1. IV'C)'7 i··ld . . --rf""'"f)
,00 .e- i c .--- Jct·
" . '(0 .7 'f>
.. ., . ) .o::f,,L
-r-",,L:)- . ,
_.r (J' I ..-)· -- [- , (t f- ·-ru ... t th ") C V/c 5:.-<f]
"
r<.,.;,c,:J0-D" . (e,6
SKYMALL, INC.
)CJ(" ,J-/"
)'' I
r·· -. r
j
FINANCIAL REPORTING PACKAGE
FOR THE MONTH ENDED MAY 31, 1993
1993 SkyMall, Inc. All Rights Reserved. CONFIDENTIAL AND PROPRIETARY INFORMATION June, 1993

2. OVERALL PROFIT AND LOSS
SkyMall was able to process a significant portion of the pending dropship
backlog in May, which propelled net sales to within 95% of plan, after being
held to under 80% of plan for the past three months (February - April) due to
slow processing of dropships.
Unfortunately, both direct costs and fixed costs have shown an
unfavorable upward trend,in both April and May, which has led to an operating
loss of over $400,000 for the month.
Direct costs increased in response to handling the catch-up of dropship
orders, and fixed costs were..over plan due to higher catalog expenses.
This leaves SkyMall with a $2.5 million operating loss year-to-date, which
is $1.4 million more than was planned. Reversing the trend of losses is critical
to cash flow, which has already been stretched. The key priorities of the
business at this point are: being in stock, accelerating dropship processing
speed, and rapidly billing and collecting ad allowances from vendors.
Copyright©> 1993 SkyMall, Inc. All Rights Reserved. CONFIDENTIAL AND PROPRIETARY INFORMATION June, 1993

3. Actual IPlan Indices Trends
'·•• DIRECT COSTS
-••••
....·····120 •. - - - FIXED COSTS
-----. --. --•• • • . . - I
.. ... ..,100 • ••• •• I
••••• NETSALES ,.••"
.. ......... ······ ..80
•• ............. ••••••• ••••......... ······ ..•••• ••••••• ••••••••• •••
January February March April May
Copyright© 1993 SkyMall, Inc. All Rights Reserved CONFIDENTIAL AND PROPRIETARY INFORMATION June, 1993

4. NET SALES
Net sales of $2.0 million were the highest all year, but fell 5o/o ($112,000)
short of planned levels. American and United were the strongest performing
airlines, primarily due to increased page count on American and successful
on-board discount promotions on United. Delta and USAir continued to be the
weakest carriers, although both showed big improvements compared to April.
The backlog of dropship orders was reduced dramatically, with Reliable
Home Office showing the most improvement among catalog vendors.
Hammacher Schlemmer alone has 60% of the remaining outstanding dropship
dollars, now totalling $700,000. Our target is $450,000.
Preliminary information on disappoints (lost sales due to being out of
stock) shows that a potential opportunity of at least 20o/o (and perhaps 35%)
may exist. While this measure is not consistently reliable enough to make
definitive conclusions, there is some evidence that suggests that simply being
in stock in Phoenix could deliver an incremental $400,000 in sales per month.
Copyright©> 1993 SkyMall, Inc. All Rights Reserved. CONFIDENTIAL AND PROPRIETARY INFORMATION June, 1993

5. 120
110
100
90
80
70
60
50
40
30
20
10
0
April & May Gross Sales Index to Plan by Airline
American
·····-··-··----·············-------·-·-····-·········-·····-I I
I
I
I
I
I
-·································
"Demand Miss"
Delta USAir United
"Supply Miss"
I
I
I
-------------------------------
Continental TWA Total
Copyright © 1993 SkyMall, Inc. All Rights Reserved CONFIDENTIAL AND PROPRIETARY INFORMATION May, 1993

6. SkyMall Fulfillment vs. Vendor Drop Ship Fulfillment
As of June 20, 1993
$400,000 _,,,...w .............-,,•.•., •.•, .•.,,..,._...............,......., .....w.w.,...-......-,,,.............,.............., .......•.w.············w.•.w••,•.•.,.................................................................................,..............................................,..................... ·••·••••·•·• .. •
$350,000 -+---+----+---+---+-----+---+----+----!---+---+-----+---+---+-----+---+---+-------;
$300,000
$250,000 I I I .A •m ; 1 ·;, ,"**<L I I I I f I
$200.000 r:;;2l;; ;t **I; :r
$150,000
$100,000
2121 2128 3n 3114 3/21 3128 4/4 4111 4/18 4/25 512 5/9 5/16 5/23 5/30 6/6 6/13 6/20
8 SkyMall Fulfilled Sales 8 Sent To Vendor For Fulfillment
Fulfilled Sales vs. Unfulfilled Sales
As of June 20, 1993
$600,000 -;········· .............................T...,................·.......-....-.·1·······...w.·.w.·.·····..................,.--...••......,.•...•·.·.·.···"···.....·"T·····•..............·.·.....................l.·.·...............................·...·.··r.................. w.·.·.···· •·••• · ···· ·,•,•,•.•.• ···· ...,...,.,.......·.·.·.w.•.•.·,•.·.· · •"•"•"•"-'·"'····· ..··.·.·.•,·,•,•-tN·'· •.•.,.,•,•,,., .•.·.···v······ ····••.•·.·.•.·.·····'""...,("•'•'"•''•''•'•'•' •.•.·.·,·.w.•,•.·.·
$500,000
$400,000
$300,000 -1--___j---1---+----l---+--+---+---+---+--+---i---t---r---r---r---i---
:::t.1 l ..I 1.1.1. t· P1'{:J2121 2128 3n 3114 3121 3128 4/4 4111 4/18 4/25 512 5/9 5/16 5/23 5/30 6/6 6/13 6/20
8 Fufilled Sales 8 Unfulfilled Sales

7. ---·-····-·--·.. ..-·-·········································-·····································································································-···-··········..······-······-·······························"·········································································
IVendor Performance to Target - Drop Ship Manifests
J outstanding Drop 24, 1993
' $21,750 :
'
'
$35,009 :
'
'
'
Bits & Pieces
Hammacher Schlemmer
JetCetera
Lillian Vernon
Reliable Home Office
Right Start
Stuart McGuire
SyberVision
$1,1
$1,1
)15
'
)39 :
'
'
'
'
$21,750 :
I
:$23,302
Ill $29,001
1$5.168
It$43,501 l
$34,352 :
'
''
'
'
Ii
'$29,001 :
$43,238 :
'
'
'
$422,833
$11Ei,002
' ' '
:al Dropship $
Team Up
I $11,600 1 To1
$749 j Tai ....·aet Outstanding Dropships $450,000
Upper Deck
Other
'
''
'
'
I!$36,251 i
,828 :
''
'
'
'
ii.mi
$92
'
'
$3,
,901
$0 $100,000 $200,000 $300,000
• Drop Ship Target IB Drop Ship Actual
$400,000 $500,000

