How does one generate ideas for scalable startups such as Google, Facebook, and SnapChat? This presentation showcases the Universal Problem Solving (UPS) Canvas which can be used to start generating, presenting, and managing ideas for scalable startups. The core message of the presentation is that "scalable ideas" are best generated by starting with a big "Problem To Be Solved (PTBS)." http://goo.gl/UXM5eT

1. DRAMATIC
STORY
CANVAS
for
Genera5ng,
Presen5ng,
and
Managing
Scalable
Startup
Ideas
Source:
Content
in
Problem
Space
is
largely
based
on
Marc
Barro’s
ar:cle,
“Genera:ng
Startup
Ideas.”
hBp://goo.gl/pYcH3E
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hKp://businessmodels.ning.com
&
hKp://twiKer.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
Solu5on
Gain:
(Un)Known
Business
Model
Business
Model
Job
To
Get
Done/Experience
(Strategy/Tac6cs/Execu6on)
CHALLENGE
(PROBLEM
Space)
DIAGNOSIS
(METHOD
Space)
POLICY
(SOLUTION
Space)
q Discover
a
problem
with
tasks
(jobs)
and/or
many
people
in
areas
of
passion:
work/home/outdoors/web
q Discover
pain
or
trade-­‐off
in
cus-­‐
tomer
journey
(day
in
customer
life)
q Find
a
rapidly
growing
niche/sector
q Disrupt
a
leader
in
the
Red
Ocean
q Surf
big
P.E.S.T.L.I.E.D.
wave/trend
ACTION
PLAN
(IMPLEMENTATION
Space)
–
TO
DO
Before
AOer
Strategic
Problem
Solving
Targets
(Metrics)
Execu5on
Universal
Problem
Solving
(UPS)
Canvas

2. DRAMATIC
STORY
CANVAS
for
Genera5ng,
Presen5ng,
and
Managing
Problem
To
Be
Solved
(PTBS)
Holis:cally
Document,
Present,
and
Manage
Organiza:onal
Success
(Failure)
in
Business
and
Life
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hKp://businessmodels.ning.com
&
hKp://twiKer.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
Solu5on
Gain:
(Un)Known
Business
Model
Business
Model
Job
To
Get
Done/Experience
(Strategy/Tac6cs/Execu6on)
CHALLENGE
(PROBLEM
Space)
DIAGNOSIS
(METHOD
Space)
POLICY
(SOLUTION
Space)
ACTION
PLAN
(IMPLEMENTATION
Space)
–
TO
DO
Before
AOer
Strategic
Problem
Solving
Targets
(Metrics)
Execu5on
Universal
Problem
Solving
(UPS)
Canvas

3. Example

4. GOOGLE’S
DRAMATIC
STORY
CANVAS
for
Problem
To
Be
Solved
(PTBS)
in
Search
Engines
(1998)
Holis:cally
Document,
Present,
and
Manage
Organiza:onal
Success
(Failure)
in
Business
and
Life
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hKp://businessmodels.ning.com
&
hKp://twiKer.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
Solu5on
Gain:
(Un)Known
Business
Model
Business
Model
Job
To
Get
Done/Experience
(Strategy/Tac6cs/Execu6on)
CHALLENGE
(PROBLEM
Space)
DIAGNOSIS
(METHOD
Space)
POLICY
(SOLUTION
Space)
Problem
To
Be
Solved
(PTBS)
in
Red
Ocean
Industry
of
Search
Engine
q List
of
search
results
is
not
very
relevant
to
searcher’s
needs
q Interface
of
search
engine
is
cluTered
especially
with
ads
q Ads
are
not
directly
linked
to
search
words
ACTION
PLAN
(IMPLEMENTATION
Space)
–
TO
DO
Before
AOer
Strategic
Problem
Solving
Targets
(Metrics)
Execu5on
Universal
Problem
Solving
(UPS)
Canvas
Rapidly
obtain
relevant
informa5on
from
search/enquiry

5. DRAMATIC
STORY
CANVAS
for
Formula5ng
and
Execu5ng
“Good
Strategy”
Holis:cally
Document,
Present,
and
Manage
Organiza:onal
Success
(Failure)
in
Business
and
Life
#4ROD.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hKp://businessmodels.ning.com
&
hKp://twiKer.com/RodKuhnKing
Problem
Pain:
(Un)Known
RED
OCEAN
BLUE
OCEAN
Solu5on
Gain:
(Un)Known
Business
Model
Business
Model
Job
To
Get
Done/Experience
(Strategy/Tac6cs/Execu6on)
CHALLENGE:
Short/Medium/Long-­‐term
(Problems:
Constraints/Obstacles)
DIAGNOSIS:
Holis5c
Business
Model
(Causes/Insights:
Ext./Int.
Resources)
POLICY
(Solu6ons:
Goals/Objec6ves/Strategy)
q C:
Collect
info
(on
business
model)
q D:
Define
customer
challenge,
pain,
unacceptable
trade-­‐off,
conflict,
or
Minimum
Viable
Problem
(MVP)
q M:
Measure
challenge,
pain,
trade-­‐off,
conflict,
or
problem
q A:
Analyze,
qualita6vely
and
quan6ta6vely,
core
(80/20)
causes
or
simulate
business
model
drivers
especially
at
level
of
system,
environment,
and
supersystem;
use
analogies,
if
necessary
q G:
Generate
disrup6ve
ideas
and
select
best
alterna6ve
(MAXIMIZE
VALUE
OR
HAPPINESS:
Minimize
Cost,
Pain,
and/or
Waste;
Minimize
Weaknesses
and
Threats
Maximize
Revenue,
Delight,
Benefit
and/or
Differen:a:on;
Maximize
Strengths
&
Opportuni.)
ACTION
PLAN
(TO
DO)
-­‐
Core
Tac6cs/Coherent
Ac6ons:
Do-­‐Measure-­‐Learn
(DML)
Cycle
q E:
Eliminate
–
Waste
(Defects)
q R:
Reduce
–
Cost
(Pain),
e.g.,
size/cost;
complexity;
inaccessibility
(inconvenience);
:me
(delay)
q I:
Increase
–
Revenue
(Delight),
e.g.,
func:onality/performance;
quality;
status
(brand);
customiza:on/interac:on
q C:
Create
–
Differen6a6on
(Awesome
Customer
Experience)
Before
AOer
“Good
Strategy”
Canvas:
9
Steps
of
Problem-­‐Based
Strategy
(CDMAG-­‐ERIC)
Strategic
Problem
Solving
Execu5on
Targets
(Metrics)