Manafu prezentare sms cluj 2012

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SOCIAL MEDIA SUMMIT CLUJ-NAPOCA, DEC 2012

CRISTIAN MANAFU

•  Event Planner (Evensys)

•  Consultant (The Connector)

•  Social Media Trainer

•  Blogger (Manafu.ro)

•  Vodafone, BCR, Procter & Gamble, Petrom,
Ursus, Mindshare, UK Embassy, The Group,
European Commission, DC Communication,
GMP PR, Gazeta Sporturilor, eMag, ANAT, DLA
Piper Dinu, A&D Pharma, Dacia.

TOP INTERNET ROMANIA / ALEXA.COM
1. Google.ro 1. Facebook
2. Facebook.com 2. Google.ro
3. Google.com 3. YouTube
4. YouTube.com 4. Google.com
5. Yahoo.com 5. Yahoo.com
6. Blogger.com 6. Wikipedia
7. Wikipedia.com 7. WordPress.com
8. WordPress.com 8. Filelist
9. IMDb.com 9. eMAG.ro
10. Filelist.ro 10. vplay.ro
11. GSP.ro 11. IMDb.com
12. eMAG.ro 12. OKazii.ro
13. Twitter.com 13. NeoBux
14. OKazii.ro 14. Ziarul Gândul
2010 2012

Cand sunt mai activi
romanii pe Facebook?

Cati utilizatori
de Facebook
sunt in Cluj?

•  218.120 clujeni
•  105.280 sunt barbati

•  218.120 clujeni
•  105.280 sunt barbati
•  17.880 sunt single

•  218.120 clujeni
•  105.280 sunt barbati
•  17.880 sunt single
•  4.600 au facultate

•  218.120 clujeni
•  105.280 sunt barbati
•  17.880 sunt single
•  4.600 au facultate
•  1.520 la facultate

BEBO, DELICIOUS, DIASPORA*,
FACEBOOK, FLICKR, FOURSQUARE,
GOOGLE+, LINKEDIN, MEETUP,
MYSPACE, NETLOG, NING, PINTEREST,
PLAXO, PLURK, SO.CL, SOUNDCLOUD,
STUMBLEUPON, TAGGED, TWITTER,
XING, XT3, YAMMER, YOUTUBE…

TOP SOCIAL BRANDS IN CIFRE
•  Pagina de Facebook - 48 •  Facebook page - 53
•  Campanie pe Facebook - 40 •  Facebook campaigns – 39
•  Blog de campanie - 19 •  Campaigns with bloggers – 31
•  Implicare bloggeri in campanie - 33 •  YouTube account - 29
•  Comunicare directa cu bloggeri - 22 •  Twitter account - 24
•  Cont actualizat Twitter - 22 •  Blogger relations - 21
•  Cont actualizat YouTube - 18 •  Sponsor of industry events - 12
•  Proiecte speciale - 17 •  Customer care - 11
•  Site-uri UGC - 14 •  Blogs for campaigns - 9
•  Customer care / customer relationship - 14 •  Special projects - 9
•  Sponsor la evenimente - 13 •  User generated content -7
•  Campanie pe bloguri - 11 •  Wikipedia page - 8
•  Cont actualizat Wikipedia - 10 •  Flickr account - 6
•  Cont actualizat Flickr - 10 •  Viral movies - 3
•  Spoturi virale - 6 •  Social media newsroom - 1
•  Social media newsroom - 2 •  Pinterest - 1
•  Blog de produs - 1 •  Google plus - 1
•  Folosire QR Codes - 1 •  Developed a social network - 1

2010 2011

01. DEFINIREA OBIECTIVELOR

02. DEFINIREA AUDIENTEI

03. CANALE SI TACTICI

04. UNITATI DE MASURA

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Manafu prezentare sms cluj 2012

1. SOCIAL MEDIA SUMMIT CLUJ-NAPOCA, DEC 2012

3. CRISTIAN MANAFU •  Event Planner (Evensys) •  Consultant (The Connector) •  Social Media Trainer •  Blogger (Manafu.ro) •  Vodafone, BCR, Procter & Gamble, Petrom, Ursus, Mindshare, UK Embassy, The Group, European Commission, DC Communication, GMP PR, Gazeta Sporturilor, eMag, ANAT, DLA Piper Dinu, A&D Pharma, Dacia.

