Cristian Manafu - Social Media Strategy
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Cristian Manafu - Social Media Strategy
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Cristian Manafu - Social Media Strategy
- 2. SOCIAL MEDIA STRATEGY Social Media Snow Camp 2014
- 3. INTRO / CRISTIAN MANAFU Event Planner / Consultant / Social Media Trainer Vodafone, BCR, Procter & Gamble, Petrom, Ursus, Mindshare, UK Embassy, The Group, European Commission, DC Communication, GMP PR, Gazeta Sporturilor, eMag, ANAT, DLA Piper Dinu, A&D Pharma, Dacia, Saint-Gobain, SIVECO, Coca-Cola HBC, Raiffeisen, Arctic, Dent Estet, Zorile Store, US Embassy, McDonald’s…
- 4. SOCIAL MEDIA STRATEGY / 5 STEPS 01. DEFINIREA OBIECTIVELOR 02. DEFINIREA AUDIENTEI 03. ALEGEREA CANALELOR 04. TACTICI 05. MASURAREA
- 6. TOP INTERNET ROMANIA/ ALEXA.COM 1. Google.ro 1. Facebook 2. Facebook.com 2. Google.ro 3. Google.com 3. YouTube 4. YouTube.com 4. Google.com 5. Yahoo.com 5. Yahoo.com 6. Blogger.com 6. Wikipedia 7. Wikipedia.com 7. WordPress.com 8. WordPress.com 8. Filelist 9. IMDb.com 9. eMAG.ro 10. Filelist.ro 10. vplay.ro 11. GSP.ro 11. IMDb.com 12. eMAG.ro 12. OKazii.ro 13. Twitter.com 13. NeoBux 14. OKazii.ro 14. Ziarul Gândul 1. Google.ro 2. Facebook 3. Google.com 4. YouTube 5. Yahoo.com 6. NeoBux 7. Wikipedia 8. Blogspot.ro 9. Bet365.com 10. Filelist 11. OLX.ro 12. Wordpress 13. Tocmai.ro 14. Imdb.com 2010 2012 2014
- 7. SOCIAL MEDIA / STATISTICS
- 8. TOP SOCIAL PLATFORMS / BIG 3
- 10. MEMORY AND TOLERANCE MUSEUM / TWEETBALAS
- 11. HELLMAN’S/ PREPARE FOR ME
- 13. SAMSUNG / DOR DE ROMANIA bit.ly/dorderomania
- 14. SAMSUNG / METALUL ALFA
- 15. LIDL / PAY WITH A SHARE
- 17. SOCIAL MEDIA / CHANNELS
- 18. TOP SOCIAL BRANDS / ACTIVITIES
- 20. NOTA BENE / WARNING • Nu incercati sa faceti acasa (aka in companie). • Nu motivati in companie cu “pentru ca asa a zis Manafu”. • Nu toate ideile vor functiona • Nu aveti intotdeauna nevoie de social media • Nu veti auzi lucruri noi
- 21. NOTA BENE / ADVISEMENT Echipa duala • social media (continut, creativitate, psihologie, comunicare) • performance marketing
- 22. TASK / APPLICATION DOWNLOADS • Branding • App Review Sites • Targeted Mobile Ads • “Mobile app installs” AdWords campaigns • Mobile App Facebook Ads in News Feed • Retargeting • Run competitions • Word-of-mouth
- 23. IDEA / APPLICATION DOWNLOADS Campanie pentru instalarea unui antivirus pe mobile • O amenintare dramatizata • Reportaj pe TV • Utilizarea unor bloggeri cu vizibilitate si aciditate. • Implicarea Viespar.ro pentru Seeding pe forumuri. • YouTube Advertising Buget: 10.000 - 12.000 euro + TVA
- 24. TASK / OFFLINE VISITS • SMS Marketing • Local campaigns using Google Adwords • Foursquare Specials (offers) • In-store events • Word-of-mouth
- 25. IDEA / OFFLINE VISITS Campanie pentru promovarea unui restaurant • O leapsa intre blogger ide going out (cu prezenta buna pe FB) • 4-5 bloggeri scriu despre restaurant, cu link spre site. • Custom audience pe prietenii bloggeri ai bloggerilor • Sampling de produs la prietenii bloggeri • Sampling de produs la alti bloggeri Buget: 3.000 euro + TVA
- 26. TASK / GROW EMAIL LIST • e-Books / White Papers • Subscription Widget (Ninja Popups, Hello Bar) • CTAs in Blog Posts • Facebook Tab • Contests • Facebook Ads • Marketizator
- 27. IDEAS / GROW EMAIL LIST Campanie pentru a creste abonatii la newsletter-ul unui magazin de haine • Concurs anuntat pe bloguri si Facebook • eBook de Style Guide facut de un stilist cunoscut. Editie limitata! Buget: 2.500 - 3.500 euro + TVA
- 28. TASK / AWARENESS • Facebook Ads • Display Ads • Google Ads • Mobile Ads • SMS Marketing • Big Offline Events • YouTube Ads • PR Stunts • Blogger Relations
- 29. IDEA / AWARENESS Campanie de anuntare a unui produs mediocru, cu target 500.000 de oameni atinsi. • Concurs cu 5 bloggeri • Ei devin specialisti in produsul respectiv • Pagina dedicata pe site • Bloggerii dau saptamanal cate un produs mediocru pe blog • Oamenii sunt invitati sa intre pe site si sa dea raspuns pe blog • Campanii de Ads pe Facebook si Display Buget: 10.000 euro + TVA
- 30. SOCIAL MEDIA STRATEGY / LIVE 01. DEFINIREA OBIECTIVELOR 02. DEFINIREA AUDIENTEI 03. ALEGEREA CANALELOR 04. TACTICI 05. MASURAREA
- 31. Multumesc!