Web Site Marketing

Marketing Your Web Site How to draw visitors to your web site, and an introduction to Search Engine Optimization (SEO)

Drawing Clients to Your Site ,[object Object],[object Object],[object Object],[object Object]

Direct ,[object Object],[object Object]

Referring Site ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Search Engine ,[object Object],[object Object],[object Object]

Examples of PPC and Organic Search

Compare Methods ,[object Object],How Effective Technology Required Time for results % Effective Done By Cost $0 - $5,000 Direct Off-Line Marketing Low – medium Low 2 – 6 weeks 10% Owner 100% Low - medium Referring Sites Referring Sites Low – medium Medium 2 – 6 weeks 10% Owner 100% Low Search Engines PPC Medium - high Medium Immediate 10% Owner – with training Low Organic Search - SEO High Very High 3 – 6 months 70% Professional * *Owner Words High

Generating Web Traffic ,[object Object]

Search Engine Market Share (May 2011) United States: Google 84.58% Yahoo 8.13% Bing 5.38% Ask.com 0.79% Other 1.12%

What is Search Engine Optimization? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Page Rank ,[object Object],[object Object],[object Object],[object Object]

Web Site Best Practices for SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Select Target Keywords for SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Brainstorming SEO Words ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

KW Tools: SemRush.com For jasperengines.com:

KW Tools: WordTracker http://freekeywords.wordtracker.com

KW Tools: Google https://adwords.google.com/select/KeywordToolExternal

Optimize Pages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Building Links ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Track Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object]

SEO vs. PPC SEO (Organic search) Pay-Per-Click ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Should you do both?

PPC Issues ,[object Object],[object Object],[object Object],[object Object],[object Object]

Web Site Marketing

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