasting from November, 2007

Radio Mantra 91.9 8 • Owned and operated by the Dainik Jagran‐promoted Shri Puran
Multimedia Ltd (SPML)
Multimedia Ltd (SPML)
• Covers Jalandhar, Agra, Bareilly, Gorakhpur, Hissar, Karnal, Ranchi,
Varanasi
• It forged an alliance for ad sales with Radio Mirchi in 2007
• Independent News and Media (INM) acquired 20% stake
Independent News and Media (INM) acquired 20% stake
Radio Mirchi 98.3 32 • It is operated by Entertainment Network India Ltd
• It launched its first station in Indore in 2001
• Licenses in all of India’s fourteen cities with a population of over 2 mn
• Key cities covered by Radio Mirchi include Delhi, Mumbai, Kolkata,
db d h l d lh b lk
Bangalore, Hyderabad, Chandigarh and Jaipur
Financials:
• Reported a total income of INR 4.3 bn and net loss of 603 mn in
FY’2008‐09
FY’2008 09



Major Players (7/7)

FM No. of
Company Business Description
Frequency Stations
Radio Misty 94.3 1 • Air programmes in Hindi, Bengali, Nepali and English
• It is broadcasted from Siliguri and is audible in the districts of North
It is broadcasted from Siliguri and is audible in the districts of North
Bengal namely Darjeeling, Jalpaiguri, South Dinajpur, North Dinajpur,
Coochbehar and eastern part of Bihar and Sikkim
Radio Ooo La La • 91.9 4
• Promoted by Positiv Radio Pvt. Ltd.
• 91 5
91.5
• Broadcasts in Guwahati, Shillong, Itanagar and Agartala
(Shillong)
Radio One 94.3 7 • It is a joint venture between Mid‐day Multimedia and BBC worldwide
& • It operates in 7 cities namely Mumbai, Delhi, Bangalore, Kolkata,
95.0
95 0 Chennai, Pune and Ahmedabad
Chennai Pune and Ahmedabad
• It broadcasts at 94.3 MHz in all cities except in Ahmedabad where it
broadcasts on 95.0 Mhz
Radio Tomato 94.3 1 • It is operated by Pudhari Publications
• It broadcasts in Kolhapur

Suryan FM 93.5 7 • It is a part of Sun TV network
• Present in Chennai, Coimbatore, Trichy, Madurai, Tirunelveli and
o dc e y
Pondicherry



•Market Overview
Market Overview
•Trends
•Competition
•Key Developments


Key Developments

Date Development
30‐Nov‐2009 The Indira Gandhi National Open University (IGNOU) started its FM radio channel in Pune, the channel
will be available on FM 105.6 every day from 8 am to 1 pm and 3 pm to 8 pm & will primarily relay
educational programmes for students, IGNOU has signed a memorandum of understanding with the
educational programmes for students IGNOU has signed a memorandum of understanding with the
All India Radio for transmission of the channel.
27‐Nov‐2009 Radio One, a joint venture between Mid‐Day Multimedia & BBC Worldwide, will no longer air
entertainment capsules produced by BBC World Service, it had been doing so for last 3 years
26‐Nov‐2009
26 Nov 2009 All India Radio would be carrying forward its association with Digital Radio Mondiale (DRM) by live
All I di R di ld b i f d it i ti ith Di it l R di M di l (DRM) b li
broadcasting the 2010 Commonwealth games to be held in Delhi
26‐Nov‐2009 The country's 49th Community Radio Station (CRS), called 'Rudi No Radio' in Gujarati became
operational, it is managed by Self Employed Women's Association (SEWA) Academy in Manipur village
in Sanand taluka
in Sanand taluka
23‐Nov‐2009 Pepsi has partnered with Fever FM for an activity titled 'Pepsi My Show My Way', in this activity
youngsters were asked questions pertaining to their life and situations they face in a 10‐foot high
mobile radio studio built in the shape of Pepsi My Can
13‐Nov‐2009
13 N 2009 The Information & Broadcasting (I&B) ministry has proposed that FM radio players be allowed to
operate multiple frequencies in the same city
29‐Sept‐2009 Nine institutions have been issued licenses for setting up community radio stations in Kerala
03‐Jun‐2009 Adlabs has announced that the Ministry of Information and Broadcasting, has approved a proposal to
y g pp p p
transfer its FM radio business to Reliance Unicom Ltd (RUL)


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