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Experiential Branding: Creating Places Where People Want to Be

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Experiential Branding Challenges… Creating places where people want to be Clive Woodger
Who we are! • International strategic branding and design consultancy • We work in the retail, financial, real estate and corporate sectors
Place branding experience Creating places where people want to be Nation…Region…City…District…Address…Centre…Workplace…Home
Shopping Centres - creating a wow experience…again and again…
Transforming a sterile site into a first choice place to be Before we started…
Creating an exceptional place brand experience …and a first choice destination
Delivering the promise… The Kaleidoscope experience
Workplace experiences that engage…motivate…inspire …and enhance performance
Transformation of 5 identical, sterile office spaces… creating differentiated worlds • Group M: “natural harmony” • MEC: “active engagement” • Maxus: “colour & connectivity” • Mindshare: “imagination & technology” • Mediacom: “accent on collaboration”
Transforming the workplace experience After Strategic and operational advantage Before
Creating a differentiated experience
Developing the brand idea as an environment
Reflecting the values…originality, provocation and interaction
Experiential Branding: Creating Places Where People Want to Be

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