This document discusses the rise of the "SoLoMo" phenomenon, which refers to the intersection of social, location and mobile technologies. It provides examples of how consumers are increasingly using social networks and sharing location data on mobile devices. The document also discusses how IBM is embracing SoLoMo by providing social and mobile access to resources and solutions for employees. It estimates that IBM has seen a 195% ROI from its investments in mobile technologies by increasing employee productivity and adoption rates. The document concludes with an invitation to a book signing event to learn more about IBM's approach to SoLoMo.

1. Mobility Panorama – Three
Headed Monster
Sandy Carter | VP, Social Business Evangelist
IBM Corporation

2. Mobile Three Headed Monster
Scenarios
SoLoMo Mobile Drivers
ROI
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3. SoLoMo
SoLoMo = Super Smart Consumer
Business is now the intersection SoLoMo
Social Location Mobile
So Lo Mo
http://www.flickr.com/photos/annemarlow/4107928811/ http://www.flickr.com/photos/tabor-roeder/5601654995/
www.flickr.com/photos/marc_smith/6231701213/
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4. Social Mobile – SoLoMo SoLoMo
Jennifer Van Grove – Mashable.com – Oct 2011 “Social Networking on Mobile Devices Skyrockets” Pew Center Research
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5. Social Mobile – SoLoMo SoLoMo
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6. SoLoMo meets Social Business at IBM SoLoMo
Expertise Location, Social GPS Location provides Access to “Role” based
File Sharing, Communities access to key IBM resources solutions via Mobile apps
Social Networking Location Mobile Access
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7. Mobile
Mobile Scenarios: 2011 IBM Trend
Business
Drivers
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8. Mobile
Mobile Scenarios: 2011 IBM Trend
Business
Drivers

9. ROI
ROI for Mobility
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10. ROI
ROI for Mobility
Holistic
Mobility
Environment
Employee
Beyond eMail
Satisfaction
Productivity Mobility Hard Dollar
Enhancements ROI Savings
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11. IBM Social Mobile ROI
Interactive access increases adoption
100k mobile devices in use at IBM
today
•65k Smartphones and Tablets
•35k Blackberry
IBM CIO Office study:
•Mobile access increases sales
productivity by 11 hours per
opportunity!
Estimated 3 year ROI of 195%
2015 goals:
•500k users
•80% of all enterprise capabilities
accessible from mobile devices
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12. Call to Action
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13. Bookstore Signing
1:00 pm PT
IBM Booth 201
Expo Hall A
Follow me @ sandy_carter Subscribe to my blog
http://twitter.com/sandy_carter http://socialmediasandy.wordpress.com/
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