4. PIATA DE INTERNET DIN ROMANIA

5. 5.266.600

6. TOP INTERNET ROMANIA / ALEXA.COM 1. Google.ro 1. Facebook 2. Facebook.com 2. Google.ro 3. Google.com 3. YouTube 4. YouTube.com 4. Google.com 5. Yahoo.com 5. Yahoo.com 6. Blogger.com 6. Wikipedia 7. Wikipedia.com 7. WordPress.com 8. WordPress.com 8. Filelist 9. IMDb.com 9. eMAG.ro 10. Filelist.ro 10. vplay.ro 11. GSP.ro 11. IMDb.com 12. eMAG.ro 12. OKazii.ro 13. Twitter.com 13. NeoBux 14. OKazii.ro 14. Ziarul Gândul 2010 2012

7. STRATEGIA SOCIAL MEDIA

8. 01. DEFINIREA OBIECTIVELOR

9. OBIECTIVELE DE COMUNICARE IN SM

10. SOCIAL MEDIA MIX

11. 02. DEFINIREA AUDIENTEI

12. Cand sunt mai activi romanii pe Facebook?

13.

14. Cati utilizatori de Facebook sunt in Cluj?

15. •  218.120 clujeni

16. •  218.120 clujeni •  105.280 sunt barbati

17. •  218.120 clujeni •  105.280 sunt barbati •  17.880 sunt single

18. •  218.120 clujeni •  105.280 sunt barbati •  17.880 sunt single •  4.600 au facultate

19. •  218.120 clujeni •  105.280 sunt barbati •  17.880 sunt single •  4.600 au facultate •  1.520 la facultate

20. 03. CANALELE SI TACTICI

21. BEBO, DELICIOUS, DIASPORA*, FACEBOOK, FLICKR, FOURSQUARE, GOOGLE+, LINKEDIN, MEETUP, MYSPACE, NETLOG, NING, PINTEREST, PLAXO, PLURK, SO.CL, SOUNDCLOUD, STUMBLEUPON, TAGGED, TWITTER, XING, XT3, YAMMER, YOUTUBE…

22. TOP SOCIAL BRANDS 2012

23. TOP SOCIAL BRANDS IN CIFRE •  Pagina de Facebook - 48 •  Facebook page - 53 •  Campanie pe Facebook - 40 •  Facebook campaigns – 39 •  Blog de campanie - 19 •  Campaigns with bloggers – 31 •  Implicare bloggeri in campanie - 33 •  YouTube account - 29 •  Comunicare directa cu bloggeri - 22 •  Twitter account - 24 •  Cont actualizat Twitter - 22 •  Blogger relations - 21 •  Cont actualizat YouTube - 18 •  Sponsor of industry events - 12 •  Proiecte speciale - 17 •  Customer care - 11 •  Site-uri UGC - 14 •  Blogs for campaigns - 9 •  Customer care / customer relationship - 14 •  Special projects - 9 •  Sponsor la evenimente - 13 •  User generated content -7 •  Campanie pe bloguri - 11 •  Wikipedia page - 8 •  Cont actualizat Wikipedia - 10 •  Flickr account - 6 •  Cont actualizat Flickr - 10 •  Viral movies - 3 •  Spoturi virale - 6 •  Social media newsroom - 1 •  Social media newsroom - 2 •  Pinterest - 1 •  Blog de produs - 1 •  Google plus - 1 •  Folosire QR Codes - 1 •  Developed a social network - 1 2010 2011

24. 04. UNITATI DE MASURA

25. CE MASURAM?

26. EXEMPLU PRACTIC

27. 01. DEFINIREA OBIECTIVELOR 02. DEFINIREA AUDIENTEI 03. CANALE SI TACTICI 04. UNITATI DE MASURA

28. MULTUMESC