The publishing value chain has been completely transformed by technology giving publishers new ways to manage the value chain, both domestically and internationally. Infrastructure is the key. The moving parts are complex and need to be managed carefully to maximize performance and opportunities.

1. People, Process & Technology
Redefining Your Publishing Value Chain
John Prabhu
VP, Solutions Architect
john.prabhu@spi-global.com

3. Mobile Technologies are a GROWTH ENGINE
© The Mobile Revolution, Jan 2015 (Boston Consulting Group)
(Small &
Medium
Enterprises)
$ 3.3 Trillion
Revenue in
2014

4. Publishing Value Chain

5. Think “Outside” the Books

6. Publishing Workflows
Artwork
Author
Manuscript
Print-
Edit/Content
Style
Copyedit/Proof
read
Typesetting
(InDesign/Quark/3
B2/XPP)
PDF for PrintPDF
QC/QA
Content &
Image
Extraction
Pre-
Edit/Content
Style
Transform
to XML
XML Edit XML Parser
QA
XML to HTML
HTML loaded
into
Online/Produ
ct
Online
QA
Release
Traditiona
l Print to
Digital
Author
Manuscript
Copyedit /
Proofread
Structured,
Semantics &
Design
Layout
Quality Audit
HTML5, XML,
EPUB
XML into
InDesign
Rich Media /
Widgets
Artwork Typesetting
PDF QA
Print PDF
Digital
First

7. Digital Publishing Interactivity Landscape
© InfoTrends 2015

8. Partners: Author, Edit, Publish & Distribute

9. Unified Approach: Content Structure / Schema
 EPUB
 Kindle
 DocBook
 DITA
 NLM
 NIMAS
 Section 508
 WCAG
 Common
Cartridge
 QTI
 SCORM
 LTI
 HTML5
 Flash Cards
 Audio
 Video
 Games
eBooks eLearning
InteractiveAccessibility
• Lead transformation to digital
• Enable global business
strategies
• Enable media-independent
publishing
• Support efficacy, analysis
and reporting
• Enable a “build-it-once”
approach for systems and
tools
• Drive efficiency and lower
costs

10. HTML5, Open Standard, Multi-Channel
© Pearson

11. Increase Personalization

12. CONTENT “CHUNKS”
• Key Topics / Learning Objectives per Chapters
• One main idea per paragraph
• Short Paragraph
• Short (or even one) Sentence, too!
• Present content in (un)numbered format
• Links to content chunks
• Interactive / Rich Media
TAG CONTENT CHUNKS SEMANTICALLY

13. Content “Chunks”
©IMDB

14. Chunk & Enrichment
© Wiley

15. “CHUNK” BENEFITS
• Allows for classification (metadata / taxonomy)
• Enables applications to better process the meaning
(topic) behind that content
• Interoperability and Responsive across Devices &
Platforms
• Enables personalization
• Able to store, edit & repurpose specific content
• Scalable, Flexible & Adaptable
• Measure & Produces desired learning outcome
Content Empowers Discovery, Engagement,
Learning & MONETIZATION!!!

16. Mobile Friendly / Responsive Design

17. UX is the Village, Disciplines are the People
© Ant Sanders
Visual Design
Content
Strategy
Front-end
Development
UX
Information
Architecture
Interaction
Design
User Research
& Usability

18. Augmented Reality
© Drafted Magazine & Blippar

19. Demystifying Digital Team Roles
The problem many organizations face today is not a
shortage of people—it is a shortage of KEY SKILLS
- Bersin by Deloitte

20. Design as a Discipline (STEAM, not STEM)
© Deloitte University Press, Tech Trends 2015
STEM
Occupations in
High demand:
2012 – 2022
projected growth

21. 21
INTEGRATED Approach

22. Content Flexibility
TEXT
Content
Modules
Design Custom Product
Integration /
Distribute
We’re not publishing
PAGES, but publishing
CONTENT as assets
which are then
organized by metadata
dynamically into Pages
John O’Donnovan, BBC & Publishers
Association

