Personal Information
Entreprise/Lieu de travail
Glasgow, United Kingdom United Kingdom
Profession
Digital Behavioural Scientist: Adding People Science to Digital Data for Stronger Marketing Intelligence
Site Web
www.thescienceofdigitalbehaviour.com
À propos
Dr Jillian Ney is the UK’s first Dr of Social Media and a Digital Behavioural Scientist. She helps businesses to understand what’s driving customer behaviour by applying people science to digital data.
Finding hacks in social tools and digital data is Dr Jillian’s speciality. She firmly believes that there is more to digital data than what the current tools and analytical approaches provide. Dr Jillian has spent her career working to overcome these limitations to add a layer of behavioural science in the analysis and interpretation of digital data – this additional layer of insight consistently provides superior marketing intelligence for her clients.
She believes that the next revol...
Mots-clés
data analytics
social media research
social media intelligence
social media marketing
influencer marketing
second screening
context
behavioural marketing
behavioural economics
social media
data mining
Tout plus
Présentations
(2)J’aime
(4)How Emotions Drive Customer Experience Webinar
Gavin McMahon
•
il y a 9 ans
Nathalie Nahai - The secret psychology behind persuasive content
Nathalie Nahai
•
il y a 10 ans
Social, Digital & Mobile Around The World (January 2014)
We Are Social Singapore
•
il y a 10 ans
Measuring the Influence of Social Media
Brian Cavoli
•
il y a 15 ans
Personal Information
Entreprise/Lieu de travail
Glasgow, United Kingdom United Kingdom
Profession
Digital Behavioural Scientist: Adding People Science to Digital Data for Stronger Marketing Intelligence
Site Web
www.thescienceofdigitalbehaviour.com
À propos
Dr Jillian Ney is the UK’s first Dr of Social Media and a Digital Behavioural Scientist. She helps businesses to understand what’s driving customer behaviour by applying people science to digital data.
Finding hacks in social tools and digital data is Dr Jillian’s speciality. She firmly believes that there is more to digital data than what the current tools and analytical approaches provide. Dr Jillian has spent her career working to overcome these limitations to add a layer of behavioural science in the analysis and interpretation of digital data – this additional layer of insight consistently provides superior marketing intelligence for her clients.
She believes that the next revol...
Mots-clés
data analytics
social media research
social media intelligence
social media marketing
influencer marketing
second screening
context
behavioural marketing
behavioural economics
social media
data mining
Tout plus