8. GROSS MARGIN
Gross margin on merchandise fell to 47.3o/o, or 3.8 points below the
planned level of 50.1 %. Two main factors were the cause of this unfavorable
variance: the dropship backlog catch-up for discontinued catalog vendors
and the United on-board sales promotion.
Discontinued catalog vendors made up over $200,000 of the month's
gross sales, or 10%. Processing dropships in May that were from March and
April orders affected the mix of orders in May. The margins on these outgoing
vendors are well below the planned levels of 50%, as follows: Bloomingdales,
25%; Chef's, 20%-35%, The Nature Company, 35%, and Self Care, 40%. This
unfavorable mix impact accounted for approximately 2.0 points of the 3.8
point shortfall.
In the case of United, $200,000, or 10% of the month's sales were
connected to the 15% discount special offer when passengers ordered while
in flight. We received 5,600 Airfone calls on United alone in May. The
discounts reduced net sales by an incremental $30,000, which reduced the
overall weighted average gross margin for the month by approximately 1.0
point of the 3.8 point shortfall.
Copyright©> 1993 SkyMall, Inc. All Rights Reserved. CONFIDENTIAL AND PROPRIETARY INFORMATION June, 1993

9. Gross Margin Trends
PLAN
5001o I I I .......+........... "' .................I
.....
*
'* '*....
...
;18,.
......,.
45o/o I I .......""'* ..... I..... I
............
40°/o .. #
4
...
••fl>
•*
"'4...
....·r r
January February AprilMarch May
Copyright © 1993 SkyMall, Inc. All Rights Reserved CONFIDENTIAL AND PROPRIETARY INFORMATION June, 1993

10. FREIGHT-OUT MERCHANDISE
Freight Out Merchandise costs were $48,000 (36%) over plan, primarily
not being in stock in Phoenix, which caused shipping inefficiencies.
The dropship vendor program is based upon approximately 35%-40% of
the total sales quantities being fulfilled from the Phoenix warehouse. This
proportion is to fill multiple-cataloger orders, plus Jetcetera and American
Traveler. Only 60o/o-65% of orders were planned to be fulfilled by dropship
vendors, and these were to be single-cataloger orders only.
When items are out of stock in Phoenix this creates a backorder situation.
Backorders forced many multiple-cataloger orders to be split into several
single-cataloger orders, which were then dropshipped by the catalog vendor.
While we collect one $5.95 shipping and handling fee for a multiple-cataloger
order, many of these items actually had to be sent separately, which caused
two (or more) UPS charges per original order. This also negatively affected
the direct fulfillment costs, explained below.
Copyright <C> 1993 SkyMall, Inc. All Rights Reserved. CONFIDENTIAL AND PROPRIETARY INFORMATION June, 1993

11. Freight Out Costs as a Percent of Net Sales
[ACTUAL-
12o/o
9%
6%
3o/o
0%
Jan Feb Mar Apr May
Copyright© 1993 SkyMall, Inc. All Rights Reserved CONFIDENTIAL AND PROPRIETARY INFORMATION June, 1993

12. Shipping & Handling Fee Income
as a Pct of Net Sales
1 5 % - . - - - - - - - - - - - - - - - - - - - - - -
1 ACTUAL - PLAN - I
9%
6o/o
3%
0%
Jan Feb Mar Apr May
Copyright © 1993 SkyMall, Inc. All Rights Reserved CONFIDENTIAL AND PROPRIETARY INFORMATION June, 1993

13. DIRECT FULFILLMENT COSTS
Direct Order Taking and Direct Fulfillment Costs were over plan by more
than 33o/o, or $70,000. This was during a month when net sales were below
plan by 5%, which magnified these inefficiencies.
Higher costs for GTE Airfone contributed $50,000 of the plan miss,
primarily due to the United on-board promotion.
The catch-up in backlogged dropships also caused increased costs, as
items shipped increased 50% from last month to 43,000 items. Most of these
incremental labor costs are captured in the Direct Order Taking line element,
as the work done (for releasing dropships) by SkyMall's FAST Division is
primarily Customer Service (reconciling manifests and processing credit card
charges.)
Copyright©> 1993 SkyMall, Inc. All Rights Reserved. CONFIDENTIAL AND PROPRIETARY INFORMATION June, 1993

14. Direct Order Taking Costs as a Pct of Sales
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Direct Fulfillment Costs as a Pct of Sales
12%
10%
ifUAL
v' '-
............. /"
.........
8%
6%
4%
PLAN
2%
0%
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Copyright e 1993 SkyMall, Inc. AU Rights Reserved CONFIDENTIAL AND PROPRIETARY INFORMATION June, 1993

15. CATALOG COSTS
Catalog costs were 31o/o ($109,000) over plan, primarily due to the
incremental costs of the April reprint and sharply higher costs for the
American Traveler.
The April SkyMall catalog reprint upcharges had to be amortized over
only two months, which has made May's catalog expense the highest in the
company's history. The upcharges were incurred due to overtime and rush
charges necessitated with changing the Spring catalog from 12 catalog
vendors to only 8 when the margins were renegotiated from an average of 40
points to 50 points.
While the increase in margin was greater than the incremental catalog
costs incurred, the overtime/rush charges diminished the savings generated
by improving the gross margin on merchandise.
The American Traveler's higher cost is due to increased size, plus a
temporary change in cost-sharing with AMR leaves SkyMall with a greater
share of the ultimate catalog cost. AMR's Purchasing unit has taken over the
procurement process and costs for subsequent catalogs will be much lower.
Copyright©> 1993 SkyMall, Inc. All Rights Reserved. CONFIDENTIAL AND PROPRIETARY INFORMATION June, 1993

16. Catalog Costs Trend
I• ACTUAL • PLAN I
300
200
100
0
Jan Feb Mar Apr May
Copyright © 1993 SkyMall, Inc. All Rights Reserved CONFIDENTIAL AND PROPRIETARY INFORMATION June, 1993

