It's Not Too Late! 5 Steps to Close Out 2015 Strong with Year End Giving
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It’s almost Thanksgiving and that means people (read: your prospective donors!) are looking back on the year with gratitude and renewed feelings of generosity. If you haven’t had the time to put together a year-end giving campaign, guess what? It’s not too late to pull one off! Kate Rose went over a step-by-step look at the importance of year-end giving, advice for setting the right goal, tips on choosing a theme, and guidance to find ways (through social media) to have a successful fundraising campaign to close out 2015. Watch the webinar recording here: http://socialmedia4nonprofits.org/its-not-too-late-close-out-2015-strong-with-year-end-giving/
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It's Not Too Late! 5 Steps to Close Out 2015 Strong with Year End Giving
- 1. #sm4np SM4NP – Your Social Media Consultant to close out 2015 with strong 5 Steps Year End Giving
- 2. #sm4np @sm4nonprofits www.sm4np.org Educational Programs We build digital media capacity through our educational programs in thirteen cities in three countries. Our programs include: • One-day Conferences • Leadership Salons • Free Webinars (1st and 3rd Wednesdays) • Tweetchats (2nd and 4th Fridays)
- 3. #sm4np @sm4nonprofits www.sm4np.org Consulting Solutions Monthly Content Creation and Curation Community Building and Management Event Marketing Strategy & Event Storming Social Fundraising Campaigns Measurement We craft newsletters, blogposts, tweets, posts, graphics We grow the size of your digital community We help promote and capture the event with live-tweeting, blogging, and visual content We provide a simple strategy and associated collateral We set you up with an analytics dashboard
- 4. #sm4np SM4NP – Your Social Media Consultant to close out 2015 with strong 5 Steps Year End Giving
- 5. #sm4np SM4NP – Your Social Media Consultant
- 6. #sm4np SM4NP – Your Social Media Consultant
- 7. #sm4np @sm4nonprofits www.sm4np.org GOAL Provides participants with a clear outline to executing successful online year-end giving campaigns.
- 8. #sm4np @sm4nonprofits www.sm4np.org Learning Outcomes 01 02 03 Inform and educate about the value of annual giving Knowledge of/ willingness to test online practices in year-end giving efforts Learn to assess effectiveness of appeals and apply lessons for more powerful campaigns and appeals
- 9. #sm4np @sm4nonprofits www.sm4np.org Who Should Tune-in • Long-time development professionals with new responsibilities in annual giving who would benefit from fresh • Newcomers and intermediate-level professionals in annual giving
- 10. #sm4np @sm4nonprofits www.sm4np.org Why Year-End Giving? Key time to fundraise for three reasons: 01 02 03 Donors in a generous mood Looking to make tax- deductible donations Donations as gifts and online giving both on the rise
- 12. #sm4np @sm4nonprofits www.sm4np.org I. Step One: Set a Goal Meet with your team to define a measurable and achievable objective Decide on the metrics for the objective (likes, shares, dollars raised?)
- 13. #sm4np @sm4nonprofits www.sm4np.org Conversion Funnel & The Lie We All Tell Ourselves
- 15. #sm4np @sm4nonprofits www.sm4np.org II. Step Two: Choose a Message/Theme and Gather the Content Identify the most compelling stories in your organization that support what you are raising money towards Build your content calendar (images, quotes, blogposts, etc)
- 18. #sm4np @sm4nonprofits www.sm4np.org III. Step Three: Find Out Where Your Prospects Are Use data/surveys to find out which platforms are people engaging the most Clean up your lists, build lists of influencers/prospects TEST your online donation function (mobile, too!)
- 21. #sm4np @sm4nonprofits www.sm4np.org Test It IV. Step Four: Launch the Campaign and Make Adjustments Launch it Make adjustments Contact your supporters so they know the campaign is ON Give talking points/messaging to staff and volunteers Check-in with team (or leadership) and keep record of trends
- 25. #sm4np @sm4nonprofits www.sm4np.org V. Step Five: Analyze the Results > Report Out > Rinse and Repeat Thank each and every person who contributed (and not just donors!) Leverage Google Analytics, Facebook and Twitter insights to get a pulse on the campaign Report to your team about results and lessons learned
- 26. #sm4np @sm4nonprofits www.sm4np.org Tips and Tricks • Handwritten notes and long-term relationships • Be careful with crowd-funding • Publicity • Matching gifts CAMPAIGN
- 27. #sm4np @sm4nonprofits www.sm4np.org We’re Here to Help! Feeling stuck? We’ve been there and would be happy to talk to anyone after the webinar concludes.
- 28. #sm4np Questions
Notes de l'éditeur
- BUILDING BLOCKS Monthly Content Creation and Curation - In organizations that have a limited (or time-deficient) staff and budget, content creation often becomes an afterthought. We’re your dedicated content writers, publishing and curating consistently to keep up engagement. This takes many different forms, such as crafting newsletters, blogposts, tweets, posts, graphics, etc. Community Building and Management - We grow the size of your digital community with relevant followers, engaging with top influencers, segregating top industry influencers and cultivating relationships through a targeted multi-channel approach. Event Marketing Strategy & Event Storming - We currently produce conferences and leadership salons in 13 cities in three countries to sold out audiences, all from our SF Bay Area offices. For your events, we provide a comprehensive social media marketing strategy around event promotion leading up to, during, and after an event. Depending on the scope of our support, we include livetweeting, blogging, photojournalism, capturing instagram and YouTube content for luncheons, and donor events. We generate high quality content to be used throughout the year to further engage your community long after the event is done. Social Fundraising Campaigns - Want to participate in local giving days like SFGives or GivingTuesday? We provide a simple strategy and associated collateral to execute on the strategy in addition to staffing support on the day of the campaign to amplify the message and engage with supporters to rally them to your cause. Tweetchats - Tweetchats are a great way to build online community and maintain visibility in the digital sphere. We help design, launch and manage tweetchats so you can simply show up and engage on your Twitter party and leave the rest to us!