2. What is The Onion Route?
The Onion Route-
One region, two nationalities, three cultures.
The Onion Route is a network of entrepreneurs based
along the shore of Lake Peipus who aim at introducing,
preserving the variety, and providing experience tourism
in the mystical and multicultural region where they live.
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4. Who are we?
• Local people, who love Lake Peipus region
• Network was established in 2009 in October
• Today 21 members (museums, guest houses,
restaurants, church, local handicraft
producers, onion growers, water-tourism
services, leisure activities, transport company)
• New potential members from the region
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19. Our goals
• To introduce this mystical and multicultural
region to domestic and foreign tourists
• To offer great experiences through the
network cooperation
• To love the region
• To involve local people
• To maintain the diversity of the region
• To offer quality products and services
20. Our strenghts
• Our people
• Lake Peipus
• Three cultures and their heritage:
Russian Old-Believers, Estonian peasant culture, Baltic
German heritage
• Local resources- onions, fish, cranberries
• Ecological food
• Crazy ideas- water-reed island and harbour, Onion
Chopping and Cranberry Picking World
Championships
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34. How to attract the members of a community not used
to hosting guests to cooperate in providing
tourism services?
• Leadership
• Trust between members and leaders
• Support- community members must feel that
you are there for them
• Consistency
• Involvment- let’s do together.
Together we are more effective!
35. How to attract the members of a community not used
to hosting guests to cooperate in providing
tourism services?
• Roundtable workshops, study tours
• Have to know your neighbours’ services
• Together learning- service quality, product
development etc.
• Members’ satisfaction- word-of-mouth
advertising
• Money- investments from the members step
by step
36. How can the already existing values of the region be
combined with the new ones in order to create
a perfect tourist itinerary?
• Networking, co-operation
• Involvment- community members who
know the stories, the history, the tradidions
• Product development- packages, events
based on the local culture and traditions
• Can’t be afraid to try new things or even a
bit crazy ideas
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39. Welcome to the Onion Route!
• www.sibulatee.ee
• info@sibulatee.ee
• +372 5081232
(Triinu Akkermann)