17. %of Net
Actual Actual
NET SALES 1,971,226 100.0%
Cost of Goods Sold 1,088,288 55.2%
GROSS MARGIN 882,939 44.8%
DIRECT COSTS
Airline Commissions 169,072 8.6%
Credit Card Fees 45,614 2.3%
Net Shipping Costs/(Revenue) 7,762 0.4%
Order & Fulfillment 293,441 14.9%
Total Direct Costs 515,889 26.2%
CONTRIBUTION MARGIN 367,050 18.6%
FIXED COSTS
Catalog 456,992 23.2%
Labor & Benefits 175,340 8.9%
Facilities 37,099 1.9%
General & Administrative 110,160 5.6%
Total Fixed Costs 779,592 39.5%
Operating Profit/(Loss) (412,542) (20.9%)
Other (lncome)/Expense 79,722 4.0%
Net Profit/(Loss) (492,264) (25.0%)
Copyright SkyMall, Inc. All Rights Reserved
SKYMALL, INC.
TOP LINE PROFIT AND LOSS
1993 ACTUALS
May
Actual B/
%of Net (W)Than Act/Plan
Plan Plan Plan Index Actual
2,083,400 100.0% (112,174) 95 7,696,397
1,053,500 50.6% (34,788) 103 4,421,629
1,029,900 49.4% (146,961) 86 3,274,768
165,000 7.9% (4,072) 102 759,400
48,200 2.3% 2,586 95 199,221
(41,800) (2.0%) (49,562) NIM 84,458
222,700 10.7% (70,741) 132 1,190,987
394,100 18.9% (121,789) 131 2,234,066
635,700 30.5% (268,650) 58 1,040,702
348,500 16.7% (108,492) 131 2,093,295
146,600 7.0% (28,740) 120 789,674
42,900 2.1% 5,801 86 191,783
98,200 4.7% (11,960) 112 454,260
636,200 30.5% (143,392) 123 3,529,012
(400) (0.0%) (412,142) NIM (2,488,310)
79,900 3.8% 178 100 (1,210,431)
(80,200) (3.8%) (412,064) NIM (1,277,879)
CONFIDENTIAL AND PROPRIETARY INFORMATION
MayYTD
Actual B/
%of Net %ofNet (W) Than Act/Plan
Actual Plan Plan Plan Index
100.0% 8,968,600 100.0% (1,272,203) 86
57.5% 4,835,300 53.9% 413,671 91
42.5% 4,133,300 46.1% (858,532) 79
9.9% 821,200 9.2% 61,800 92
2.6% 206,100 2.3% 6,879 97
1.1% (177,200) (2.0%) (261,658) NIM
15.5% 1,112,300 12.4% (78,687) 107
29.0% 1,962,400 21.9% (271,666) 114
13.5% 2,171,000 24.2% (1,130,298) 48
27.2% 1,777,600 19.8% (315,695) 118
10.3% 721,000 8.0% (68,674) 110
2.5% 208,800 2.3% 17,017 92
5.9% 513,400 5.7% 59,140 88
45.9% 3,220,800 35.9% (308,212) 110
(32.3%) (1,050,000) (11.7%) (1,438,310) NIM
(15.7%) 343,000 3.8% 1,553,431 NIM
(16.6%) (1,393,000) (15.5%) 115,121 NIM
Tue Jun 22 1993

