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Fundraising with Social Media

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Social Media for Nonprofits
Social Media for Nonprofits

Billions of dollars are donated online every year, and the numbers are growing by leaps and bounds. But how can your NGO maximize its social fundraising efforts? Get concrete tips and tools for establishing your presence and getting big donations in the door. Presented by Darian Rodriguez Heyman at the Social Media for Nonprofits- New Delhi conference on December 5, 2012.

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fundraising With Social Media Darian Rodriguez Heyman @Dheyman #sm4np
Our Agenda • Why Social Fundraising? • How To Launch a Campaign
Why Social Fundraising?
Why Social Fundraising? • People Give to People • The Most Powerful Form of Ask is a “Peer Ask” • Turn Your Donors Into Fundraisers
US Online Giving: $300B 13% 35-55% Growth
How To Launch a Campaign
How to Launch • Just Do It • Fail Fast, Fail Forward
Step 1: Pick a SMART Goal • Rs. 80,000 /- • By December 31, 2012 • NDES Playground • For 247 Youth
“People Don’t Give To You, They Give Through You”
Step 2: Map Donations to Impact • Think Incrementally
Step 3: Pick a Platform INGREDIENTS FOR ORGANIZING
Step 4: Upload Content Pick a short video Use Use pictures Personal with Keep text to Stories! human a minimum faces
Step 5: Make Your Contribute/Donate Button Shine • 3 Tweaks: Button, Levels, Impact
Step 6: Get Out of Your Own Way • 3-Click Rule
Step 7: Plan for Success • Editorial Calendar • Facebook 1+/Week • Twitter 1+/Day • P2P Asks Are Key • Seed the Tip Jar
Step 7: Plan for Success • Mornings: 8 – 9AM • Lunch: 12 – 1PM • End of Day: 4:30 – 6PM • Nights: 9:30 – 11PM • Weekends!
Step 8: Social Tips • ? Vs. . • Media: Photos, Vids • Tag Everyone! • Respond, Recognize & Retweet
Step 8: Social Tips Think 50/50
Step 9: Activate • Form a Social Media Marketing Committee • The Ask: 5 Minutes/Week
Step 10: Data Vs. Gut • Fail Fast, Fail Forward • A/B Splits
One Final Note: Celebrate! • Share Milestones Across All Channels • Document Impact • Declare Victory!
“People Don’t Give To You Because You Have Needs. They Give Because You Meet Needs”
Dhanyawad! Darian@SM4NP.org @dheyman

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