Dr Jillian Ney

Glasgow, United Kingdom United Kingdom

Digital Behavioural Scientist: Adding People Science to Digital Data for Stronger Marketing Intelligence

Dr Jillian Ney is the UK’s first Dr of Social Media and a Digital Behavioural Scientist. She helps businesses to understand what’s driving customer behaviour by applying people science to digital data. Finding hacks in social tools and digital data is Dr Jillian’s speciality. She firmly believes that there is more to digital data than what the current tools and analytical approaches provide. Dr Jillian has spent her career working to overcome these limitations to add a layer of behavioural science in the analysis and interpretation of digital data – this additional layer of insight consistently provides superior marketing intelligence for her clients. She believes that the next revol...