18. Full Dollar
"'of Net
1993Actual Adual
GroM Revenue•
Revenue 2,139,367 108.5%
Revenues 0 0.0%
Fulfillment Revenue 0 0.0%
Conclergct Revenue 35,931 1.8%
Revenue 0 0.0%
SMFO Revenue 2,388 0.1%
0 0.0%
Other Revenue 21,136 1.1%
Total Groee Revenuee 2,198,822 111.5%
Retume & Allowances
Retuma &Allowances 225,639 11.4%
Customer Bad Debts 1,957 0.1%
Total Returne & Allowance• 227,596 11.5%
Net Revenue• 1,971,226 100.0%
Coat of Goode Sold
Merchandise COGS 1,039,627 52.7%
COGS 28,281 1.4%
Fre.!9._ht In-Merchandise 17,481 0.9%
Fre_.!i_ht·Retums 2,899 0.1%
Total Coat of Goode Sold 1,088,288 56.2%
882,939 44.8%
Direct Coate
Airline Commissions 169,072 8.6%
Commlsslona 0 0.0%
Credit Csrd Discounts 45,614 2.3%
Fre.!i_ht Out-Merchandise 181,440 9.2%
Sh!PPing_&Handllng_Fees l173,67fu_ (8.8%)
Direct Order TaklnJl.Costs
Salarles-Order TakhJl. 56,599 2.9%
Emj>_Ben &Taxes • Dir. Order 13,240 0.7%
Telecomm. - Inbound 41,433 2.1%
Teleoomm. • Inbound Alrlone 56,413 2.9%
Outside Contractor Costs 11,025 0.6%
Total Direct Order TaklnJl.Costs 178,709 9.1%
Direct Fulfillment Costs
Salarles-Fulfillment 68,378 3.5%
Em..e_Ben &Taxes • Fulfillment 14,8n 0.8%
9,125 0.5%
Outside Contractor Costs 22,352 1.1%
Total Direct Fulfillment Costs 114,732 5.8%
Total Direct Coate 515,889 26.2%
Contribution Ma!'.l!n 367,050 18.6%
SKYMALL, INC. - CONSOLIDATED
PROFIT AND LOSS STATEMENT
FOR THE MONTH ENDED MAY 31, 1993
May
%of Nel Actual B/(W) Acl/Plan
1993 Plan Plan than Plan Index 1993 Actual
2,257,600 108.4% ]18,233.l 115 8,201,556
0 0.0% 0 NIM 0
0 0.0% 0 NIM 0
28,800 1.4% 7,131 125 121,725
0 0.0% 0 NIM 0
11,400 0.5% 19.012 21 34,3n
0 0.0% 0 NIM 0
26,800 1.3% (5,664) 7ll 171,661
2,324,600 111.8% 115 8,529,318
238,600 11.5% 12,961 115 826,420
2,700 0.1% 743 72 6,502
241,300 11.6% 13,704 94 832,921
2,083,400 100.0% J:l12,174 115 7,696,397
1,019,300 48.9% J?o,3i_tt 102 4,217,880
16,900 0.8% J:l 1,38!2_ 187 80,791
15,000 0.7% _(2,481) 117 85,682
2,400 0.1% 121 37,276
1,053,500 !50.8% {34,788) 103 4,421,629
1,029,900 49.4% ]146,961 86 3,274,768
165,000 7.11% J.4,072) 102 759,400
0 0.0% 0 NIM 0
48,200. 2.3% 2,586 ll5 199,221
133,400 6.4% _i48,04Qij 136 804,241
J:l75,200.l (8.4%) _i1,52!}j NIM J?19,783.l
80,000 3.8% 23,401 71 284,301
20,000 1.0% 6,760 86 67,048
25,500 1.2% 182 143,642
6,900 0.3% 818 116,421
0 0.0% NIM 38,287
132,500 8.4% (46,209) 135 649,700
56,800 2.7% 120 325,417
14,200 0.7% 105 75,479
6,000 0.3% J..3,125) 152 51,619
13,300 0.8% . 168 88,n2
90,200 4.3% 127 541,288
394,100 18.9% (121,789) 131 2,234,066
635,700 30.5% J:268,6SO) 58 1,040,702
A PRnPRIFTARV INFf'RUATlnt.t
MayYTD
"'of Net Actual B/(W) Acl/Plan
%of Net Actual 1993 Plan Plan than Plan Index
106.8% 9,744,800 108.7% }1,543,244 84
0.0% 0 0.0% 0 NIM
0.0% 0 0.0% 0 HIM
1.8% 120,800 1.3% 925 101
0.0% 0 0.0% 0 NIM
0.4% 73,600 0.8% 47
0.0% 0 0.0% 0 NIM
2.2% 70,600 0.8% 101,061 243
110.8% 10,009,800 111.8% 85
10.7% 1,029,500 11.5% 203,080 80
0.1% 11,700 0.1% 5,198 58
10.8% 1,041,200 11.8% 208,279 80
100.0% 8,968,600 100.0% 86
54.8% 4,686,600 52.3% 468,720 90
1.0% 72,900 0.8% (7,891 111
1.1% 65,600 0.7% 131
0.5% 10,200 0.1% J.27,07tlli 385
57.5% 4,835,300 53.9% 413,671 91
42.5% 4,133,300 46.1% 79
9.9% 821,200 9.2% 61,800 112
0.0% 0 0.0% 0 NIM
2.8% 206,100 2.3% 6,879 97
10.4% 622,600 6.9% J.181,64!1 129
(9.4%) __@9,800] (8.9%) l80,0!ZLJ NIM
3.7% 407,100 4.5% 122,799 70
0.9% 101,800 1.1% 34,752 86
1.9% 121,500 1.4% 118
1.5% 32,800 0.4% J_83,62!}j 355
0.5% 0 0.0% (38,2@: NIM
8.4% 663,100 7.4% 13,400 98
4.2% 283,800 3.2% 115
1.0% 71,000 0.8% 108
0.7% 45,700 0.5% 113
1.2% 48,700 0.5% 182
7.0% 449,200 5.0% 121
29.0% 1,962,300 21.9% (271,766) 114
13.5% 2,171,000 24.2% 48

19. Full Dollar
"'of Net
1993 Actual Actual
FixedEXDense•
Fixed cmk>GExpense•
Total Fixed Ex_.E!!)_ses 456,992 23.2%
Fixed People Expen-
Total Fixed PeopleEXPenses 175,340 8.9%
FacllHIH Expemn
Total Facilities Expenses 37,099 1;9%
Admlnlstnltlve Expense•
Total Administrative ExpenS&s 110,160 5.6%
Total Fixed Expense• 779,592 39.5%
I }412,542}" (20.9%)
Othetijncom;)iEii);ilH
Depreciation Expense 38,345 1.9%
Amortization Expense 17,844 0.9%
Interestexpense 24,333 1.2%
Interest Income 0 0.0%
Rental Income (0.0%)
Other 0 0.0%
Total Other (Jncome[/Expense 79,722 4.0%
Net ProfH/(Lo..) Before Texee (492,264) (25.0%)
Copyright C 1993 SkyMalt Inc. Alt Rights RllMrved
SKYMALL, INC.· CONSOLIDATED
PROFIT AND LOSS STATEMENT
FOR THE MONTH ENDED MAY 31, 1993
May
% of Net Actual B/(W) Ad/Plan
1993 Plan Plan than Plan Index 1993 Actual
348,500 16.7% (108,492) 131 2,093,295
146,600 7.0% (28,740 120 789,674
42,900 2.1% 5,801 86 191,783
98,200 4.7% (11,960). 112 454,260
636,100 30.5% (143,492) 123 3,529,012
(400) (0.0%) (412,142) i'VM (2,488,310)1
38,700 1.9% 355 99 187,946
18,000 0.9% 156 99 89,219
26,700 1.3% 2,367 91 36,611
0 0.0% 0 i'VM 2,642
j?,5oo} (0.2%) (2,100) i'VM (28,907)
0 0.0% 0 i'VM (1,497,942)
79,900 3.8% 178 100 (1,210,431)
(80,200) (3.8%) (412,064) i'VM (1,277,879)
CONFIOENTIAL & PROPRIETARY INFORMATION
MayYTD
%ofNet Actual B/(W) Acl/Pian
% of Net Actual 1993 Plan Plan than Plan Index
27.2% 1,777,600 19.8% (315,695 118
10.3% 721,000 8.0% 110
2.5% 208,800 2.3% 17,017 92
5.9% 513,400 5.7% 59,140 88
45.9% 3,221,000 35.9% (308,012) 110
(32.3%) J.1,050,000J. (11.7%) ]1,438,31Ql i'VM
2.4% 190,500 2.1% 2,554 99
1.2% 90,000 1.0% 781 99
0.5% 80,000 0.9% 43,389 '46
0.0% 0 0.0% ]2,642) i'VM
(0.4%) (17,5001 (0.2%) 11,407 i'VM
(19.5%) 0 0.0% 1,497,942 i'VM
(15.7%) 343,000 3.8% 1,553,431 i'VM
(16.6%) (1,393,000) (15.5%) 115,121 i'VM
Tue Jun 22 1993

