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Waves of Change: How Mobile
                 has Transformed Marketing
                          J. Ramphis Castro Planadeball, P.E.,J.D.



                    It ’s worse th a n you th in k !




Wednesday, May 16, 2012
Today’s Agenda


                    Mobile Internet in Puerto Rico

                    Trends in Mobile Adoption: Why should I care?

                    Do’s and Don’ts in Mobile Strategy

                    Advanced Marketing Techniques on Mobile




Wednesday, May 16, 2012
Wednesday, May 16, 2012
Wednesday, May 16, 2012
First, some data on Internet
                    Usage in Puerto Rico




Wednesday, May 16, 2012
Let’s dig deeper...




Wednesday, May 16, 2012
Wednesday, May 16, 2012
It won’t change anytime soon...




Wednesday, May 16, 2012
Wednesday, May 16, 2012
Meanwhile, on mobile....




Wednesday, May 16, 2012
Wednesday, May 16, 2012
Why is this relevant?




Wednesday, May 16, 2012
Wednesday, May 16, 2012
Wednesday, May 16, 2012
Wednesday, May 16, 2012
Wednesday, May 16, 2012
Wednesday, May 16, 2012
Wednesday, May 16, 2012
Wednesday, May 16, 2012
Wednesday, May 16, 2012
Wednesday, May 16, 2012
Wednesday, May 16, 2012
Wednesday, May 16, 2012
Wednesday, May 16, 2012
Wednesday, May 16, 2012
Wednesday, May 16, 2012
Wednesday, May 16, 2012
Wednesday, May 16, 2012
Where do we go from
                                 here?



Wednesday, May 16, 2012
Some Do’s and Don’ts

                    Respect your
                    customers

                    Always ask
                    permission

                    Live by your analytics

                    Be as targeted and
                    specific as possible


Wednesday, May 16, 2012
Don’ts


                    Send unsolicited or
                    irrelevant push
                    notifications or SMS
                    (know your audience)




Wednesday, May 16, 2012
Cutting-edge Mobile
                              Marketing




Wednesday, May 16, 2012
Best way to build
                            competency?




Wednesday, May 16, 2012
@jramphis




Wednesday, May 16, 2012

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Presentación Waves of Change: How Mobile has Transformed Marketing