SlideShare une entreprise Scribd logo
1  sur  34
Télécharger pour lire hors ligne
Waves of Change: How Mobile
                 has Transformed Marketing
                          J. Ramphis Castro Planadeball, P.E.,J.D.



                    It ’s worse th a n you th in k !




Wednesday, May 16, 2012
Today’s Agenda


                    Mobile Internet in Puerto Rico

                    Trends in Mobile Adoption: Why should I care?

                    Do’s and Don’ts in Mobile Strategy

                    Advanced Marketing Techniques on Mobile




Wednesday, May 16, 2012
Wednesday, May 16, 2012
Wednesday, May 16, 2012
First, some data on Internet
                    Usage in Puerto Rico




Wednesday, May 16, 2012
Let’s dig deeper...




Wednesday, May 16, 2012
Wednesday, May 16, 2012
It won’t change anytime soon...




Wednesday, May 16, 2012
Wednesday, May 16, 2012
Meanwhile, on mobile....




Wednesday, May 16, 2012
Wednesday, May 16, 2012
Why is this relevant?




Wednesday, May 16, 2012
Wednesday, May 16, 2012
Wednesday, May 16, 2012
Wednesday, May 16, 2012
Wednesday, May 16, 2012
Wednesday, May 16, 2012
Wednesday, May 16, 2012
Wednesday, May 16, 2012
Wednesday, May 16, 2012
Wednesday, May 16, 2012
Wednesday, May 16, 2012
Wednesday, May 16, 2012
Wednesday, May 16, 2012
Wednesday, May 16, 2012
Wednesday, May 16, 2012
Wednesday, May 16, 2012
Wednesday, May 16, 2012
Where do we go from
                                 here?



Wednesday, May 16, 2012
Some Do’s and Don’ts

                    Respect your
                    customers

                    Always ask
                    permission

                    Live by your analytics

                    Be as targeted and
                    specific as possible


Wednesday, May 16, 2012
Don’ts


                    Send unsolicited or
                    irrelevant push
                    notifications or SMS
                    (know your audience)




Wednesday, May 16, 2012
Cutting-edge Mobile
                              Marketing




Wednesday, May 16, 2012
Best way to build
                            competency?




Wednesday, May 16, 2012
@jramphis




Wednesday, May 16, 2012

Contenu connexe

En vedette

Diminishing marginal returns
Diminishing marginal returnsDiminishing marginal returns
Diminishing marginal returnsTravis Klein
 
International trade
International tradeInternational trade
International tradeTravis Klein
 
Other elasticities
Other elasticitiesOther elasticities
Other elasticitiesTravis Klein
 
Mon tues supply curves
Mon tues supply curvesMon tues supply curves
Mon tues supply curvesTravis Klein
 
Smartphone & Embedded Connectivity Vehicle Integration 2014 - Embedded System...
Smartphone & Embedded Connectivity Vehicle Integration 2014 - Embedded System...Smartphone & Embedded Connectivity Vehicle Integration 2014 - Embedded System...
Smartphone & Embedded Connectivity Vehicle Integration 2014 - Embedded System...louisegosling
 
Beliefs men have_about_women
Beliefs men have_about_womenBeliefs men have_about_women
Beliefs men have_about_womenChandan Dubey
 
Econ questions from students
Econ questions from studentsEcon questions from students
Econ questions from studentsTravis Klein
 
Highlights from the EMC & VMware CIO Summit | LAS VEGAS, held at EMC World 2013
Highlights from the EMC & VMware CIO Summit | LAS VEGAS, held at EMC World 2013Highlights from the EMC & VMware CIO Summit | LAS VEGAS, held at EMC World 2013
Highlights from the EMC & VMware CIO Summit | LAS VEGAS, held at EMC World 2013EMC
 
Presentazione andrea molza 24 05-12 definitiva
Presentazione andrea molza 24 05-12 definitivaPresentazione andrea molza 24 05-12 definitiva
Presentazione andrea molza 24 05-12 definitivaMarco Frullanti
 
Broadview Mortgage Long Beach - California Extra Credit Teacher Program
Broadview Mortgage Long Beach - California Extra Credit Teacher ProgramBroadview Mortgage Long Beach - California Extra Credit Teacher Program
Broadview Mortgage Long Beach - California Extra Credit Teacher ProgramBroadview Mortgage Long Beach
 
Business impact restrictions on cross border data
Business impact restrictions on cross border dataBusiness impact restrictions on cross border data
Business impact restrictions on cross border dataRene Summer
 
Trabajo Telenchana Cristian
Trabajo Telenchana CristianTrabajo Telenchana Cristian
Trabajo Telenchana CristianBlanqui Tocto
 