20. Full Dollar
""'ol Nee
1993 Actual Actual
Fixed cata!OG ...
456,927 23.2""
Fees _ffi7,000 (2.9%)
Costs 41,667 2.1%
Fre.!9_ht 15,398 0.8%
Total Fixed Catai09: 456,992 23.2""
Fixed PeopleEXP8n-
Salaries.Clerical 0 0.0%
9,712 0.5%
Salaries-Merchandlsl!!e_ 13,990 0.7%
Salaries-MIS 14,196 0.7%
Salaries-Administrative 107,078 5.4%
Enlfl_Ben & Taxes • Fixed 29,778 1.5%
Search, Adv., & Reio. 322 0.0%
Tralnln_.9._& Development 264 0.0%
Total Fixed PeopleEXilenses 175,340 6.9%
Rental-Land & BulldllJ.9... 10,388 0.5%
4,235 0.2%
Utllllles 4,596 0.2""
& Malnt-Bulldlrlg_ 5,205 0.3%
& Malnt-1;9.ulpment 7,222 0.4%
Sacl!rity·Bulldln_.9._ 2,229 0.1%
Business Insurance 3,223 0.2""
Total Facllltles Expenses 37,099 1.9%
Admlnlatratlve
Advertising.& Marketlrlg 22,694 1.2""
& Accountln_.9._Fees 9,000 0.5%
Consulting & Outside Prof. Fees 10,698 0.5%
17,410 0.9%
& Com_puter 5,685 0.3%
OfflceEXPense 3,862 0.2""
Admln. Posta_ge & ;icpress 7,223 0.4%
Travel & Entertainment 16,885 0.9%
Division Advances 0 0.0%
lntercompanyEXPense 0 0.0%
OlherEXilense 16,703 0.8%
Total Administrative Expenses 110,160 5.6%
Total Fixed ExpenM9 779,592 39.5%
Copyrlghl 0 19113 SlcyMall Inc. All Alghta A9Mrved
SKYMALL, INC. - CONSOLIDATED
PROFIT AND LOSS STATEMENT
FOR THE MONTH ENDED MAY 31, 1993
May
""'ol Nel Actual B/(W) Act/Plan
1993 Plan Plan than Plan ln<J.x 1993 Actual
347,800 16.7% 131 2,012,646
]34,000 (1.7%) 22,200 NIM _1_133,191) I
35,000 1.7% 119 133,333
400 0.0% 3,850 80,507
348,500 16.7% J_108,492 131 2,093,295
1,600 0.1% 1,600 NIM 0
10,800 0.5% 1,088 90 42,609
12,100 0,8% _0,890 118 61,949
15,000 0.7% 804 95 59,312
82,300 4.0% ]24,77fill 130 468,002
24,400 1.2"" J.5,37hlj 122 140,285
0 0.0% J..32W NIM 4,841
500 0.0% 236 53 12,677
146,600 7.0% }28,74Q}_ 120 789,674
11,800 0.6% 1,412 88 54,309
1,700 0.1% 2411 15,708
11,900 0.8% 7,304 39 45,352
2,500 0.1% 208 30,193
10,000 0.5% 2,778 72 25,535
2,400 0.1% 171 93 9,816
2,500 0.1% 1211 10,871
42,900 2.1% 5,801 88 191,783
19,000 0.9% -:@,694)" 119 77,223
12,500 0.8% 3,500 72 72,969
7,100 0.3% 151 23,996
9,000 0.4% J..8,41Q}_ 193 69,991
13,500 0.8% 7,815 42 30,452
4,500 0.2% 638 88 39,219
4,900 0.2% 147 34,554
18,800 0.9% 1,915 90 54,181
0 0.0% 0 NIM 0
0 0.0% 0 NIM 0
8,800 0.4% 190 51,675
98,200 4.7% _tl1,96!!!_ 112 454,260
636,100 30.5% (143,492) 123 3,529,012
CONFIDENTIAi. & PAOPRIETAAY INFORMATION
MayYTD
""'ol Net Actual B/(W) Act/Plan
% of Nee Aetual 1993 Plan Plan than Plan ln<J.x
26.2% 1,770,800 111.7% }241,846 114
(1.7%) (108,000 (1.2%) 25,191 . NIM
1.7% 110,000 1.2"" ]?3,333 121
1.0% 4,800 0.1% 1,sn
27.2% 1,m,eoo 1D.8% 118
0.0% 8,400 0.1% 8,400 NIM
0.6% 48,100 0.5% 5,491 eg
0.8% 62,000 0.7% 51 100
0.8"/o 75,000 0.8% 15,688 79
6.1% 399,900 4.5% 117
1.8% 118,700 1.3% 118
0.1% 0 0.0% ]4,84i}_ NIM
0.2% 9,000 0.1% _@,@ 141
10.3% 721,000 8.0% J..68,67'!}_ 110
0.7% 58,800 0.7% 4,491 112
0.2% 8,500 0.1% 185
0.8% 50,300 0.6% 4,948 90
0.4% 12,700 0.1% 238
0.3% 54,000 0.6% 28,465 47
0.1% 12,000 0.1% 2,184 82
0.1% 12,500 0.1% 1,629 87
2.5% 208,800 2.3% 17,017 112
1.0% 93,000 1.0% 15,m 83
0.9% 62,500 0.7% 117
0.3% 41,100 0.5% 17,104 58
0.9% 45,000 0.5% ]?4,99fI 158
0.4% 80,200 0.9% 49,748 38
0.5% 22,700 0.3% 173
0.4% 24,100 0.3% ]10,454} 143
0.7% 98,600 1.1% 44,419 55
0.0% 0 0.0% 0 NIM
0.0% 0 0.0% (0) NIM
0.7% 46,200 0.5% 112
5.9% 513,400 5.7% 59,140 88
45.9% 3,221,000 35.9% (308,012) 110
Tuo Jun 22 19113

