5. When to Consider Facebook Ads
When driving toward a measurable conversion – YES!
6. What Types of Ads Should I Run?
Facebook as a ton of different ways to
deliver and target ads on their platform.
You could deliver an infinite amount of ad
variations to iOS users, on iPhones only,
living in area code 02110, who are female,
accessing Facebook via wifi, who are
interested in Social Media For Nonprofits,
who have at least an undergraduate
education, and 26 are single.
Almost anything you put into your profile on
Facebook can be used to target advertising.
7. What Types of Ads Should I Run?
The key is be as specific as
possible.
These ads cost real money and
Facebook makes it very easy to
waste money.
Know who you are trying to target.
As you begin to build out the
targeting – Facebook will tell you
in real-time the estimated
audience size and how much it will
cost.
8. Things To Remember
• Different Pricing Models: CPC versus CPM
• 20% Rule
• Facebook doesn’t care you are a nonprofit.
9. Let’s Get Started!
• How many people have run Facebook ads
before?
• Success stories?
• Do you have a separate account to run them?