White Paper: EMC VNXe File Deduplication and Compression
White Paper: EMC VNXe File Deduplication and Compression   White Paper: EMC VNXe File Deduplication and Compression
White Paper: EMC VNXe File Deduplication and Compression EMC
 
Fashion & tecnologia
Fashion & tecnologiaFashion & tecnologia
Fashion & tecnologiaSara M
 

En vedette (17)

Diminishing marginal returns
Diminishing marginal returnsDiminishing marginal returns
Diminishing marginal returns
 
International trade
International tradeInternational trade
International trade
 
Other elasticities
Other elasticitiesOther elasticities
Other elasticities
 
Trabajo cristian 2
Trabajo cristian 2Trabajo cristian 2
Trabajo cristian 2
 
Mon tues supply curves
Mon tues supply curvesMon tues supply curves
Mon tues supply curves
 
Board presentation 11-11
Board presentation 11-11Board presentation 11-11
Board presentation 11-11
 
Smartphone & Embedded Connectivity Vehicle Integration 2014 - Embedded System...
Smartphone & Embedded Connectivity Vehicle Integration 2014 - Embedded System...Smartphone & Embedded Connectivity Vehicle Integration 2014 - Embedded System...
Smartphone & Embedded Connectivity Vehicle Integration 2014 - Embedded System...
 
Beliefs men have_about_women
Beliefs men have_about_womenBeliefs men have_about_women
Beliefs men have_about_women
 
Econ questions from students
Econ questions from studentsEcon questions from students
Econ questions from students
 
Highlights from the EMC & VMware CIO Summit | LAS VEGAS, held at EMC World 2013
Highlights from the EMC & VMware CIO Summit | LAS VEGAS, held at EMC World 2013Highlights from the EMC & VMware CIO Summit | LAS VEGAS, held at EMC World 2013
Highlights from the EMC & VMware CIO Summit | LAS VEGAS, held at EMC World 2013
 
Presentazione andrea molza 24 05-12 definitiva
Presentazione andrea molza 24 05-12 definitivaPresentazione andrea molza 24 05-12 definitiva
Presentazione andrea molza 24 05-12 definitiva
 
Broadview Mortgage Long Beach - California Extra Credit Teacher Program
Broadview Mortgage Long Beach - California Extra Credit Teacher ProgramBroadview Mortgage Long Beach - California Extra Credit Teacher Program
Broadview Mortgage Long Beach - California Extra Credit Teacher Program
 
Business impact restrictions on cross border data
Business impact restrictions on cross border dataBusiness impact restrictions on cross border data
Business impact restrictions on cross border data
 
Trabajo Telenchana Cristian
Trabajo Telenchana CristianTrabajo Telenchana Cristian
Trabajo Telenchana Cristian
 
White Paper: EMC VNXe File Deduplication and Compression
White Paper: EMC VNXe File Deduplication and Compression   White Paper: EMC VNXe File Deduplication and Compression
White Paper: EMC VNXe File Deduplication and Compression
 
Fashion & tecnologia
Fashion & tecnologiaFashion & tecnologia
Fashion & tecnologia
 
Sticky wages
Sticky wagesSticky wages
Sticky wages
 

Plus de SME Puerto Rico

Brian Sheehan | SME Marketing Summit
Brian Sheehan | SME Marketing SummitBrian Sheehan | SME Marketing Summit
Brian Sheehan | SME Marketing SummitSME Puerto Rico
 
Terrie Campbell | SME Marketing Summit
Terrie Campbell | SME Marketing SummitTerrie Campbell | SME Marketing Summit
Terrie Campbell | SME Marketing SummitSME Puerto Rico
 
Construcción de una Marca País por Eric Descombes, presidente de Y&R México
Construcción de una Marca País por Eric Descombes, presidente de Y&R MéxicoConstrucción de una Marca País por Eric Descombes, presidente de Y&R México
Construcción de una Marca País por Eric Descombes, presidente de Y&R MéxicoSME Puerto Rico
 
SME Power Lunch: Tendencias Digitales 2013
SME Power Lunch: Tendencias Digitales 2013SME Power Lunch: Tendencias Digitales 2013
SME Power Lunch: Tendencias Digitales 2013SME Puerto Rico
 
Highlights Marcas que Marcan 2012
Highlights Marcas que Marcan 2012Highlights Marcas que Marcan 2012
Highlights Marcas que Marcan 2012SME Puerto Rico
 
5 Major Shifts in Identifying & Activating Social Communities
5 Major Shifts in Identifying & Activating Social Communities5 Major Shifts in Identifying & Activating Social Communities
5 Major Shifts in Identifying & Activating Social CommunitiesSME Puerto Rico
 