21. Full Dollar
Jan Feb Mar
Groaa Revenuea
Revenue 1,624,420 1,229,789 1,724,380
Revenues 0 0 0
FuHlllment Revenue 0 0 0
Concle_.!9._e Revenue 23,076 19,444 20,523
Revenue 0 0 0
SMFO Revenue 8,940 10,081 7,599
lntercompany Revenue 0 0 ]_o
Other Revenue 52,898 36,539 51,743
Total Groaa Revenuea 1,709,334 1,295,853 1,804,245
Return• A Allowance•
Returns & Allowances 209,128 85,278 120,665
Customer Bad Debts 1,497 774 2,353
Total Return• A Allowance• 210,625 86,052 123,018
Net Revenuea 1,498,709 1,209,801 1,681,227
Coat of Gooda.Sold
Merchandise COGS 910,797 676,351 910,367
Concl4!!9._e COGS 15,070 11,501 14,211
Fre!9._ht In-Merchandise 17,674 9,588 25,231
Fre!s_ht·Retums 12,750 8,651 8,574
Total Coat of Gooda Sold 956,292 706,090 958,383
GrOMM_!i!n 542,417 503,711 722,844
Direct Coata
Alr11ne Commissions 131,494 143,329 159,633
All!_ncy Commissions 0 0 0
Credit Cald Discounts 41,619 39,917 37,842
Fre]glitOut-Merchandise 203,736 119,562 125,007
]17,32?1 J.:148,34?[
Direct OrderTakln_11.Costs
Salarles-Order Takkl_g_ 54,640 57,714 50,974
Ben & Taxes ·Dir. Order 12,471 13,699 12,469
Telecomm. • Inbound 21,672 32,131 21,024
Telecomm. ·Inbound Afrfone 8,025 10,160 21,736
Outside Contractor Costs 2,749 388 9,595
Total Direct Order Taking Costs 99,556 114,092 115,798
Direct FuHfllment Costs
Salarfes.FuHlllment 58,8n 61,528 64,114
Em.e_Ben & Taxes • FuHfllment 16,008 12,419 16,959
Sl!E2!1es-FuHillment 17,722 12,004 2,363
Outside Contractor Costs 10,820 24,658 16,847
Total Direct FuHlllment Costs 103,427 110,609 100,282
Total Direct Coata 429,948 410,183 390,216
Contribution Ma!i_ln 112 470 93,528 332,629
Copyright Cl 1993 SkyMall Inc. All Rights Reserved
SKYMALL, INC.· CONSOLIDATED
PROFIT AND LOSS STATEMENT
1993 ACTUAL
1993 Actual
Jun Jul
1,483,600 2,139,367 0 0
0 0 0 0
0 0 0 0
22,751 35,931 0 0
0 0 0 0
5,369 2,388 0 0
0 0 0 0
9,345 21,136 0 0
1,521,065 2,198,822 0 0
185,709 225,639 0 0
1,957 0 0
185,631 227,596 0 0
1,335,434 1,971,226 0 0
680,738 1,039,627 0 0
11,729 28,281 0 0
15,707 17,481 0 0
4,403 2,899 0 0
712,577 1,088,288 0 0
622,857 882,939 0 0
155,871 169,072 0 0
0 0 0 0
. 34,229 45,614 0 0
174,496 181,440 0 0
0 0
64,375 56,599 0 0
15,170 13,240 0 0
27,382 41,433 0 0
20,088 56,413 0 0
14,531 11,025 0 0
141,545 178,709 0 0
72,521 68,378 0 0
15,216 14,877 0 0
10,406 9,125 0 0
14,095 22,352 0 0
112,237 114,732 0 0
487,831 515,889 0 0
135,026 367,050 0 0
CONFIDENTIAL & PROPRIETARY INFORMATION
S!E._ Oct Nov Dec Full Year
0 0 0 0 0 8,201,556
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 121,725
0 0 0 0 0 0
0 0 0 0 0 34,3n
0 0 0 0 0 0
0 0 0 0 0 171,661
0 0 0 0 0 8,529,318
0 0 0 0 0 826,420
0 0 0 0 0 6,502
0 0 0 0 0 832,921
0 0 0 0 0 7,696,397
0 0 0 0 0 4,217,880
0 0 0 0 0 80,791
0 0 0 0 0 85,682
0 0 0 0 0 37,276
0 0 0 0 0 4,421,629
0 0 0 0 0 3,274,768.
0 0 0 0 0 759,400
0 0 0 0 0 0
0 0 0 0 0 199,221
0 0 0 0 0 804,241
0 0 0 0 0 J.719,783_1
0 0 0 0 0 284,301
0 0 0 0 0 67,048
0 0 0 0 0 143,642
0 0 0 0 0 116,421
0 0 0 0 0 38,287
0 0 0 0 0 649,700
0 0 0 0 0 325,417
0 0 0 0 0 75,479
0 0 0 0 0 51,619
0 0 0 0 0 88,772
0 0 0 0 0 541,288
0 0 0 0 0 2,234,066
0 0 0 0 0 1,040,702
Tue Jun 22 1993

22. Full Dollar
Jan Feb Mar
Fixed
Fixed Catalog
Total Fixed Catalog Expenses 408,905 394,307 392,989
Fixed Peo_.e_le ExpenM•
Total Fixed 162,872 148,175 146,318
F1ell1tl.. Expen...
Total Facllltles Exp-as 42,957 36,529 34,596
Total Administrative Expenses 76,194 109,361 78,377
Total Fixed Expenses 690,928 688,372 652,281
IOperatln_g_Prof...!!1_Loa!l_ J_578,45ijl
Exp-e 36,864 37,633 37,538
Amortlzatlon_Elci>_ense 17,844 17,844 17,844
Interest Expense 1,377 1,121 778
Interest Income ]0,78Ql 14,466
Rental Income 15,103I }6,04fil]
Other 0 0 0
Total Other (lncome)/Expense 40,201 50,174 63,831
Net Profltl(Lou) Before Taxes (618,660) (645,018) (383,483)
Copyright e 1993 SkyMall Inc. All Rights Reserved
SKYMALL, INC.· CONSOLIDATED
PROFIT AND LOSS STATEMENT
1993ACTUAL
1993 Actual
Aer May Jun Jul
440,102 456,992 0 0
156,969 175,340 0 0
40,601 37,099 0 0
80,168 110,160 0 0
717,840 779,592 0 0
lsa2,81olli 0 0
37,566 38,345 0 0
17,844 17,844 0 0
9,002 24,333 0 0
0 0 0
]rn,16fr ]8001 0 0
0 0 0
(1,444,361) 79,722 0 0
861,546 (492,264) 0 0
CONFIDENTIAL & PROPRIETARY INFORMATION
S!!E_ Oct Nov Dec Full Year
0 0 0 0 0 2,093,295
0 0 0 0 0 789,674
0 0 0 0 0 191,783
0 0 0 0 0 454,260
0 0 0 0 0 3,529,012
0 0 0 0 0
0 0 0 0 0 187,946
0 0 0 0 0 89,219
0 0 0 0 0 36,611
0 0 0 0 0 2,642
0 0 0 0 0 J28,90.11
0 0 0 0 0
0 0 0 0 0 (1,210,431)
0 0 0 0 0 (1,277,879)
Tue Jun 22 1993

