1. Snapchat
Kyle Hayman
MKTG 338

2. Overview
• Snapchat is a new way to take pictures or
videos over your cellular device and send
them to friends or family at intervals of 1 to 10
seconds.
• Invitations contacts on Smartphone or by
connecting through other social networks

3. Unique
• The picture or video that is sent to other users
disappears forever after the view time has
been completed.
• Viewing period
– the recipient must maintain contact with the
device's touch screen
• Screenshot
• Impermanence

4. Historical Data
• Developed by Evan Spiegel and Robert
Murphy, Stanford University students.
• Logs over 400 million messages every day!
• Directed at 13 to 23 year olds Has a growing
40+ age group 80% of Snapchat users and
located in the U.S.

5. KPI
• “Best Friends”
– It tracks the top 3 friends you send and receive
snaps with and creates your “Best Friends” that
can be seen by all of your other friends.

6. Updates
• Up to 7 Top Friends
• My Story
• Visual filters
• Replay
– Once a day

7. Tips/Caution
• Screenshots
• Promotes risky behavior
– Be Careful!

8. Advertising
• Mobile Coupons
• New Follower Giveaways
• Preview New Product
• Behind the Scenes

9. Businesses Using Platform
• Karmaloop
• Taco Bell

10. Future Impact
• "Snapchat Stories” advertising on larger scale.
• Growing user base and trend-setting mode of
photo sharing, Snapchat isn't going to
disappear anytime soon.

11. Questions
• ??????