Ojo periodístico en el manejo de las redes sociales
Ojo periodístico en el manejo de las redes socialesOjo periodístico en el manejo de las redes sociales
Ojo periodístico en el manejo de las redes socialesSME Puerto Rico
 
Presentación Jorge Quiroga para el SME Digital Forum 2012
Presentación Jorge Quiroga para el SME Digital Forum 2012Presentación Jorge Quiroga para el SME Digital Forum 2012
Presentación Jorge Quiroga para el SME Digital Forum 2012SME Puerto Rico
 
Presentación Social Media Insights
Presentación Social Media InsightsPresentación Social Media Insights
Presentación Social Media InsightsSME Puerto Rico
 
Hoja de inscripción 2012 SME Digital Forum
Hoja de inscripción 2012 SME Digital ForumHoja de inscripción 2012 SME Digital Forum
Hoja de inscripción 2012 SME Digital ForumSME Puerto Rico
 
Membresía y beneficios SME abril 2012
Membresía y beneficios SME abril 2012Membresía y beneficios SME abril 2012
Membresía y beneficios SME abril 2012SME Puerto Rico
 
SME Estudio Marcas que Marcan 2012
SME Estudio Marcas que Marcan 2012SME Estudio Marcas que Marcan 2012
SME Estudio Marcas que Marcan 2012SME Puerto Rico
 
Presentación Emilio Pardo AARP
Presentación Emilio Pardo AARPPresentación Emilio Pardo AARP
Presentación Emilio Pardo AARPSME Puerto Rico
 
Censo- Presentación Thomas L. Mesenbourg
Censo- Presentación Thomas L. MesenbourgCenso- Presentación Thomas L. Mesenbourg
Censo- Presentación Thomas L. MesenbourgSME Puerto Rico
 
Rob Horton- Social Responsibility
Rob Horton- Social ResponsibilityRob Horton- Social Responsibility
Rob Horton- Social ResponsibilitySME Puerto Rico
 
2012 SME Sales Boot Camp propuesta
2012 SME Sales Boot Camp propuesta2012 SME Sales Boot Camp propuesta
2012 SME Sales Boot Camp propuestaSME Puerto Rico
 
Membresía Y Beneficios SME 2011-12
Membresía Y  Beneficios  SME 2011-12Membresía Y  Beneficios  SME 2011-12
Membresía Y Beneficios SME 2011-12SME Puerto Rico
 
Membresia Y Beneficios S
Membresia Y  Beneficios  SMembresia Y  Beneficios  S
Membresia Y Beneficios SSME Puerto Rico
 

Plus de SME Puerto Rico (19)

Brian Sheehan | SME Marketing Summit
Brian Sheehan | SME Marketing SummitBrian Sheehan | SME Marketing Summit
Brian Sheehan | SME Marketing Summit
 
Terrie Campbell | SME Marketing Summit
Terrie Campbell | SME Marketing SummitTerrie Campbell | SME Marketing Summit
Terrie Campbell | SME Marketing Summit
 
Construcción de una Marca País por Eric Descombes, presidente de Y&R México
Construcción de una Marca País por Eric Descombes, presidente de Y&R MéxicoConstrucción de una Marca País por Eric Descombes, presidente de Y&R México
Construcción de una Marca País por Eric Descombes, presidente de Y&R México
 
SME Power Lunch: Tendencias Digitales 2013
SME Power Lunch: Tendencias Digitales 2013SME Power Lunch: Tendencias Digitales 2013
SME Power Lunch: Tendencias Digitales 2013
 
Highlights Marcas que Marcan 2012
Highlights Marcas que Marcan 2012Highlights Marcas que Marcan 2012
Highlights Marcas que Marcan 2012
 
5 Major Shifts in Identifying & Activating Social Communities
5 Major Shifts in Identifying & Activating Social Communities5 Major Shifts in Identifying & Activating Social Communities
5 Major Shifts in Identifying & Activating Social Communities
 
Ojo periodístico en el manejo de las redes sociales
Ojo periodístico en el manejo de las redes socialesOjo periodístico en el manejo de las redes sociales
Ojo periodístico en el manejo de las redes sociales
 
Presentación Jorge Quiroga para el SME Digital Forum 2012
Presentación Jorge Quiroga para el SME Digital Forum 2012Presentación Jorge Quiroga para el SME Digital Forum 2012
Presentación Jorge Quiroga para el SME Digital Forum 2012
 
Presentación Social Media Insights
Presentación Social Media InsightsPresentación Social Media Insights
Presentación Social Media Insights
 
Hoja de inscripción 2012 SME Digital Forum
Hoja de inscripción 2012 SME Digital ForumHoja de inscripción 2012 SME Digital Forum
Hoja de inscripción 2012 SME Digital Forum
 
