The internet of things is surrounding us. We are wearing fitness bands around our wrists, have scales in our bathroom connected to our smartphones and a smoke detector to send us a notification in case of fire.
How can we integrate this new generation of connected products into existing or new services? How can we incorporate them into services ranging from the smart home to smart car to smart city?
This special edition of Service Design Drinks took place at Fab Lab Berlin and invited service designer, service innovators, makers and entrepreneurs to discuss the application and integration of connected things into future services. Three speakers from renown companies gave short input talks, followed by an interactive session and time for further exchange. The guest speakers were:
• Hannes Jentsch, Independent Design Consultant
• Thomas Schörner, Design Lead IoT, SAP
• Ricardo Brito, UX & Service Designer, Futurice
7. “Service Design helps to innovate or improve
services to make them more useful, usable,
desirable for clients and efficient as well as
effective for organisations.
”
DEFI NITIO N
Service Design
— S T E FA N M O R I T Z , Veryday
9. “The Internet of Things (IoT) is the
interconnection of uniquely identifiable
embedded computing devices within the
existing Internet infrastructure.
”
DEFI NITIO N
Internet of Things
— W I K I P E D I A , I N T E R N E T O F T H I N G S
12. Source: Amazon
EXAMPLE
Amazon Fresh
An object made to live in the kitchen, with
specialised affordances: two buttons, a hook,
a bar code scanner and a microphone for
dictation—at the same time the service is
unchanged
18. Source: Daimler AG; Isabell Herzog & Joseph Ribbe (Key4Car, FH Potsdam)
EXAMPLE
car2go
Replacing app and card with a connected
object—a key fob
19. Source: Daimler AG; Isabell Herzog & Joseph Ribbe (Key4Car, FH Potsdam)
EXAMPLE
car2go
An object made to live on your key chain, able
to make a car reservation without interrupting
a conversation and capable of navigating you
to it, as well as opening it
20. By going beyond screens &
beeps we are able to
respect the capabilities of
human cognition.
HYPOTHESIS
21. Single purpose devices are
built for context, able to
fulfill a specific task very
well.
HYPOTHESIS
26. Less smartphone
dependency,
but objects as
messengers
Leverage
all human
capabilities
RECOMMENDATIONS
Think of connected
devices as part
of the bigger
service system
Design as specific
as possible
for contexts
& touchpoints
35. Citizen
Profile
Wheelchair Friendly
Cheap
Reduce my Eco-footprint
Context
Awareness
Nearest to me
Avoid Traffic
Here & Now
Services
Providers
H
Discovery
Social Ranking
Availability
Finding the right Services
39. • Real Time Awareness about services in the city
• More efficient and tailored services
• Privacy & Security - Control of their own data
• Increases trust and transparency of the city
Benefits
Citizen
40. Benefits
• Enhance social interaction
• Human network - for entertainment & engagement
• More rich and valuable community interactions
• Efficient use of public infrastructure
Community
41.
42. Benefits
Public Services
• Real-time information, including commercial services
• Cross-correlated information
• Cloud prediction based on live data
• Full situation awareness on the ground
• Publicly visible insights and analytics
44. Benefits
• More service channels
• New service discovery
• Interact with customers in a new medium at low cost
• Make targeted offers based on the city infrastructure
Service Providers
46. • Increased velocity of money / new kind of revenue
• Enhance local economy
• Create a fair / balanced digital market ecosystem
• Better understanding of the city flow / Analytics
Benefits
City (Platform Owner)
47. In a Smart City Ecosystem collaboration is essential
Break the
silos
Data
Protection
Policies
Collaboration
Models
48. There’s no fit-all
solution for an
Open Smart City
• Sociocultural Background
• Existing digital culture
• Potential Business Areas
• Natural environment
51. Sensors
What kind of Data you need to collect? How is the Ser-
vice triggered? What are the trigger points?
These cards will help choose what kind of sensors are
the most meaningful for your service.
ENABLER
Ligth Sensor
ENABLER ENABLER ENABLER ENABLER ENABLER
ENABLER ENABLER
Motion Sensor Vibration Sensor Infrared Sensor Beacon Smart Beacon
Wi-Fi Network Sound Sensor
ENABLER
Temperature
Sensor
ENABLER
Humidity
Sensor
ENABLER
Weight Sensor Joker Card
ENABLER
Kg
Interaction
How wil the user interact physically with your Service?
What kind of equipment do you need for that?
These cards will help you choose the ways User can
interact with your service.
INTERACTION
Speakers
INTERACTION
Cameras
INTERACTION
Lights
INTERACTION
Advertisement
Display
INTERACTION
Locks
INTERACTION INTERACTION
Check-in
Device
INTERACTION
INTERACTION
Payment Device
INTERACTION
Urban Furniture
INTERACTION
Screen / Display
INTERACTION
Drone
INTERACTION
Joker Card
52. City Open API
Can your service make use of public urban data?
What kind of urban information would you need to improve
the service?
These cards will help you choose the kind of data you can
pick for Cities Open APIs
CIYT OPEN API
Parking Info
CIYT OPEN API
Water / Waste
Info
CIYT OPEN API
Tourism
Infor
CIYT OPEN API
Safety, Security
Info
CIYT OPEN API
Social Media
Data
CIYT OPEN API
Joker Card
CIYT OPEN API
Traffic Info
CIYT OPEN API
Environmental
Info
SERVICES
Police
Water
Management
Joker Card
SERVICES
SERVICES
Firemen
SERVICES
Emergency
SERVICES
3rd Party
Services
SERVICES
Waste
Management
SERVICES
Electricity
Management
SERVICES
Service Cards
Can your service incorporate or co-operate with an existing
service?
These cards provides you a starting point for partnership
ideas including public and commercial services.
53. User Cards
What kind of assets the User will need to have use of
your service?
USER
Vehicle
USER
Special
Equipment
USER
Smart Phone Joker Card
USERUSER
Wearable
55. U
U
BUS TAXI
IoT Service Kit Public Square
IoT Service Kit Smart Building / Smart HomeIoT Service Kit Neighborhood
U
H
P
IoT Service Kit Conference
WC
PUBLIC SQUARE CONFERENCE
NEIGHBORHOOD SMART BUILDING / SMART HOME SUPERMARKET
IoT Service Kit Supermarket
Hyperlocal Marketing, Accessibility, Transportation… Networking, Multimedia, Knowledge Sharing…
Marketing, Customer Care, Navigation, Support…Smart Cities, Transportation, Cultural, Community…
Scenarios &
Blueprints
56. The Challenge
1- Choose a scenario
2 - Join the respective table
3 - Read the Briefing
4 - Create & Map your solution