23. Full Dollar
Jan Feb Mar
Fixed ExJ!!!IMI
Fixed cm!OiExJHtnee•
389,059 384,211 386,670
Fees 0 18,682
Partlc1Ji8nt Costs 0 0 0
Out.eatalOQs 19,846 18,778 16,319
Total Fixed 408,905 394,307 392,989
Fixed Peo_e_le
Salarles-Clerlcal 0 0 0
9,281 8,077 7,769
Salarles-Merchandlsl1!9_ 11,741 11,832 11,192
Salaries-MIS 11,045 11,357 11,357
Salaries-Administrative 95,418 86,591 85,196
Em_e_Ben &Taxes - Fixed 31,084 28,459 23,428
Search, Adv., &Reio. 4,288 144 88
&Dev&iOPment 15 1,715 7,288
Total Fixed Peoj)le 162,872 148,175 146,318
Rental-Land & 10,203 12,330 11,531
2,435 3,744 3,429
Utllttlea 13,136 7,049 9,136
& 5,019 7,634 5,084
& 9,898 803 1,416
355 3,057 2,089
Business Insurance 1,912 1,912 1,912
Total FacllttlesEXP8nses 42,957 36,529 34,596
Administrative Expen-
Advertlsll}g_&Marketll}g_ 25,551 15,054 7,120
Leg_al &Accounting Fees 17,153 16,955 17,000
&Outside Prof. Fees 1,326 3,916 1,879
Te..!!e!lOlle-Admlnlstratlve 11,354 17,733 9,104
SU,.Ee!les-Offlce &Com...e_uter 3,295 5,528 7,758
Office Ex..E!!!_se 12,137 10,330 4,053
Admln. &EX?ress 4,217 6,730 10,322
Travel &Entertainment 17,483 13,144
Division Advances 0 0 0
Expense 0 0 0
5,372 15,633 7,997
Total Administrative 76,194 109,361 78,377
Copyright e 1993 SkyMall Inc. All Rights Reserved
SKYMALL, INC.· CONSOLIDATED
PROFIT AND LOSS STATEMENT
1993ACTUAL
1993 Actual
Mq_ Jun Jul
395,780 456,927 0 0
}57,ooo..lJ 0 0
91,667 41,667 0 0
10,164 15,398 0 0
440,102 456,992 0 0
0 0 0 0
7,769 9,712 0 0
13,192 13,990 0 0
11,357 14,196 0 0
93,720 107,078 0 0
27,535 29,778 0 0
0 322 0 0
3,395 264 0 0
156,969 175,340 0 0
9,858 10,388 0 0
1,865 4,235 0 0
11,435 4,596 0 0
7,251 5,205 0 0
6,195 7,222 0 0
2,085 2,229 0 0
1,912 3,223 0 0
40,601 37,099 0 0
6,804 22,694 0 0
12,861 9,000 0 0
6,177 10,698 0 0
14,389 17,410 0 0
8,187 5,685 0 0
8,837 3,862 0 0
6,062 7,223 0 0
10,881 16,885 0 0
0 0 0 0
0 0 0 0
5,970 16,703 0 0
80,168 110,160 0 0
CONFIDENTIAL & PROPRIETARY INFORMATION
Aug_ Sei>_ Oct Nov Dec Full Year
0 0 0 0 0 2,012,646
0 0 0 0 0 J:133,19IT
0 0 0 0 0 133,333
0 0 0 0 0 80,507
0 0 0 0 0 2,093,295
0 0 0 0 0 0
0 0 0 0 0 42,609
0 0 0 0 0 61,949
0 0 0 0 0 59,312
0 0 0 0 0 468,002
0 0 0 0 0 140,285
0 0 0 0 0 4,841
0 0 0 0 0 12,6n
0 0 0 0 0 789,674
0 0 0 0 0 54,309
0 0 0 0 0 15,708
0 0 0 0 0 45,352
0 0 0 0 0 30,193
0 0 0 0 0 25,535
0 0 0 0 0 9,816
0 0 0 0 0 10,871
0 0 0 0 0 191 783
0 0 0 0 0 77,223
0 0 0 0 0 72,969
0 0 0 0 0 23,996
0 0 0 0 0 69,991
0 0 0 0 0 30,452
0 0 0 0 0 39,219
0 0 0 0 0 34,554
0 0 0 0 0 54,181
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 51,675
0 0 0 0 0 454,260
Tue Jun 22 1993

24. SKVMALL, INC. - CONSOLIDATED
BALANCE SHEET
1993 ACTUAL
May
1993 Plan
Current Assets
Cash 891,300
Restricted Cash 61,900
Receivables-Charge Cards 564,400
Receivables-Other 50,000
Inventory 1,800,000
Prepaid Catalogs 800,000
Prepaid-Other 30,000
Total Current Assets 4,197,600
Fixed Assets
Fixed Assets, at cost 3,750,000
Accumulated Depreciation (1,134,000)
Net Fixed Assets 2,616,000
Other Assets
Other Assets 1,250,000
Accumulated Amortization (425,100)
Net Other Assets 824,900
Total Assets 7,638,500
Current Liabilities
Accounts Payable 1,800,000
Sales Taxes Payable 208,300
Interest Payable 29,700
Other Accrued Liabilities 400,000
Capital Leases-Current Portion 45,000
Notes Payable-Current Portion ' 10,000
Notes Payable-Other 0
Total Current Liabilities 2,493,000
Long-Term Liabilities
Capital Leases-LT: Portion 0
Notes Payable-LT. Portion 35,000
Long-Term Debt 4,000,000
Total Long-Term Liabilities 4,035,000
Total Liabilities 6,528,000
Shareholders' Equity
Capital Stock 0
Additional Paid-in-Capital 17,933,200
Retained Earnings
Beginning Retained Eamings/(Deficit) (16,742,500)
Net ProfiV(Loss) for the Period (80,200)
Ending Retained Eamings/(Deficit) (16,822,700)
Total Shareholders' Equity 1,110,500
Total Liab. &Shareholders' Equity 7,638,500
1993 Actual
(119,140)
61,900
588,721
144,621
1,206,667
1,193,654
66,347
3,142,770
3,738,627
(1,131,402)
2,607,226
1,244,045
(424,286)
819,759
6,569,755
2,416,917
152,441
24,761
426,316
26,705
11,446
3,058,586
35,591
3,750,000
3,785,591
6,844,177
0
16,433,248
(16,215,406)
(492,264)
(16,707,670)
(274,422)
6,569,755
Copyright© 1993 SkyMall, Inc. All Rights Reserved CONFIDENTIAL AND PROPRIETARY INFORMATION
Tue Jun 22 1993

