Rural marketing faces several issues and challenges including high distribution costs, low incomes, and cultural differences. Key challenges are availability, affordability, and awareness due to the large, dispersed rural population and poor infrastructure. Successful rural marketing strategies include offering affordable small packs, different advertising methods like village fairs, and innovative demonstrations to build product awareness and acceptance. Understanding rural dynamics is important to take advantage of the large rural market opportunity.

1. ISSUES AND CHALLENGES RURAL MARKETING : BY : Sandeep Singh Rathore ( 1080 ) Marketing 1

8. Contd.. 7. Increased penetration of electronic media

12. 9. Highly dispersed and thinly populated markets 10. Social and cultural backwardness of the rural masses. 11. Low level of exposure to different product categories and product brands. 12. Cultural gap between urban based marketers and rural consumers. Contd.

14. Companies like H.U.L has made strong distribution Networks. To service remote villages stockiest use Rickshaws, carts and even boats in the back waters of Kerala.