11. ...each with targets above and beyond
just growing ‘fan numbers’…….
• FAN NUMBERS
• EARNED MEDIA VALUE
• EPM (Engagement per thousand)
• PAID / EARNED MEDIA RATIO
‘What gets measured, gets done’
24. Key Learnings…..
• It takes time to get the
momentum going..
Countries are different
Cultures are different
Consumers are different
• You need to be in it for the long
term - 24/7/365
• You will make mistakes………and
you need to understand that that
is a GOOD thing
• End goal to drive W.O.M.
• Keep it SIMPLE!!