25. Current Assets
Cash
Restricted Cash
Receivables-Charge Cards
Receivables-Other
Inventory
Prepaid Catalogs
Prepaid-Other
Total Current Assets
Fixed Assets
Fixed Assets, at cost
Accumulated Depreciation
Net Fixed Assets
Other Assets
Other Assets
Accumulated Amortization
Net Other Assets
Total Assets
Current Liabilities
Accounts Payable
Sales Taxes Payable
Interest Payable
Other Accrued Liabilities
Capital Leases-Current Portion
Notes Payable-Current Portion
Notes Payable-Other
Total Current Liabilities
Long-Term Liabilities
Capital Leases-LT. Portion
Notes Payable-LT. Portion
Long-Term Debt
Total LonQ-'.Term Liabilities
Total Liabilities
Shareholders' Equity
Capital Stock
Additional Paid-in-Capital
Retained Earnings
SKVMALL, - CONSOLIDATED
CALENDARIZED BALANCE SHEET
1993
1993 Actual
Jan Feb Mar
429,171 176,893 (16,124)
61,900 61,900 61,900
368,897 78,859 200,348
62,887 84,419 120,065
1,961,368 1,395,696 916,501
1,239,548 1:;.n,898 1,148,069
4,640 14,050 22,852
4,128,411 3,089,715 2,453,611
3,678,333 3,695,285 3,702,868
(980,319) (1,017,953) (1,055,491)
2,698,014 2,6n,332 2,647,3n
1,245,493 1,240,494 1,244,103
(352,910) (370,755) (388,598)
892,583 869,739 855,505
7,719,008 6,636,786 5,956,493
5,012,414 4,751,300 4,484,467
137,140 134,188 159,308
3,612 3,612 3,176
583,170 416,045 367,363
47,142 42,041 36,985
11,446 11,446 11,446
0 0
5,794,924 5,358,633 5,062,745
0 0 0
39,285 38,373 37,453
0 0 0
39,285 38,373 37,453
5,834,209 5,397,006 5,100,198
0 0 0
17,933,248 17,933,248 17,933,248
Beginning Retained Eamings/(Deficit) (15,429,791) (16,048,451) (16,693,469)
Net ProfiV(Loss) for the Period (618,660) (645,018) (383,483)
Ending Retained Earnings/(Deficit) (16,048,451) (16,693,469) (17,076,952)
Total Shareholders' Equity 1,884,797 1,239,n9 856,296
Total Liab. & Shareholders' Equity 7,719,006 6,636,785 5,956,494
Apr May
(796,434) (119,140)
61,900 61,900
193,552 588,721
129,858 144,621
1,304,544 1,206,667
1,414,556 1,193,654
73,310 66,347
2,381,286 3,142,no
3,728,594 3,738,627
(1,093,056) (1,131,402)
2,635,537 2,607,226
1,244,045 1,244,045
(406,442) (424,286)
837,603 819,759
5,854,426 6,569,755
1,992,381 2,416,917
115,284 152,441
11,190 24,761
437,886 426,316
31,873 26,705
11,446 11,446
2,600,060 3,058,586
36,526 35,591
3,000,000 3,750,000
3,036,526 3,785,591
5,636,586 6,844,1n
0 0
16,433,248 16,433,248
(17,076,952) (16,215,406)
861,546 (492,264)
(16,215,406) (16,707,670)
217,842 (274,422)
5,854,428 6,569,755
Copyright © 1993 SkyMall, Inc. All Rights Reserved
INFORMATION
CONFIDENTIAL AND PROPRIETARY
Tue Jun 22 1993

26. SKYMALL, INC. - CONSOLIDATED
CASH FLOW STATEMENT
1993 ACTUAL
May
1993 Plan
Beginning Cash Balance 740,100
Sources of Cash
lncr/(Decr) in Accounts Payable 300,000
lncr/(Decr) in Sales Taxes Payable 3,000
lncr/(Decr) in Interest Payable 0
lncr/(Decr) in Other Accrued Liab. 0
lncr/(Decr) in Capital Leases 0
lncr/(Decr) in Notes Payable (1,000)
lncr/(Decr) in Long-Term Debt 0
lncr/(Decr) in Capital Stock/Adcl'I PIC 0
Total Sources of Cash ·- 302,000
(Uses) of Cash
Net Profit/(Loss) (80,200)
less- Depree. & Amortiz. Expense 56,700
(lncr)/Decr in Restricted Cash 0
(lncr)/Decr in Recvbls-Charge Card (9,300)
(lncr)/Decr in Recvbls-Other 0
(lncr)/Decr in Inventory 100,000
(lncr)/Decr in Prepaid Catalogs (200,000)
(lncr)/Decr in Prepaid-Other 0
(lncr)/Decr in Fixed Assets (18,000)
(lncr)/Decr in Other Assets 0
Total Uses of Cash (150,800)
Net Cash Flow ' 151,200
Ending Cash Balance 891,300
Actual Loan Covenants
Net Working Capital (Ex. Banc One Note)
Shareholders' Equity (Minimum)
Equity to Assets Ratio (Minimum)
Debt to Equity Ratio
EBITDA
Target Loan Covenants (6/30193)
Net Working Capital (Ex. Banc One Note)1
Shareholders' Equity (Minimum)
Equity to Assets Ratio (Minimum)
Debt to Equity Ratio
EBITDA
1993 Actual
(796,431)
424,536
37,157
13,572
(11,570)
(5,168)
(935)
750,000
0
1,207,591
(492,264)
56,189
0
(395,169)
(14,762)
97,8n
220,902
6,963
(10,034)
0
(530,299)
677,293
(119,139)
84,183
(274,422)
-4.2%
-24.94
(412,542)
1,071,500
571,500
0
12
(23,700)
Copyright© 1993 SkyMall, Inc. All Rights Reserved CONFIDENTIAL AND PROPRIETARY INFORMATION
Tue Jun 22 1993