23. People, Process & Technology
Redefining Your Publishing Value Chain
John Prabhu
VP, Solutions Architect
john.prabhu@spi-global.com

24. People, Process and Technology: Redefining Your Publishing Value Chain
Nick Kemp - Global Head MSS Production, Macmillan Science and
Scholarly
18 February 2015

25. Nature was created in 1869 and Sir Robert Palgrave's Dictionary of Political
Economy published in 1894.
1
Macmillan started out publishing
books in 1843 when the company
was founded by two brothers,
Daniel and Alexander Macmillan,
from Scotland. They created
Nature journal in 1869 and
published Sir Robert Palgrave's
three volume Dictionary of Political
Economy 1894-9.

26. Creation of Nature Publishing
Group
saw growth in number of print
titles
2
The 1990s saw the launch of new, specialist sister journals to Nature. Starting with
Nature Genetics in 1992 followed by 15 more, such as Nature Photonics. To
accommodate this growth Nature Publishing Group was created in 1999 merging
Stockton Press, publisher of more specialist academic journals such as Oncogene,
with Macmillan Magazines Ltd, publisher of Nature and the new sister titles. In October
2000 the Nature Reviews journals were launched. These take a more field-based
perspective and appeal to a broader readership.

27. MTS, PTS and nature.com
3

28. Scientific American joins Nature Publishing Group

29. Nature Publishing Group target audience
5

30. Now MSE comprises a broad range of established and new brands
6

31. Explosion in open research content
7

32. databases, mobile, videos and
archives
8

33. Scientific Data
3

34. New products require transitioning to single ‘up stream’ content
structure
1
Text Books Magazines Research PapersJournals
<JATS>
<D4P> /<EDUPUB>
<Proprietary DTD> <Proprietary DTD> <Proprietary DTD> <Proprietary DTD>
<JATS>

35. Transformation of infrastructure, redefine skill sets and resources
1

36. Goals of Digital First program
3
• Scale rapidly
• Launch new products
• Increase manuscript volumes
• Save costs
• Do more with existing resources
• Generate additional revenue
• Reduce manual intervention and duplication of effort
• Speed and flexibility
• Publish content as soon as ready
• Discoverability
• Standardised systems and processes
• Publish content to new and existing channels
• Separate and recombine content
• Tag at a granular level.

37. Collaborate to build better
products
1

38. Online author proofing in XML
and PDF
3

39. Automated composition
3

40. Process maps and workflow
simulation
4
Scientific Data OA Hybrid Production Workflow
Publishing
Assistant
Author
WebProd
Editor/Prod
Editor/Prod
Controller
Vendor
(MPS)
SystemTimeline
MS accepted to Content Gateway Check
Manuscript
accepted
EJP
Export from
MTS
MS files and
author
metadata
deposited
on FTP
MS metadata file
ingested into
OPUS, MS record
created, doi
assigned,
received date
captured
Received to Setter - 1 day
Collects files
Creates PDF proof
and sends link to
Author, copies PC or
Mg Ed (depending on
journal), enters proof
to author date
manually in Opus
Setter to Proof Out - 3 days
Corrections?
Markup PDF
(electronic
or manual)
Email or fax
to PC
Y
Received
response,
enters date
proof or
correction
returned
(manually)?
N (almost never happens)
Enters
corrections,
updates
XML, PDF,
all other
files
Uploads
XML and
binary files
to content
gateway
Proof in to Upload - 2-3 daysProof Out to Proof In - 2 days
Content Gateway checks
for JATS validity and
schematron. Automated
request goes to vendor to
resupply
Requested time
Actual time
Manually
adds missing
metadata
into Opus
QC Text and
figures
synchronization
check
ISA-TAB tool
Pub date
entered
manually
12.13 Days
80% between 3 – 21 Days
4 Days
80% between 0 – 8.5 Days
6.75 Days
80% between 3 – 10 Days
Manually adds
missing metadata
into Opus (OA
type, online only
tables)
Automatically
directed to MPS

41. Define, Measure, Analyze,
Improve and Control
4

42. Measure process
improvements
4