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Feed Overview July 25
- 2. Purpose To provide an overview of the feed product Outcome A common understanding of the feed product
- 3. Agenda What was the motivation? What are our objectives? What is the approach? What have we done so far? What are we doing now? What’s next?
- 4. What was the motivation? Provide a consistent user experience across all CBC short-form content Faster, more frequent delivery of new product features to the audience based on their needs Reduce operational costs Reduce the number of digital products that require regular maintenance Leverage new technology so our products are more performant
- 5. What are our objectives? 1. Evolvable user experience 2. Increase engagement 3. Increase retention 4. Increase reach 5. Increase revenue
- 6. What is the approach? Responsive redesign of all CBC websites (apps are not included) Consistent user experience Agile/Lean startup User tests Iterative development
- 8. What is the approach? Working in partnership with content areas and business units Regular check-ins for collaborative decision making and sharing of work in progress
- 10. What is the approach? Separating content from presentation
- 11. Stories Video Social Media Manage Content Distribute Deliver Experience The Feed Polopoly Ocelot MPX Content Aggregator Layer 7
- 12. What have we done so far? Collected data Analyzed audience behaviour Conducted tests Released beta sites for Arts and News using Polopoly presentation Gathered feedback to inform the Feed product Built an internal demo site for the feed (http://feed.cbc.ca/)
- 13. CBC Arts
- 14. CBC News
- 15. What are the most important things we’ve learned? Feedback forms Beta is clean, modern and readable Text size may be too big, especially for non-breaking headlines Some users find the beta site easy to navigate Some say it’s difficult to find News sections Requires a lot of scrolling Validation Board Density of the page Number of images displayed at the top of the page Ordering of links to drive engagement
- 16. Quick results from randomized test Approximately 7,800 users were sent to each site. Users entered either beta or current state from the Canada landing page Survey ran for approximately 1.5 hours over the ET lunch hour U Texas capped the survey at 485 users in each site. Beta Current Beta (survey) Current (survey)
- 17. What are we doing now? Ocelot development Gradual release to the public Content API development Demo site Navigation Testing Infrastructure setup for new development, QA and production environments
- 18. What’s next? Release plan/timing End of July hidden production release Post-Olympics gradual rollout to all content areas that are using Polopoly Deprecation of old web products when the audience shows us they are engaged with the new product Demonstrate how the feed can support other objectives: Cross-promotion Launching new verticals Ad products (Native, viewability, video)
Notes de l'éditeur
- Intro the team and the room. The feed is a concept we are using to describe the layout of content on the page
- Feed was originally one of the four pillars of the digital strategy. When we started it was just a product. Over time it has evolved to encompass strategies for data, revenue, content, community, distribution, etc. The feed product we are working on is now just one small part of that.
- Consistent from a brand and product perspective. Right now we have many disparate digital products. Historically there are about 4 years between redesigns because we have so many things we are trying to maintain at once. When we want to update a feature, like share tools, we have to update each desktop site and mobile site separately.
- Engagement - 3 pages per visit Retention - come back 3 times per week Reach - 18 million Canadians
- Agile software development is a set of principles for software development in which requirements and solutions evolve through collaboration between self-organizing, cross-functional teams. The Lean Startup provides a scientific approach to creating and managing startups and get a desired product to customers' hands faster.
- Agile software development is a set of principles for software development in which requirements and solutions evolve through collaboration between self-organizing, cross-functional teams. The Lean Startup provides a scientific approach to creating and managing startups and get a desired product to customers' hands faster.
- Example of collaboration
- Agile software development is a set of principles for software development in which requirements and solutions evolve through collaboration between self-organizing, cross-functional teams. The Lean Startup provides a scientific approach to creating and managing startups and get a desired product to customers' hands faster.
- Traffic patterns, referral behaviour, path flows, use of navigation through guerilla testing, A/B testing.
- Aggregate of audience feedback.
- Our focus so far has been on Homepage, Arts, News, Sports and Radio. Everything else will likely come later. We need to do more testing and research to see what the best audience experience would be.