Convert your customers into brand advocates nad have them grow your business using the power of word of mouth marketing.
People trust recommendations from family and friends than they do traditional advertising and that is why referral marketing is a great strategy to grow your business.
Get more traffic, sales, and conversions using referral marketing.
Watch presentation to learn how referral marketing will grow your business.
The point of this practical guide is to show eCommerce businesses how they can grow by creating and managing referral program.
Do you remember the last purchase you made? Your decision was highly influenced by recommendations you got from friends and family. Why? According to Nielsen’s Global Trust In Advertising And Brand Messages, 84 percent of global respondents across 58 countries said recommendations from family and friends was their most trustworthy.
since consumers are sharing more online everyday you can tap into that
you can use the power of WOM and turn your customers into customer advocates and get them to spread word about your business on your behalf across digital channels and social channels
a referral program amplifies awareness, drives high-value new sales, and gives insight into customer bases and advocates
you need to understand what a referral marketing program is and referral marketing process
create offer, promote the referral program, make it easy for advocates to refer, personalize the friend experience, keep the referral program top of mind, monitor and optimize the referral program
provide 2 to 4 sharing channels
email, PURL, Facebook, Google+, Twitter
to get the best results you need to test and optimize your referral program constantly
you should test the offer, promotional placements, copy, default sharing messages,
you can use your referral program analytics from OSI Affiliate Software
create an offer
give your customers a reason to share with their friends (discounts, points, free goods, gift cards)
give friend coupon, a percentage off, free month
test and optimize your offers to find the best combination of customer offer and friend rewards
have a clear call to action highlighting why customers should participate and what’s in it for their friends
the more customers see your referral program the more they will become advocates and share the program with their friends
promote your referral program across all your channels
websites(especially homepage), email promotions, social networks, after customers buy on the order confirmation page, purchase confirmation emails,
participation, number of advocates sharing, sharing rate, shares per advocate, total number of shares, clicks per share, number of friend clicks, friend conversion rate,
a successful referral program will increase your brand awareness, conversion rate, customer acquisition, revenue
For more detailed explanations on contenting marketing and other online marketing strategies you can use to grow your business, check out our website osiaffiliate.com
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