2012 SME Digital Forum
2012 SME Digital Forum2012 SME Digital Forum
2012 SME Digital Forum
 
Membresía y beneficios SME abril 2012
Membresía y beneficios SME abril 2012Membresía y beneficios SME abril 2012
Membresía y beneficios SME abril 2012
 
SME Estudio Marcas que Marcan 2012
SME Estudio Marcas que Marcan 2012SME Estudio Marcas que Marcan 2012
SME Estudio Marcas que Marcan 2012
 
Presentación Emilio Pardo AARP
Presentación Emilio Pardo AARPPresentación Emilio Pardo AARP
Presentación Emilio Pardo AARP
 
Censo- Presentación Thomas L. Mesenbourg
Censo- Presentación Thomas L. MesenbourgCenso- Presentación Thomas L. Mesenbourg
Censo- Presentación Thomas L. Mesenbourg
 
Rob Horton- Social Responsibility
Rob Horton- Social ResponsibilityRob Horton- Social Responsibility
Rob Horton- Social Responsibility
 
2012 SME Sales Boot Camp propuesta
2012 SME Sales Boot Camp propuesta2012 SME Sales Boot Camp propuesta
2012 SME Sales Boot Camp propuesta
 
Membresía Y Beneficios SME 2011-12
Membresía Y  Beneficios  SME 2011-12Membresía Y  Beneficios  SME 2011-12
Membresía Y Beneficios SME 2011-12
 
Membresia Y Beneficios S
Membresia Y  Beneficios  SMembresia Y  Beneficios  S
Membresia Y Beneficios S
 

Dernier

Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfciinovamais
 
Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3JemimahLaneBuaron
 
9548086042 for call girls in Indira Nagar with room service
9548086042  for call girls in Indira Nagar  with room service9548086042  for call girls in Indira Nagar  with room service
9548086042 for call girls in Indira Nagar with room servicediscovermytutordmt
 
A Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformA Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformChameera Dedduwage
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfAdmir Softic
 
Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Celine George
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxheathfieldcps1
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingTechSoup
 
IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...
IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...
IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...PsychoTech Services
 
Measures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDMeasures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDThiyagu K
 
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdfBASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdfSoniaTolstoy
 
fourth grading exam for kindergarten in writing
fourth grading exam for kindergarten in writingfourth grading exam for kindergarten in writing
fourth grading exam for kindergarten in writingTeacherCyreneCayanan
 
Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104misteraugie
 
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxSOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxiammrhaywood
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfJayanti Pande
 
Class 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdfClass 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdfAyushMahapatra5
 
Sports & Fitness Value Added Course FY..
Sports & Fitness Value Added Course FY..Sports & Fitness Value Added Course FY..
Sports & Fitness Value Added Course FY..Disha Kariya
 

Dernier (20)

Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
 
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
Mattingly "AI & Prompt Design: Structured Data, Assistants, & RAG"
 
Mattingly "AI & Prompt Design: The Basics of Prompt Design"
Mattingly "AI & Prompt Design: The Basics of Prompt Design"Mattingly "AI & Prompt Design: The Basics of Prompt Design"
Mattingly "AI & Prompt Design: The Basics of Prompt Design"
 
Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3
 
9548086042 for call girls in Indira Nagar with room service
9548086042  for call girls in Indira Nagar  with room service9548086042  for call girls in Indira Nagar  with room service
9548086042 for call girls in Indira Nagar with room service
 
A Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformA Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy Reform
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
 
Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17Advanced Views - Calendar View in Odoo 17
Advanced Views - Calendar View in Odoo 17
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
 
IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...
IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...
IGNOU MSCCFT and PGDCFT Exam Question Pattern: MCFT003 Counselling and Family...
 
Measures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDMeasures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SD
 
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdfBASLIQ CURRENT LOOKBOOK  LOOKBOOK(1) (1).pdf
BASLIQ CURRENT LOOKBOOK LOOKBOOK(1) (1).pdf
 
fourth grading exam for kindergarten in writing
fourth grading exam for kindergarten in writingfourth grading exam for kindergarten in writing
fourth grading exam for kindergarten in writing
 
Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104
 
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptxSOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
SOCIAL AND HISTORICAL CONTEXT - LFTVD.pptx
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdf
 
Class 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdfClass 11th Physics NEET formula sheet pdf
Class 11th Physics NEET formula sheet pdf
 
Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1
 
Sports & Fitness Value Added Course FY..
Sports & Fitness Value Added Course FY..Sports & Fitness Value Added Course FY..
Sports & Fitness Value Added Course FY..
 

Presentación Waves of Change: How Mobile has Transformed Marketing