The document discusses considerations for businesses regarding Google+. It introduces the speakers and firm Big Red Rooster, which helps businesses. It outlines 6 basic considerations for Google+ including that it's one of many tools, the interface won't provide long-term advantage, and to evaluate it in the context of business objectives. It also discusses 2 macro trends of social sharing and convergence of offline and online. The major implication is that businesses should assess all tools to understand and serve converged users' needs.

1. Social Media Club Columbus Google+ and Beyond! August 16, 2011

2. Allow us to introduce ourselves… Big Red Rooster / @BRRooster is a multidimensional brand experience firm that creates the touchpoints, environments, products, and services of tomorrow.We're problem solvers. We're designers. We're researchers. We're architects. We're strategists. We're trusted business consultants who develop the environments, products, packages, and communications that impact consumer experiences. Marcie Merriman EVP, Strategy & Insights @MarcieMerriman Michael Stephenson Senior Strategist @stephenson207

3. Today’s Agenda: 6 Basic Considerations 2 Macro Trends 1 Major Implication

4. Basic Consideration #1: It’s bigger than just Google+ Today’s conversation is focused on Google+ and what it means for businesses, but at the end of the day, the implications can be said for any new tool that emerges in the marketplace.

5. Basic Consideration #2: No need to hit the panic button While the growth of Google+ is unprecedented, keep in mind this is just one of many tools at your disposal.

6. Basic Consideration #3: UI of Google+ ≠sustainable competitive advantage While the user interface of Google+ is much easier than other social networks, this is not a sustainable competitive advantage. Interestingly, Mark Zuckerberg is currently the most popular person on Google+!

7. Basic Consideration #4: Think in context of your overall business strategy In determining to add Google+, or any social media tool, to your Marketing Mix, think in the context of the overall business objectives and strategy. Does the demographic profile of Google+ users align with your target audience?

8. Basic Consideration #4: Think in context of your overall business strategy In determining to add Google+, or any social media tool, to your Marketing Mix, think in the context of the overall business objectives and strategy. Does Google+ provide value to your target audience?

9. Basic Consideration #4: Think in context of your overall business strategy In determining to add Google+, or any social media tool, to your Marketing Mix, think in the context of the overall business objectives and strategy. What’s the risk of waiting and becoming a late adopter into the Google+ arena?

10. Basic Consideration #4: Think in context of your overall business strategy In determining to add Google+, or any social media tool, to your Marketing Mix, think in the context of the overall business objectives and strategy. What’s the risk of being a first mover into the Google+ arena?

11. Basic Consideration #5: Understand how you can provide value Most businesses are crashing the Social Media party. If you do crash the party, think of what your target wants and add value to their experience.

12. Basic Consideration #6: Evaluate the impact on the overall journey Constantly assess the social media tools at your disposal to evaluate the strengths, opportunities, and threats they provide the user / customer / shopper in their overall journey and experience with your brand.

13. Today’s Agenda: 2 6 Basic Considerations Macro Trends 1 Major Implication

14. Macro Trend #1: Social Sharing: we live our lives out loud People check-in, tweet, “like”…essentially broadcast their personal information for the purpose of self-reflection, monitoring, and encouragement.

15. Macro Trend #2: Mass Convergence: offline and online are now one Devices are becoming connected, wallets are becoming digitized, and our social graph is becoming aggregated.

16. Today’s Agenda: 1 6 Basic Considerations 2 Macro Trends 1 Major Implication

17. Major Implication of Google+: How do you meet the needs of the converged? Continue to thoroughly assess all tools at your disposal to better understand and serve the needs of the converged user / customer / shopper.

18. #ThankYou For questions, please contact: Marcie Merriman / @marciemerrimanEVP, Strategy & Insights614-255-0200 tel614-325-9292 cellmmerriman@bigredrooster.com Michael Stephenson / @stephenson207Senior Strategist614-255-0200 tel614-255-0135 direct mstephenson@bigredrooster.com BIG RED ROOSTER / @BRRooster 121 Thurman Avenue Columbus, OH 43206 www.bigredrooster.com