Personal Information
Entreprise/Lieu de travail
Vancouver, Canada Area Canada
Profession
Senior Manager-Strategist, Direct Marketing
Secteur d’activité
Advertising / Marketing / PR
À propos
Develop strategic marketing plans with top 200 Western Canadian and US Marketing Companies, utilizing data insights, targeting and modelling tools, print and digital assets. Industries include: retail, finance, telco, e-commerce and non-profits. Responsible for the maintenance and growth of $20 million annual direct marketing revenue. Provide strategy and direction for:
- Advanced Customer Analytics/profiling and predictive modelling.
- Database marketing and list management
- Direct Marketing
- Media integration
- Marketing research
- Seminars and webinars across North America
- Industry presentations and guest speaking
- Business case development
Mots-clés
direct marketing
retail
e-commerce
canada
direct mail
Tout plus
Présentations
(1)Personal Information
Entreprise/Lieu de travail
Vancouver, Canada Area Canada
Profession
Senior Manager-Strategist, Direct Marketing
Secteur d’activité
Advertising / Marketing / PR
À propos
Develop strategic marketing plans with top 200 Western Canadian and US Marketing Companies, utilizing data insights, targeting and modelling tools, print and digital assets. Industries include: retail, finance, telco, e-commerce and non-profits. Responsible for the maintenance and growth of $20 million annual direct marketing revenue. Provide strategy and direction for:
- Advanced Customer Analytics/profiling and predictive modelling.
- Database marketing and list management
- Direct Marketing
- Media integration
- Marketing research
- Seminars and webinars across North America
- Industry presentations and guest speaking
- Business case development
Mots-clés
direct marketing
retail
e-commerce
canada
direct mail
Tout plus