Analysis of reickett brands

6. CATEGORY PERFORMANCE

7. FABRIC CARE Market Position No.1 worldwide in Fabric Treatment and Water Softener categories. No.2 worldwide in Garment Care. Key Brands Calgon Vanish Spray ‘n’ Wash Woolite

9. SURFACE CARE Market Position No.1 worldwide in Surface Care with leading positions across the five product groups Key Brands Cillit Bang Lysol Dettol Harpic

11. DISH WASHING Market Position No.1 worldwide in Automatic Dishwashing Key Brand Finish

13. HOME CARE Market Share No.2 worldwide in Air Care, Pest Control and Shoe Care Key Brands Airwick Mortein

15. HEALTH CARE Market Position Nurofen and Gaviscon are leading Analgesic and Gastro-Intestinal brands in Europe and Australia. Strepsils is No.1 in Sore Throat globally. Mucinex is the No. 1 cough brand in the US. Key Brands Strepsils Mucinex Nurofen Gaviscon

17. PERSONAL CARE Market Position Dettol is the No.1 worldwide brand in Antiseptics. Veet is the No.1 depilatory brand worldwide. Clearasil is the No.1 brand in Europe across all markets it plays in. Key Brands Veet Dettol Clearsil

19. FOOD Market Position French’s is the No.1 brand of mustard in the world, with over 30% of the North American market. Frank’s RedHot Sauce is the region’s No.1 hot sauce. Cattlemen’s Barbecue Sauce is the No.1 barbecue sauce in Foodservice

21. COMPETITORS Procter and Gamble Unilever Henkel S C johnson Johnson & Johnson

22. Procter & Gamble Co. is a American multinational corporation headquartered in Downtown Cincinnati,Ohiothat manufactures a wide range of consumer goods. 23 of P&G's brands have more than a billion dollars in net annual sales, and another 18 have sales between $500 million and $1 billion Net Revenue $78.9bn.

23. Unilever is an Anglo-Dutch multinational corporation that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products Unilever owns more than 400 brands Net Revenue is $52.77bn.

24. Henkel AG & Co. KGaA is an international company headquartered in Düsseldorf, Germany Present in 125 countries Net Revenue is $17.99bn.

25. S.C. Johnson & Son, Inc. previously known as S. C. Johnson Wax is a privately-held, global manufacturer of household cleaning supplies and other consumer chemicals based in Racine, Wisconsin It has operations in 72 countries and its brands are sold in over 110 Net revenue $ 8.75bn.

26. Johnson & Johnson is a global American pharmaceutical, medical devices and consumer packaged goods manufacturer founded in 1886 Its products are sold in over 175 countries Net revenue $61.9bn.

27. FABRIC CARE COMPETITORS IN DIFFERENT COUNTRIES RB’s CALGON SPRAY ‘N’ WASH WOOLITE

28. USA MIR (Henkel) TIDE( P & G) Cif (unilever) Clean up (clorox

29. Australia Oxiclean(Church & Dwight) Zout stain remover(dial co.) Tide (P&G) Shout Gel (s c johnson) Mr. clean

30. United Kingdom Clear spring Areil laundry detergent(P&G) Daz(P&G) Persil(Henkel) Surf(Unilever) Oxiclean(Church & Dwight)

31. Brazil Omo(unilever) Minereva Campeiro(Unilever) Ace, Bold & POP(P&G)

32. ARGENTINA Skip Daz(P& G) Elena Ariel(P&G) Tide(P&G)

33. Russia Mif(P &G) BIOLAN(nefis cosmetic) Dosia( RB) Persil(Henkel) Tide(P&G)

34. Africa Tide(P&G) OMO(Unilever) Elephant gold Persil detergent(Henkel)

35. Malaysia Zap Ariel(P&G) Tide(P&G)

36. INDIA Godrej ezee Rin(Unilever) Tide(P&G) Surf excel(Unilever) Henko stain champion(Henkel)

37. China Omo(Unilever) Golden spinning Tide(P&G) Oxy clean(Church & Dwight)

38. Growth in last few Year

39. Senior Management view on next 10 years We are always mindful of the maxim, “Past performance is not a reliable guide to future performance.” That is why we refuse to rest on our laurels; we know that consumers are always looking for new products that fit their needs and offer real value. It takes great focus to maintain the right to be consumers’ trusted partner in the home. That’s why we look at the past decade not to congratulate ourselves, but as inspiration for what we can achieve in the next ten years. Bart Becht (CEO)

40. Thank You Robin Bansal M100700049 MBA 1 robin.bansal89@gmail.co.in