Fundraising with Social Media
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Billions of dollars are donated online every year, and the numbers are growing by leaps and bounds. But how can your NGO maximize its social fundraising efforts? Get concrete tips and tools for establishing your presence and getting big donations in the door. Presented by Darian Rodriguez Heyman at the Social Media for Nonprofits- New Delhi conference on December 5, 2012.
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Fundraising with Social Media
- 1. fundraising With Social Media Darian Rodriguez Heyman @Dheyman #sm4np
- 2. Our Agenda • Why Social Fundraising? • How To Launch a Campaign
- 4. Why Social Fundraising? • People Give to People • The Most Powerful Form of Ask is a “Peer Ask” • Turn Your Donors Into Fundraisers
- 5. US Online Giving: $300B 13% 35-55% Growth
- 6. How To Launch a Campaign
- 7. How to Launch • Just Do It • Fail Fast, Fail Forward
- 8. Step 1: Pick a SMART Goal • Rs. 80,000 /- • By December 31, 2012 • NDES Playground • For 247 Youth
- 9. “People Don’t Give To You, They Give Through You”
- 10. Step 2: Map Donations to Impact • Think Incrementally
- 12. Step 3: Pick a Platform INGREDIENTS FOR ORGANIZING
- 13. Step 4: Upload Content Pick a short video Use Use pictures Personal with Keep text to Stories! human a minimum faces
- 14. Step 5: Make Your Contribute/Donate Button Shine • 3 Tweaks: Button, Levels, Impact
- 15. Step 6: Get Out of Your Own Way • 3-Click Rule
- 16. Step 7: Plan for Success • Editorial Calendar • Facebook 1+/Week • Twitter 1+/Day • P2P Asks Are Key • Seed the Tip Jar
- 17. Step 7: Plan for Success • Mornings: 8 – 9AM • Lunch: 12 – 1PM • End of Day: 4:30 – 6PM • Nights: 9:30 – 11PM • Weekends!
- 18. Step 8: Social Tips • ? Vs. . • Media: Photos, Vids • Tag Everyone! • Respond, Recognize & Retweet
- 19. Step 8: Social Tips Think 50/50
- 20. Step 9: Activate • Form a Social Media Marketing Committee • The Ask: 5 Minutes/Week
- 21. Step 10: Data Vs. Gut • Fail Fast, Fail Forward • A/B Splits
- 22. One Final Note: Celebrate! • Share Milestones Across All Channels • Document Impact • Declare Victory!
- 23. “People Don’t Give To You Because You Have Needs. They Give Because You Meet Needs”
- 24. Dhanyawad! Darian@SM4NP.org @dheyman