1. Rules of Social Engagement
KPIs, best practices & case studies
Social Media Club Casablanca
2. Why choose a platform ?
Collaboration
• Transpose your current validation process
• Notify and alert your team easily
• Manage permissions
Management & Localization
• Manage your localized applications
• Adapt your campaigns
• Geotarget your actions
Optimization
• Maximize your reach
• Optimize the engagement of your community
• Raise awareness and develop monetization
« I endorse the need for a tool like Tigerlily » Christian Hernandez, Director UK & Pan-Euro, Facebook
15. #1 Boost your edgerank
Add tags to your posts
See which topics perform
the most
1
Filter published posts by tags
2
3
16. #2 Optimize your social mix (Organic / Paid / Earned)
See what your reach is
made of
1
Optimize your earned
media
Compare campaigns
and iterate
2 3
17. #2 Optimize your social mix (Organic / Paid / Earned)
By the way, this is not
good !
But Ads got better
eventually
Though some more
content might have
helped boosting earned
media
21. #4 Create Social by design experiences
Spread user actions across
Newsfeed, Ticker and Timeline
Open GraphIntegrate social services
Mashup Facebook, Twitter, YouTube,
Instagram, Spotify, Klout, etc.
27. Introducing an in-store experience to let fans better experience the fragrance in real life.
Graphic Design by Dagobert
CACHAREL AMOR AMOR QR CODE COUPONS
28. Cacharel, in association with El Corte Inglès (spanish
stores), launched a campaign to let spanish fans
discover the “Amor Amor” fragrance. Thanks to the
Tigerlily “Coupons” solution, they could get an
exclusive offer via the official “Amor Amor” Facebook
page. After filling their personal details, fans received
a voucher by email including a customized QR Code.
A ROI-DRIVEN CAMPAIGN
Cacharel could track each user and identify these
new customers. A efficient way to convert fans
into clients.
CACHAREL OFFERS QR CODE COUPONS
29. CACHAREL OFFERS QR CODE COUPONS
LOCALIZATION
UNIQUE VISITORS
34,105
USERS
9,728
CONVERSION RATE
10%
NEW FANS
14,892
SPAIN