1. Oodles1Card
Loyalty Program

2. The average U.S. household belongs
to 18 Loyalty Programs *141 million US Households
• More than 2 billion memberships and counting

3. Buried Treasure
The 2011 Forecast of U.S. Consumer Loyalty Program Points Value
• Nearly one-third — a full $16 billion — of those rewards earned in a given year will
go unused.
• Value translates into the average active U.S. household earning $622 in rewards per
year — yet not “cashing in” on one-third of it, or about $205.
• Just think of the impact this would have, if properly unleashed, not only on general
consumer spending power, but on the health and viability of businesses in all
industry sectors.
• Analysis: Consumers, issuers, merchants and manufacturers have an opportunity to
capitalize on the “buried treasure”

4. The Problem
• Finding the right card at checkout. Not having enough room on a keyring for all of them. Multiple websites
to manage.
• Nearly half (49%) of loyalty program members never or rarely take advantage of loyalty program perks
when shopping online.
• More than three-quarters (78%) of Americans who are members of loyalty card programs say easy online
access to their loyalty memberships would make them more likely to shop at the retail websites that
honor their loyalty programs online.
• When shopping online, only half (53%) of Americans who are members of retail loyalty rewards programs
visit websites of retailers where they can earn discounts and rewards, before looking elsewhere.
• The need for a consolidated loyalty device has been well-established, and half of American consumers
(52%) prefer a single card that can hold all their memberships, versus a consolidated key fob or mobile
application.
• One-third (32%) of Americans prefer a consolidated key chain card or key fob; 17% of Americans would like
to see a mobile app that consolidates all of their retail loyalty rewards programs.
*Rob Seward, ACI Worldwide.

5. Solution
• Oodles 1 card converts and manages all retail loyalty cards into one loyalty card & UPC code.
• One website to manage all data you’re your accounts at various stores. Coupons will be
displayed on your log in page from the data collected of your buying habits. You can view
local store deals and circulars. Daily coupon deals will be available through the website.
• Whether it's a grocery card, a library card, or a club member card, half of all Americans use
some form of customer loyalty cards each and every day. Loyalty programs are structured
marketing efforts that reward loyal buying behavior — behavior that benefits you.

6. Loyalty program for all industry verticals
Proprietary program allows
data synchronization and
1 website to manage all vertical
loyalty points.
Retail
Grocery
Travel
Drug StoreHotel
Specialty Retail

7. Site Structure

8. Competitor Market
Program Focused on Restaurants
Program Focused on check-ins with ipads

9. Market Integration
We partner directly with issuers and merchants to strengthen the relationships they have with
consumers, while still allowing issuers to maintain control over key components of their value
proposition, branding and messaging.
We will place a oodles1card system in each location to synchronize with our data center.

10. Conclusion
• The average U.S. household belongs to 18 rewards programs.
• There are 48 billion dollars in new points and miles awarded each year.
• Over 16 billion dollars of them go unredeemed each year.
• Only 1 solution makes these numbers work.

11. Consumer Features
For The Consumer:
• The average U.S. household belongs to 18 customer loyalty programs.
• Oodles 1 card converts and manages all retail loyalty cards into one loyalty card and works as
a coalition between them. Our website manages all data in your accounts at various stores.
You are able to view points and trade them between stores and other users. Coupons will be
displayed on your log in page from the data collected of your buying habits. View local store
deals and circulars. Daily coupon deals will be available through the website.
• Combine Points to redeem at any location
• Sell points for $ value to other users – ebay model
• Donate points to charity – Example: Local food pantry shelter to buy food
• Monitor buying habits and the system builds a temp grocery shopping list for card holder
weekly
• It’s free
• Mobile app or keyring
• Coupons directly on card – no more paper
• Circulars on the phone app

12. Business Features
For The Business:
• Oodles 1 card converts and manages all retail loyalty cards. We make it simple to monitor and
reward your customers. Driving new traffic and repeat business may be hard, but not with
Oodles1card. Repeat traffic is up 30% when using a loyalty program. It’s easy to control.
Inventory is fundamental to your bottom-line and we give you full access to the data.
• Free POS system and Hardware / ipad
• Customized Rewards
• Email Marketing Campaigns
• Special offers to customers
• Auto integration when customer joins a participating store
• Social Interaction
• Direct advertising on Website
• All the loyalty cards you need
• Online Control Panel

13. People
Lloyd Cohagen
Biography
I am a digital marketing expert. ROI results driven using tech and forecasting programs, analysis and trends.
Ten years experience in Google, MSN,Yahoo & Internet Marketing with a focus on customer experience.
We recently relocated just outside of Chicago after almost a month with no power from Hurricane Sandy in
NJ and working in NYC for 10yrs.
Two time cancer survivor. I live with my wife and baby daughter, which is my best creation ever.